本报告研究涉及企业/品牌/案例：抖音，快手，哔哩哔哩，微视，柳江人家，好欢螺，嘻螺会，螺霸王，喜茶，奈雪的茶，茶颜悦色

4月29日，由广东省互联网协会指导，艾媒咨询及思科智慧城联合主办的“2021广州数字经济发展论坛”在番禺成功举办。论坛以“数字引领新征程• 经济注入新活力”为主题，邀请学术界、企业界、创投界、行业协会及市政管理部门代表作主题交流、经验分享、报告展示，深入聚焦数字经济产业发展，共同探讨数字经济创新走向。
论坛中，艾媒咨询创始人CEO兼首席分析师张毅发布了《2021中国数字经济产业发展研究报告》。该报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，全面分析新基建时代数字经济产业发展背景、现状及趋势，并围绕人工智能、大健康、教育、电商供应链产业、短视频直播、旅游出行、潮流(国货、螺蛳粉、新式茶饮)等领域进行深度解读，预判各领域未来发展态势。
On April 29, "2021 Guangzhou Digital Economy Development Forum" was successfully held in Panyu under the guidance of Guangdong Internet association and co sponsored by AI media consulting and Cisco smart city. With the theme of "digital leading the new journey and injecting new vitality into the economy", the forum invited representatives from academic circles, business circles, venture capital circles, industry associations and municipal administration departments to make theme exchange, experience sharing and report display, deeply focused on the development of digital economy industry, and jointly discussed the trend of digital economy innovation.
In the forum, Zhang Yi, founder, CEO and chief analyst of AI media consulting, released the Research Report on the development of China's digital economy industry in 2021. According to the basic data of AI media data center, AI media consulting business intelligence database and AI media business sentiment and public opinion data monitoring system, the report comprehensively analyzes the development background, current situation and trend of digital economy industry in the new infrastructure era, and focuses on artificial intelligence, big health, education, e-commerce supply chain industry, short video live broadcast, tourism travel, and trends (domestic products, snail powder, Internet and Internet) In order to predict the future development trend of various fields.

本报告研究涉及企业/品牌/案例： 行云货仓,小红书,寺库

2019年中国进口跨境电商市场交易规模达2.64万亿元，同比上升17.3%，2020年进口跨境电商市场交易规模达3.07万亿元，2021年将达3.55万亿元，交易规模增长率有望再次提高。首先是中国经济环境的稳定发展，使得居民有能力持续扩大消费。伴随着中国庞大的内部消费需求与消费意愿，居民对网络购物的依赖度和偏好也在不断提高。2020年中国网上零售额达117601亿元，占居民消费支出比例为38.7%，较2019年增长3.5%。iiMedia Research（艾媒咨询）数据显示，67.1%的受访用户拥有在跨境电商平台购买产品的经历，主要分布在中国的华东与华南地区。随着中国进一步提高开放水平，跨境电商供应体系的渐趋完善，以及居民收入水平的提高和消费观念的转变，居民将有机会接触到更多海外地区的商品，对进口品的需求将不断提高，为中国带来新一轮消费升级。
Chinese market transaction volume of import cross-border e-commerce reached 2.64 trillion yuan in 2019, with an increase of 17.3% year-on-year. There is an increasing trend that the market transaction scale of import cross-border e-commerce will reach 3.07 trillion yuan in 2020, and 3.55 trillion yuan in 2021. The transaction scale has shown an increasing trend, and the growth rate is expected to improve further. There are several reasons to explain the phenomenon: First of all, the Chinese economic environment is very stable, which enables residents to continue to expand their consumption. Along this line, people there are likely to create huge internal consumption demand and willingness to consume, and therefore their preferences for online shopping are also increasing. The number of online retail sales reached 11,760.1 billion yuan in 2020, accounting for 38.7% of household consumption expenditure, with an increase of 3.5% over 2019. According to data from iiMedia Research, 67.1% of the participants have the experience of purchasing products on cross-border e-commerce platforms, and they are mainly from East and South China. China is improving the level of openness, and the cross-border e-commerce supply system will be gradually improved. Therefore, people are more likely to be exposed to overseas products, and the demand for imported products will continue to increase, which will create a new round of consumption upgrades for China.

本报告研究涉及企业/品牌/案例：搜狗，百度，讯飞，王者荣耀，诛仙手游，网易云音乐，剑网3，屈臣氏

2020年中国第三方手机输入法用户规模达到7.55亿人，同比增长3.6%，且用户规模有望进一步扩大。首先是中国手机网民规模的持续增长。随着移动互联网的不断发展，中国移动互联网用户规模已达9.89亿人，为第三方手机输入法提供了有利的社会发展环境。随着疫情防控的常态化，在线办公和在线教育成为增长最迅速的场景，AI键盘输入功能使用渗透率也持续攀升，有望转型成为社会的新刚需。iiMedia Research(艾媒咨询)数据显示，AI语音输入功能已成为用户高效输入的重要方式，超六成用户偏好使用。与此同时，用户对文字识别、智能纠错功能的熟练使用占比均超过三成。随着在线办公和在线教育的发展，用户对智能预测、智能翻译等功能的认知度和需求将继续得到激发。在手机的迭代升级过程中，输入法一直扮演着必备应用的角色。作为市场刚需，未来将在5G、AI技术的发展下持续应用深化。
In 2020, the number of third-party mobile input method users in China will reach 755 million, a year-on-year increase of 3.6%, and the user scale is expected to further expand. The first is the continuous increase in the size of Chinese mobile phone netizens. With the continuous development of mobile Internet, the number of mobile Internet users in China has reached 989 million, which provides a favorable social development environment for third-party mobile phone input methods. With the normalization of epidemic prevention and control, online office and online education have become the fastest-growing scenarios. The penetration rate of the use of AI keyboard input functions continues to rise, and it is expected to transform into a new rigid demand in society. According to data from iiMedia Research, the AI ​​voice input function has become an important way for users to input efficiently, and over 60% of users prefer to use it. At the same time, more than 30% of users are proficient in text recognition and intelligent error correction. With the development of online office and online education, users' awareness and demand for functions such as intelligent prediction and intelligent translation will continue to be stimulated. In the iterative upgrade process of mobile phones, the input method has always played the role of an indispensable application. As a rigid demand in the market, the application will continue to deepen in the future under the development of 5G and AI technology.

本报告研究涉及企业/品牌/案例：淘宝，抖音，快手，新浪微博，支付宝，微信，字节跳动，小红书，B站，青藤文化，宸帆电商，绫致集团，优衣库。

直播电商平台秉承“春节不打烊”的原则，设置了众多活动吸引用户，推动提升春节销售成绩。其中，淘宝直播网上年货节累计销量超过83万单，抖音年货节期间累计成交额超过200亿元，小红书春节期间激发超100万人下单购物。以小红书为例，2021年春节7天，小红书美妆直播带货护肤类商品预估销售额超过3000万元，身体护理类商品预估销售额超过600万元。可见，春节等假期已经成为消费者购物的小高峰，因而商家可以在女神节等重点节日进行发力，通过直播电商等途径辅加促销活动，提高产品销售转化。
The major live e-commerce platforms adhere to the principle of "Spring Festival is not closed", set up many activities to attract users and promote the promotion of Spring Festival sales performance. Tiktok special purchases for the Spring Festival online Festival, which special purchases for the Spring Festival, were over 830 thousand yuan, and the total turnover of Taobao's online shopping festival was over 20 billion. The total volume of the annual sales volume exceeded 20 billion yuan. Take xiaohongshu as an example. During the Spring Festival in 2021, the estimated sales of skin care products and body care products will exceed 30 million yuan and 6 million yuan respectively. It can be seen that the Spring Festival and other holidays have become a small peak for consumers' shopping, so businesses can make efforts in key festivals such as goddess Festival, and through live e-commerce and other channels, add promotion activities to improve the sales transformation of products.

本报告研究涉及企业/品牌/案例：梦想加,氪空间,ATLAS 寰图

2022年中国联合办公市场规模预计将达到2273.5亿元，未来联合办公的市场规模有望进一步扩大。首先是全球联合办公空间数量仍呈现持续增长趋势。随着中国办公模式的消费升级，行业市场规模将继续扩张。在此基础上，中国联合办公行业将进一步整合，市场资源向少数头部企业聚集，精细化的运营管理竞争将变得激烈。尽管行业发展潜力巨大，中国联合办公行业企业普遍存在盈利模式的单一问题。如何通过企业增值服务拓展盈利渠道，寻求多元化盈利模式转变，将是行业内接下来的发展重点。iiMedia Research(艾媒咨询)数据显示，51.6%的用户期望联合办公企业能够增加税务、法律、知识产权等企业代理或咨询服务，超七成用户表示会继续使用联合办公行业空间服务，且使用意愿不会下降。随着智能应用进程的快速发展与运营管理等增值服务的不断拓展，联合办公行业精细化的服务品质将得到发展，对目标客群的吸引力也将得到提高。
The size of China's co-working office market is expected to reach 227.35 billion yuan in 2022, and the market size of co-working offices is expected to further expand in the future. First, the number of global co-working spaces is still showing a continuous growth trend. With the consumption upgrade of China's office model, the industry market scale will continue to expand. On this basis, China's co-working industry will be further integrated, market resources will be concentrated in a few leading companies, and competition for refined operation management will become fierce. Despite the huge potential for industry development, companies in the co-working industry in China generally have a single problem with their profit model. How to expand profit channels through enterprise value-added services and seek diversified profit model changes will be the next development focus in the industry. According to data from iiMedia Research, 51.6% of users expect co-working companies to increase tax, legal, intellectual property and other corporate agency or consulting services, and over 70% of users said they will continue to use co-working space services and are willing to use it. Will not fall. With the rapid development of intelligent application process and the continuous expansion of value-added services such as operation management, the refined service quality of the joint office industry will be developed, and the attractiveness of the target customer group will also be improved.

本报告研究涉及企业/品牌/案例： e签宝,法大大,契约锁

艾媒咨询调研数据显示，中国有43.1%的电子签名用户选择e签宝。电子签名行业集中度较高，已经一定程度地形成了巨头效应。而随着“互联网+”的不断普及，电子签名将持续拓宽电子签名的应用场景，用户的使用频次和投入普遍呈现增长趋势。但是在电子签名的新风口下，行业竞争也将愈发激烈，e签宝等巨头的竞争优势将持续放大。
According to the survey data of iiMedia Research, 43.1% of electronic signature users in China choose esignature. The electronic signature industry has a high concentration, which has formed a giant effect to a certain extent. With the continuous popularization of "internet plus", electronic signature will continue to broaden the application scenarios of electronic signature, and the frequency and investment of users generally show an increasing trend. However, under the new trend of electronic signature, the industry competition will become more and more fierce, and the competitive advantages of giants such as e-sign will continue to enlarge.

本报告研究涉及企业/品牌/案例：探探。
其他企业/品牌：微信，QQ，微博，陌陌，百度贴吧，知乎，腾讯，Before，避风，有噗。

随着图片社交、声音社交、视频社交等产品形态的创新以及革新，移动社交市场将保持稳健发展态势，iiMedia Research（艾媒咨询）数据显示，2020年中国移动社交用户规模突破9亿人，较2019年增长7.1%。短视频与直播行业的火爆，使得人们交流的方式已从单纯的文字聊天，到图片分享，再到语音沟通，最后到用视频社交的转变。iiMedia Research （艾媒咨询）数据显示，受访移动社交用户交流方式中文字聊天占比约七成，仍为主流交流方式。在倾向交流方式调查中，12.5%受访用户表示倾向使用视频方式，倾向占比超过实际使用占比，用户对视频交流占比提升意愿明显。5G 网络带来的高质量、低延迟特性，势必会大大提升移动社交的产品体验和以及玩法的升级，而 AI 技术使得不同的社交模式具有可行性。未来，随着 5G + AI 技术的持续创新，社交产品场景将更加丰富和新颖，有望重塑用户的社交行为链条。

With the innovation and innovation of product forms such as image socialization, voice socialization, and video socialization, the mobile social market will maintain a steady development trend. As the data of iiMedia Research showed, the scale of mobile social users in China is exceed 900 million in 2020 which is an increase of 7.1% from 2019. The popularity of the short video and live broadcast industry has transformed the way people communicate from simple text chat, to picture sharing, to voice communication, and finally to video social interaction. As the data of iiMedia Research showed, text chat accounts for about 70% of the interviewed mobile social users' communication methods, which is still the mainstream communication method. In the survey on communication methods, 12.5% of the interviewed users indicated that they would prefer to use video methods, and the proportion of inclination exceeds the proportion of actual use, and users are obviously willing to increase the proportion of video communication. The high-quality, low-latency features brought by 5G networks will inevitably greatly enhance the product experience and gameplay upgrades of mobile social networking, and AI technology makes different social models feasible. In the future, with the continuous innovation of 5G + AI technology, social product scenarios will be richer and more novel, which is expected to reshape users' social behavior chain.

本报告研究涉及企业/品牌/案例：腾讯游戏，网易游戏，三七互娱，多益网络。

中国移动游戏行业在新冠疫情期间实现快速增长，并有望在后疫情时期继续借势增长。iiMedia Research（艾媒咨询）数据显示，2020年中国移动游戏市场规模增长至1850.3亿元，2021年更有望突破2000亿元。移动游戏市场中，电竞、云游戏、海外市场均具有较好的发展机遇。受疫情影响，2020年上半年中国移动电竞赛事更多转移线上举行，近九成受访用户对线上电竞赛事观看体验表示满意，未来疫情影响减弱后，电竞赛事线上线下结合发展的趋势也有望继续延续。云游戏在游戏产业内属于革新性的模式，未来其推广有望突破终端及设备配置限制，将成为厂商重点布局产品类型，2023年预计增至6.58亿人。出海市场方面，海外移动游戏厂商受疫情影响恢复较慢，也是中国企业海外增强影响力的良好机会。总体而言，中国移动游戏未来仍然具有较大增长空间。

China mobile gaming industry achieved rapid growth during the Covid-19 era, and is expected to continue to take advantage of the situation in the post Covid-19 era. As the data of iiMedia Research showed, the scale of China mobile gaming market will grow to 185.03 billion yuan in 2020, and it is expected to exceed 200 billion yuan in 2021. In the mobile game market, e-sports, cloud gaming and overseas markets all have good development opportunities. Affected by the Covid-19, in the first half of 2020, China Mobile E-sports events were more limited online, and nearly 90% of the users interviewed are satisfied with the viewing experience of online E-sports events. When the impact of the Covid-19 weakens, the trend of online and offline development of E-sports events is expected to continue. Cloud gaming is an innovative mode in the game industry. In the future, its promotion is expected to break through the limitation of terminal and device configuration, and it will become a key product type for manufacturers. It is expected to increase to 658 million people in 2023. In terms of overseas market, overseas mobile gaming manufacturers recover slowly affected by the Covid-19, which is also a good opportunity for Chinese enterprises to enhance their influence overseas. Overall, China's mobile gaming still have a large growth space in the future.

本报告研究涉及企业/品牌/案例：橘子娱乐,大禹网络,古麦嘉禾

2020年新冠疫情让大部分实体行业遭受打击，而直播电商行业却逆势上扬，已经成为大多行业复工复产、弥补销售损失的重要手段。数据显示，2020年中国直播电商市场规模达到9610亿元，同比大幅增长121.5%。艾媒咨询分析师认为，随着直播电商行业“人货场”的持续扩大，直播将逐步渗透至电商的各个领域，预计2021年直播电商整体规模将继续保持较高速增长，规模将接近12012亿元。

In 2020, the new crown epidemic hit most of the physical industry, but the direct seeding electricity supplier industry has gone against the trend. It has become an important way for most industries to resume production and make up for sales losses. According to the data, the scale of China's live broadcast e-commerce market will reach 961 billion yuan in 2020, with a significant increase of 121.5% year on year. AI media consulting analysts believe that with the continuous expansion of the "people and goods yard" of the live broadcasting e-commerce industry, live broadcasting will gradually penetrate into all fields of e-commerce. It is expected that the overall scale of live broadcasting e-commerce will continue to maintain a relatively high growth in 2021, with the scale approaching 1201.2 billion yuan.

近年来，中国第三方手机输入法用户规模持续增长，iiMedia Research（艾媒咨询）数据显示，2019年中国第三方手机输入法用户规模达7.29亿人，同比增长3.9%，2020年达到7.55亿人。艾媒咨询分析师认为，受到疫情的影响，在线办公、在线教育用户对第三方输入法需求激增，以及随着移动互联网的影响扩大，中老年人对语音输入需求也不断扩大，2020年第三方手机输入法有望进一步下沉。目前AI创新功能的用户认知及使用已初具规模，iiMedia Research（艾媒咨询）数据显示，超六成第三方手机输入法用户表示熟悉AI创新功能。基于语音识别技术发展较高的成熟度，AI语音输入功能已获得用户认可，AI语音输入功能使用偏好比例接近六成。艾媒咨询分析师认为，受到疫情的影响，AI功能认知度和使用率提升，尤其体现在在线办公和在线教育场景。

In recent years,the scale of third-party mobile input method users in China has continued to grow.As the data of iiMedia Research showed, The scale of third-party mobile input method users in China reached 729 million in 2019, a year-on-year increase of 3.9%, and reached 755 million in 2020 . IiMedia Consulting analysts believe that due to the impact of the epidemic,online office and online education users’ demand for third-party input methods has surged, With the expansion of the mobile Internet,the demand for voice input by middle-aged and elderly people will also continue to expand. The mobile phone input method is expected to sink further. At present, the user awareness and use of AI innovative functions have begun to take shape. According to data from iiMedia Research, more than 60% of third-party mobile phone input method users are familiar with AI innovative functions. Based on the high maturity of voice recognition technology, the AI voice input function has been recognized by users, and the preference ratio of AI voice input function is close to 60%. iiMedia Consulting analysts believe that due to the impact of the epidemic, the awareness and utilization of AI functions have increased, especially in online office and online education scenarios.