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关于“高考志愿”的报告

本报告研究涉及企业/品牌/案例:新东方、学而思,完美志愿、高考帮、乐学高考志愿

目前高考考生持续增加及高等院校数量相对较少的供需不平衡差异,催生了高考志愿报考行业,特别是网络知识付费等产业的兴起令知识付费的观念被普遍接受令高考志愿填报付费行业开始兴起。iiMedia Research(艾媒咨询)数据显示,2019年高考志愿填报付费市场规模预计将达到5.9亿元,付费用户将达到46.8万人。然而,目前只有18.3%考生表示会选择报考辅导,59.7%的中国高考关注者仍是通过学校招生简章获取院校和专业信息。另据iiMedia Research(艾媒咨询)数据调查,有59.5%的高考考生对高考志愿填报有意向,可以发展为潜在客户。艾媒咨询分析师认为,高考考生大多将有后续的职业教育、资格证考试、出国留学等其他需求,可以作为教育类企业吸纳用户的重要切入点。

The number of candidates in the college entrance examination continues to increase and the number of colleges and universities is relatively small. The imbalance between supply and demand has spawned the college entrance examination volunteering industry. In particular, the rise of industries such as online knowledge payment has made the concept of knowledge payment generally accepted, so that the college entrance examination volunteers to fill the paid industry. Rise. According to iiMedia Research, the 2019 college entrance examination volunteers will report that the paid market will reach 590 million yuan, and the number of paying users will reach 468,000. However, only 18.3% of candidates currently choose to apply for counseling, and 59.7% of Chinese college entrance examination followers still obtain college and professional information through the school admissions brochure. Besides, iiMedia Research finds that 59.5% of the college entrance examination candidates have the intention to fill out the college entrance examination, and can develop into potential customers. Ai Media Consulting analysts believe that most of the college entrance examination candidates will have follow-up vocational education, qualification examinations, study abroad and other needs, which can be an important entry point for educational enterprises to absorb users.

中国高考考生规模逐年增长,2018年中高考考生人数达975万人,河南、广东地区的考生竞争压力巨大,2018年河南和广东的高考考生分别为98.3万人和75.8万人,但一本录取率仅为12.5%和11.6%。专业选择方面,金融学、国际经济与贸易和财务管理专业仍为经典热门专业选择,北京、上海、广州、深圳等一线城市就业发展前景最好。新兴热门专业中,大数据、人工智能和智能制造等相关专业成未来高校培养人才的新方向。未来就业方面,百度、阿里、腾讯和华为等互联网巨头企业收割大量名校毕业生,国有商业银行偏爱财经类院校。5G、人工智能、商业航天、电子竞技等领域是新兴热门专业可就业领域。随着新一轮中国高考改革的全面铺开、本科录取批次合并、院校专业调整,中国高考志愿填报难度不断上升,但仅有15.0%的中国高考关注者非常了解高考志愿填报;并且他们的资讯获取渠道仍以校招生简章获取院校及专业信息,艾媒咨询分析师认为,中国高考关注者获取信息的渠道单一,获取的信息过时且缺乏专业解读,高考考生应提升高考志愿填报的重视程度,需要搜集更多相关信息,多向前辈、老师寻求意见,结合多种参考因素综合考虑。

The number of candidates for the Chinese college entrance examination has increased year by year. In 2018, the number of candidates for the college entrance examination reached 9.75 million. The competitive pressures of candidates in Henan and Guangdong are very high. In 2018, the candidates for college entrance examinations in Henan and Guangdong were 983,000 and 758,000 respectively, but one of them was admitted. The ratio is only 12.5% ​​and 11.6%. In terms of professional choice, finance, international economics and trade, and financial management are still popular choices. First-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen have the best employment prospects. Among the emerging hot jobs, big data, artificial intelligence and smart manufacturing have become the new direction for future university talents. In terms of future employment, Internet giants such as Baidu, Ali, Tencent, and Huawei have already recruited a large number of graduates from prestigious universities, and state-owned commercial banks are more inclined to financial and economic institutions. 5G, artificial intelligence, commercial aerospace, e-sports and other fields are emerging in the hot professional employment field. With the new round of China's college entrance examination reform, the merger of undergraduate enrollment, and the adjustment of colleges and universities, the difficulty of filing for the Chinese college entrance examination is getting more and more difficult, but only 15.0% of the Chinese college entrance examinations are very familiar with the college entrance examination volunteers; their information acquisition channels still pass the school. Admissions guides receive university and professional information. Ai Media analysts believe that Chinese college entrance examination fans have a channel to obtain information, the information obtained is outdated, lack of professional explanation, candidates for college entrance examination should improve the college entrance examination volunteers. Pay attention to the need to collect more relevant information, more seniors, teachers seeking advice, and considering various reference factors.

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