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当前位置: 艾媒报告中心 > 未来教育

中国高考考生规模逐年增长,2018年中高考考生人数达975万人,河南、广东地区的考生竞争压力巨大,2018年河南和广东的高考考生分别为98.3万人和75.8万人,但一本录取率仅为12.5%和11.6%。专业选择方面,金融学、国际经济与贸易和财务管理专业仍为经典热门专业选择,北京、上海、广州、深圳等一线城市就业发展前景最好。新兴热门专业中,大数据、人工智能和智能制造等相关专业成未来高校培养人才的新方向。未来就业方面,百度、阿里、腾讯和华为等互联网巨头企业收割大量名校毕业生,国有商业银行偏爱财经类院校。5G、人工智能、商业航天、电子竞技等领域是新兴热门专业可就业领域。随着新一轮中国高考改革的全面铺开、本科录取批次合并、院校专业调整,中国高考志愿填报难度不断上升,但仅有15.0%的中国高考关注者非常了解高考志愿填报;并且他们的资讯获取渠道仍以校招生简章获取院校及专业信息,艾媒咨询分析师认为,中国高考关注者获取信息的渠道单一,获取的信息过时且缺乏专业解读,高考考生应提升高考志愿填报的重视程度,需要搜集更多相关信息,多向前辈、老师寻求意见,结合多种参考因素综合考虑。

The number of candidates for the Chinese college entrance examination has increased year by year. In 2018, the number of candidates for the college entrance examination reached 9.75 million. The competitive pressures of candidates in Henan and Guangdong are very high. In 2018, the candidates for college entrance examinations in Henan and Guangdong were 983,000 and 758,000 respectively, but one of them was admitted. The ratio is only 12.5% ​​and 11.6%. In terms of professional choice, finance, international economics and trade, and financial management are still popular choices. First-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen have the best employment prospects. Among the emerging hot jobs, big data, artificial intelligence and smart manufacturing have become the new direction for future university talents. In terms of future employment, Internet giants such as Baidu, Ali, Tencent, and Huawei have already recruited a large number of graduates from prestigious universities, and state-owned commercial banks are more inclined to financial and economic institutions. 5G, artificial intelligence, commercial aerospace, e-sports and other fields are emerging in the hot professional employment field. With the new round of China's college entrance examination reform, the merger of undergraduate enrollment, and the adjustment of colleges and universities, the difficulty of filing for the Chinese college entrance examination is getting more and more difficult, but only 15.0% of the Chinese college entrance examinations are very familiar with the college entrance examination volunteers; their information acquisition channels still pass the school. Admissions guides receive university and professional information. Ai Media analysts believe that Chinese college entrance examination fans have a channel to obtain information, the information obtained is outdated, lack of professional explanation, candidates for college entrance examination should improve the college entrance examination volunteers. Pay attention to the need to collect more relevant information, more seniors, teachers seeking advice, and considering various reference factors.

本月报涉及企业/品牌/案例包括:纽诺教育、KinderCare、多乐小熊、馨心教育、袋鼠麻麻、圣顿教育、Urjoy school、朋恩日托、Bright Horizons Family Solutions、Learning Care Group、Goddard Systems、Primrose Schools、Childcare Network、Nobel Learning Communities、The Learning Experience、Kiddie Academy、Kids 'R' Learning Academies、孩盟国际、MoreCare茂楷、嗨妈宝贝Harborbabe

婴幼儿托育市场正在兴起,美、英、法、日等国婴幼儿托育行业发展较为成熟,均出台了一系列政策法规引导其发展,2018年英国接受托育服务的儿童超3.2万,日本将于2019年10月无偿提供公立托育服务。中国市场方面,从2016年开始,政府在相关政策法规中多次提及发展托育。特别是2019年5月10日国务院发布托育行业指导意见,使得托育成为投资热点。目前,中国婴幼儿托育行业发展存在运营体系不成熟、缺乏规范监管、专业师资少等问题。尽管中国经济发达地区如北京、上海、广东等较为重视婴幼儿托育,但中国婴幼儿入托率仅4.3%,与OECD国家33.2%的平均入托率仍有较大差距,中国托育行业仍需规范,未来有较大发展潜力。

Infant care market is on the rise. The development of infant care industry in some contries such as the United States, Britain, France and Japan is relatively mature. A series of policies and regulations have been introduced to guide its development. In 2018, the number of children receiving nursery services in the UK exceeded 32,000. Japan is going to provide public care services free of charge in October 2019. In the Chinese market, starting from 2016, the government has repeatedly mentioned the development of childcare in relevant policies and regulations. In particular, on May 10, 2019, the State Council issued guidance on the infant care industry, making it a hot spot for investment. At present, the development of China's infant and child care industry has problems such as immature operating system, lack of standardized supervision, and lack of professional teachers. Although China's economically developed regions such as Beijing, Shanghai, and Guangdong Province pay more attention to infant care, the infant enrollment rate in China is only 4.3%, which is still far from the average enrollment rate of 33.2% in OECD countries. Infant care industry still need standardization, and there is great potential for development in the future.

本报告研究涉及企业/品牌包括:小猿搜题、互动作业、学习宝、纳米盒、作业精灵、魔方格、学科网、米乐英语、新东方在线、掌门1对1、医学教育、猿辅导、溢米辅导、学而思网校、科大讯飞、金智教育、腾讯智慧校园、方直科技、一起作业、作业盒子、VIPKID、猿题库、小猿搜题、斑马速算、斑马英语、小猿口算

虽然2018年国家对教育行业进行了大幅整改,但教育资源分配不均、教学方式单一、校外辅导参差不齐的问题依然存在。2018年中国中小学生学业压力依然沉重,家长压力不断增加,假期成为“第三学期”。未来,“互联网+教育”、虚拟现实将助力普惠教育,教育部将继续出台减压政策,学校与家长将合力帮助学生健康快乐成长。

Although the state has carried out a major rectification of the education industry in 2018, problems such as uneven distribution of educational resources, single teaching methods and uneven off-campus tutoring still exist. In 2018, the academic pressure on Chinese primary and middle school students is still heavy, and the pressure on parents is increasing. The holiday has become the “third semester“. According to the data of iiMedia Research, half of the students spend 3-4 hours on homework during school, most of the primary and secondary school students have academic tests every week during school, most of the parents of primary and secondary school students insist on off-campus tutoring, and the off-campus tutoring takes up nearly half of the time in holidays. In the future, the “Internet + education“ and virtual reality will help the inclusive education. The ministry of education will continue to issue policies to relieve pressure. Schools and parents will work together to help students grow up healthily and happily.

本报告研究涉及企业/品牌包括:掌门1对1、哒哒英语、VIPKID、SSAT、米乐教育、网易云课程、小猿搜题、一起小学学生、互动作业、纳米盒、尚德机构、精锐教育、21世纪教育、英语流利说、华图教育、沪江网校、卓越教育、新东方在线、作业盒子、宝宝玩英语、成长保、松鼠AI智适应教育、智慧树、作业帮、龙之门教育、极客晨星、妙小程、编程猫、VIPCODE编程、十六进制科技、啊哈编程星球、斑马编程、傲梦编程、WeCode、Pipacode、好前程、沪江网校、腾讯课堂、百度传课、新东方在线、海风教育、51Talk、学霸君、快对作业

iiMedia Research(艾媒咨询)数据显示,预计2020年中国在线教育用户规模将达2.96亿人。在线教育的突出优势在于灵活便捷、资源丰富,并且结合AI、VR、AR等技术满足用户多元化、个性化的需求,弥补了传统线下教育存在的不足和缺陷。84.9%的在线教育用户认可线上线下结合的教育模式。艾媒咨询分析师认为,人工智能技术的发展将推动个性化在线教育普及。

As the data of iiMedia Research showed,It is estimated that the scale of online education users in China will reach 296 million in 2020. The outstanding advantages of online education are flexible and convenient, rich in resources, and combined with AI, VR, AR and other technologies to meet the diversified and personalized needs of users, making up for the shortcomings and shortcomings of traditional offline education. 84.9% of online education users recognize the online and offline education model. In the future, the development and application of artificial intelligence technology will promote the popularization of personalized online education.


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