Driven by the acceleration of Internet penetration and cutting-edge technology, the home improvement industry has developed rapidly. At present, China's home furnishing industry has formed an industrial chain including brand, factory, dealer, home store market, decoration company, designer, foreman and user. The industry is developing well, in the first half of 2018 the net profit of home improvement enterprises exceeded 100 million yuan. China's home improvement industry has experienced the stage of group purchase and package, and has now entered the stage of platform development. Platform-based enterprises have developed rapidly. The data of iiMedia Polaris shows that in 2018 high-net-worth users of Qijia and Tuba rabbits is in high proportion which have more development advantages. At this stage, China's home furnishing industry still has problems such as long industry chain, high customer cost, tight working capital, and poor user experience. In the future, traffic, products, services and users are important directions for the development of China's home improvement industry.
With the further expansion of China's smart home industry, the consumption demand and penetration rate of smart door locks in China are increasing, more than 70.0% of consumers are using or willing to buy smart door locks. A large amount of capital is pouring into China's smart door lock market. In 2018, there were many influential financing events in the field of smart door lock, among which more than four financing events amounted to more than 100.0 million yuan. At present, the number of China's smart door lock brands has exceeded 3500, the industry is developing rapidly. The data of iiMedia shows that most of the smart door lock consumers are young male adults in first-tier cities. And consumers are most concerned about the safety of products, the acceptable price range of them is below 3,000 yuan, while the smart door lock industry is facing the problems of high product safety risk and low penetration because of high price. In the future, the smart door lock industry will further expand by strengthening security, integrating smart home ecology, launching product mix and creating high cost-effective products.
obviously with a rapidly increasing saleroom. Jingdong Dingdong intelligent speakers ranked No.1 in the 2018 Chinese intelligent speakers iiMedia ranking, because of its excellent tone quality and updated technology. In the future, intelligent speakers will be much cheaper with standardized technology, building a better intelligent home, so that the popularizing rate of intelligent speakers will be higher and the market will be larger. The advantages of intelligent speakers industry may attract more entrepreneurs to join, but it means more competes and price wars in the industry.
China is the major producer of air conditioners in the world.China accounts for more than 80 percent of global air conditioning production.High sales and high inventory coexist in China's air conditioning industry.In 2018 the total sales volume of air conditioners in China is 81.53 million.China's air conditioning inventory is estimated to be about 48 million units in 2018.China's air conditioning market is growing as the global climate continues to warm.High-end cabinet machines,central air conditioners and intelligent air conditioners are welcomed by consumers.
随着齐家网上市及互联网巨头企业布局，互联网家装行业发展形势向好。iiMedia Research（艾媒咨询）数据显示，2018年中国互联网家装市场规模达3441.9亿元。由于家装属低频消费服务，消费者对其了解程度低。iiMedia Research（艾媒咨询）数据显示，63.2%的互联网家装潜在用户仅简单了解家装知识。互联网家装平台应降低潜在用户的认知成本，解决用户该部分痛点。
With the listing of Qijia and the Internet giant enterprises laying out on the market, the development situation of China online interior decoration industry is better. As the data of iiMedia Research showed, the scale of China online interior decoration market has reached 344.19 billion yuan. As interior decoration is a low-frequency consumer service, consumers have a low understanding of it. As the data of iiMedia Research showed, 63.2% of the potential online interior decoration users only know about home furnishing simply. Online interior decoration platforms should reduce the cognitive cost of potential users and to solve the paint points of the users.