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在 AI 技术深度融合与数字化生活全面渗透的浪潮下，中国个人网盘市场的发展格局与用户消费行为特征成为行业关注的核心焦点。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026 年中国个人网盘市场发展状况及消费行为调查数据》显示，消费者对个人网盘付费服务的需求集中在提升使用效率与基础功能拓展上，工具类、提速类及扩容类服务认可度较高，而个性化服务需求相对偏低，用户付费决策更偏向实用型功能。
2026年中国消费者认为个人网盘最需改进的方面中，“降低付费价格”占比最高，其次是“提升传输速度”，第三是“增加免费存储空间”。消费者选择个人网盘时对免费福利敏感度最高，同时预装渠道和品牌口碑也具备较强影响力，而自主选择、广告推广等因素的影响相对较弱，可见网盘厂商需优先强化免费权益布局，同时重视预装合作与品牌建设。
艾媒咨询分析师认为，当前消费者对个人网盘的核心诉求集中在成本与基础体验层面，付费成本、传输效率、存储空间是用户最关注的痛点，网盘厂商需优先优化这些核心体验，同时兼顾隐私保护、广告管控等用户关注度较高的附加需求。
Against the backdrop of the deep integration of AI technology and the full penetration of digital life, the development pattern and consumer behavior characteristics of China's personal cloud disk market have become the core focus of industry attention. The latest "Survey Data on the Development of China's Personal Cloud Disk Market and Consumption Behaviors in 2026" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, shows that consumers' demand for paid personal cloud disk services is concentrated on improving usage efficiency and expanding basic functions. Tool-based, speed-boosting and storage-expansion services enjoy high recognition, while demand for personalized services is relatively low, indicating that users' payment decisions are more inclined to practical functions.
Among the aspects that Chinese consumers believe need the most improvement in personal cloud disks in 2026, "reducing paid prices" accounts for the highest proportion, followed by "improving transmission speed" and "increasing free storage space". When choosing personal cloud disks, consumers are most sensitive to free benefits, while pre-installed channels and brand reputation also have strong influence. In contrast, factors such as independent selection and advertising promotion have relatively weak impact, which shows that cloud disk manufacturers should prioritize strengthening the layout of free benefits, while attaching importance to pre-installation cooperation and brand building.
Analysts from iiMedia Research pointed out that consumers' core demands for personal cloud disks are currently concentrated on cost and basic experience. Payment cost, transmission efficiency and storage space are the most concerned pain points for users. Cloud disk manufacturers should prioritize optimizing these core experiences, while taking into account additional needs that users pay high attention to, such as privacy protection and advertising control.