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近年来，折叠屏手机行业持续受益于柔性显示、铰链工艺、AI交互、移动办公及多设备协同生态的全方位赋能，其产品形态已从早期的高端尝鲜单品延伸至商务办公、影音娱乐、轻量创作与日常主力机等多场景融合。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《大众化之路——2026年折叠屏手机品类消费者行为调研报告》数据显示，2020年至2025年中国国产折叠屏手机出货量由50.0万台跃升至1490.3万台，品类规模快速扩张，正加速从高端小众向大众市场渗透。
2026年中国消费者放弃折叠屏手机的主要原因中，价格偏高、性价比未达预期（34.10%），屏幕折痕明显（32.95%）与机身偏重、握持不便（32.95%）占比居首。此外，42.00%的消费者认为折叠屏手机未来增长应聚焦技术升级以降低折痕、提升耐用性，38.20%关注服务升级与完善售后及以旧换新，36.60%的消费者则看重生态建设，反映出市场需求正从硬件尝鲜转向技术可靠、服务完善与生态成熟并重的综合体验竞争。
艾媒咨询分析师认为，当前折叠屏行业已进入从高端小众向大众市场渗透的关键阶段，厂商应优先攻坚铰链结构与屏幕材料技术以根治耐用性焦虑，同步构建覆盖维修保障与残值回收的全周期服务体系，加速主流应用大屏适配并推出中端价位细分机型，通过场景化营销强化办公与娱乐生态联动，方能突破增长瓶颈并抢占主流消费心智。
In recent years, the foldable smartphone industry has continuously benefited from the comprehensive empowerment provided by flexible displays, hinge technology, AI interaction, mobile office solutions, and multi-device collaborative ecosystems. Its product portfolio has expanded from early-stage premium novelty devices to encompass a wide range of usage scenarios—including business and office applications, audio-visual entertainment, lightweight creative workflows, and as everyday primary devices. According to the latest "The Mass Market Path – 2026 Foldable Smartphone Consumer Behavior Survey Report" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy industries, China's domestic foldable smartphone shipments surged from 500,000 units in 2020 to 14,903,000 units in 2025, indicating rapid market expansion and accelerating penetration from the premium niche segment into the mass market.
Among the primary reasons why Chinese consumers are abandoning foldable smartphones by 2026, high price (34.10%), suboptimal cost-performance ratio (32.95%), noticeable screen creases (32.95%), and heavy device weight or poor ergonomics (32.95%) rank as the most prevalent factors. Additionally, 42.00% of consumers believe that future growth for foldable smartphones should focus on technological advancements to reduce creases and enhance durability; 38.20% emphasize service upgrades and improved after-sales support as well as trade-in programs; and 36.60% of consumers prioritize ecosystem development. These trends reflect a shift in market demand from merely adopting new hardware to competing on a comprehensive experience that balances technological reliability, robust service offerings, and a mature ecosystem.
Analysts at iiMedia Research believe that the foldable phone industry has now entered a critical phase of transitioning from a high-end, niche market to broader mass-market penetration. Manufacturers should prioritize breakthroughs in hinge structures and screen material technologies to fundamentally address durability concerns, while simultaneously establishing a full-lifecycle service ecosystem encompassing repair support and residual value recycling. Additionally, they should accelerate the adaptation of large screens for mainstream applications, launch mid-range segment models, and leverage scenario-based marketing to strengthen the synergy between office and entertainment ecosystems. Only by doing so can they overcome growth bottlenecks and capture the mind-share of mainstream consumers.