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关于“月子中心”的报告

本报告研究涉及企业/品牌/案例:轻松妈妈,58月嫂,喜喜母婴,有福妈妈,奶牛妈妈,菩提果,贝瑞佳母婴,妈妈派育儿,蜜月佳,栗子孕育,仕馨月子会所,喜之家,爱帝宫,馨月汇,优艾贝,悦子阁,知爱,巍阁月子会所

月子中心,成为一种为产妇和婴儿提供专业服务的新型业态。艾媒商情舆情数据监测系统显示,2019年,中国的月子中心大多分布于一二线城市,用户最关注服务质量(如豪华套房)、宝宝护理和产后修复等话题。目前,月子中心主要采用酒店服务式、医院附属式、社区家庭式的运营模式,资本投入相对活跃。然而,艾媒咨询分析师认为,从业人员素质不高、价格较高和行业监管尚未成熟,仍是业态弊端。

Moon Center has become a new type of professional service for mothers and babies. According to the monitoring system of commercial and public opinion data of Ai Media, in 2019, most of China's Yuezi centers are located in the second-tier cities, and users are most concerned about the topics of service quality (such as luxury suites), baby care and post-natal rehabilitation. At present, Yuezi Center mainly adopts hotel service mode, Hospital Affiliated mode and community family mode of operation, with relatively active capital investment. However, Ai Media Consulting Analysts believe that the quality of employees is not high, the price is high and the industry supervision is not yet mature, which is still a shortcoming of the industry.

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