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本报告研究涉及企业/品牌/案例:QQ搜索“网课”匹配 “交友直播”事件

2020年4月11日央视新闻报道,QQ群搜索页面中出现将“学校”、“网课”等关键词搜索结果匹配交友直播、网络游戏等群组信息,并向用户进行推荐的行为。腾讯QQ回应高度关注相关报道,已经将QQ群资料卡的相关群推荐、群地理位置里面的交友直播推荐等页面下线,并称将加强未成年人健康上网保护。 北京教育科学研究院信息中心表示,将这些不当内容和未成年人的学习、浏览习惯进行显著关联的话,明显是有诱导未成年人浏览这些交友等不良内容的倾向。

On April 11, 2020, CCTV News reported that in the QQ group search page, there was a behavior of matching keyword search results such as "school", "online class" with group information such as live dating, online games, and recommending to users. Tencent QQ responded by paying close attention to the relevant reports, and has offline the related group recommendation of QQ group data card and the live recommendation of making friends in the group's geographical location, and said it will strengthen the protection of minors' healthy Internet access. According to the information center of Beijing Academy of Educational Sciences, if these inappropriate contents are significantly related to minors' learning and browsing habits, it is obvious that minors are inclined to browse these bad contents such as making friends.


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