领取100元会员抵扣券

扫码添加客服

回复“领券”
领取100元会员抵扣券

  • 内刊赠阅
  • |
  • 帮助中心
  • |
  • 关于我们
  • |
注 册
中国+86
  • +123
  • +125
  • +666
  • +666
  • +555555
  • +666
  • +666
  • +666
请输入真实手机号
请输入图片验证码
请输入短信验证码
请输入密码

已有账号,

忘记密码
中国+86
  • +123
  • +125
  • +666
  • +666
  • +555555
  • +666
  • +666
  • +666
请输入真实手机号
请输入图片验证码
请输入短信验证码
请输入新密码

已有账号,

当前位置: 艾媒报告中心 > 快消品

本报告涉及的案例/品牌/企业:蒙牛乳业、伊利集团、光明乳业、飞鹤乳业

随着消费升级的到来和国民健康意识的日益普及,人均乳制品消费量逐渐提高,乳制品消费结构发生转变,消费者的多样需求为乳制品市场注入新的发展动力。数据显示,2021年牛奶产量达3683.0万吨,同比增长7.1%;2021年中国乳品进口量达394.7万吨,同比增长18.5%。艾媒咨询分析师认为,中国乳制品市场空间广阔,行业赛道将更加细分,乳企需加快奶源基地建设与上游产业整合,为企业发展降本提效,加强研发创新能力以满足消费市场需求。
With the arrival of consumption upgrade and the increasing popularity of national health awareness, the per capita consumption of dairy products has gradually increased, the structure of dairy consumption has changed, and the diverse needs of consumers have injected new impetus for the development of dairy products market. The data shows that milk production in 2021 reached 36.830 million tons, an increase of 7.1% year-on-year; Chinese dairy imports in 2021 reached 3.947 million tons, an increase of 18.5% year-on-year. iiMedia Research analyst believes that Chinese dairy market space is vast, the industry track will be more segmented, dairy enterprises need to accelerate the construction of milk source base and upstream industry integration, for the development of enterprises to reduce costs and improve efficiency, strengthen R&D and innovation capabilities to meet the needs of the consumer market.

本报告涉及的案例/品牌/企业:悦刻、徕米、香誉、喜科

中国传统烟草消费普遍有戒烟需求,减害是烟草进化的核心诉求。国外主流卫生组织对电子烟进行了持续数年的评估,现阶段普遍认为电子烟的危害性远小于传统烟草。全球电子烟零售额从2018年的268亿美元增长到2020年的453亿美元。2017—2021年中国电子烟行业内销市场规模复合增长率为37.9%,预计2022年同比增长率为76.0%,市场规模达255.2亿元。预计2025年中国固体电子烟潜在市场规模约531亿元-—885亿元,雾化电子烟潜在市场规模约396亿元—792亿元。2021年中国电子烟产业直接就业人口约150万人,带动间接就业人口约400万人,总计约550万人。全球主要国家和地区,欧美、日韩均对电子烟出台明确的政策指引和监管措施。全球电子烟产业发展经验对中国产业规范发展有借鉴意义,中国也将进一步将电子烟产业平稳发展纳入法治化规范化轨道。
There is a general need for cessation in tobacco consumption and harm reduction which is the core demand of tobacco evolution. Foreign mainstream health organizations have conducted an evaluation of e-cigarettes for several years, and it is generally believed that the harm of e-cigarettes is much less than that of traditional tobacco. Global retail sales of e-cigarettes grew from $26.8 billion in 2018 to $45.3 billion in 2020. From 2017 to 2021, the compound growth rate of the domestic sales market in China's e-cigarette industry will be 37.9%, and the year-on-year growth rate in 2022 is expected to be 76.0%, and the market size will reach 25.52 billion yuan. It is estimated that the potential market size of China's solid e-cigarettes will be about 53.1 billion yuan - 88.5 billion yuan in 2025, and the potential market size of atomized e-cigarettes will be about 39.6 billion yuan - 79.2 billion yuan. In 2021, the direct employment of China's e-cigarette industry was about 1.5 million, driving about 4 million indirect employment, a total of about 5.5 million. Major countries and regions around the world, Europe, the United States, Japan and South Korea have issued clear policy guidelines and regulatory measures for e-cigarettes. The development experience of the global e-cigarette industry has reference significance for the development of China's industrial standards, and China will further integrate the steady development of the e-cigarette industry into the track of legalization and standardization.

本报告涉及的案例/品牌/企业:C咖,悦瞳,林清轩

数据显示,今年年初社会消费品零售总额受去年低基数的影响,同比高增。自三月以来中国社会消费品零售总额与化妆品类商品零售值同比增长速度总体呈现下滑趋势。艾媒咨询分析师认为,受中国疫情零星出现以及宏观经济景气度等原因,居民总体消费意愿减弱,如将来疫情仍未解决,或一定程度影响化妆品消费的总体需求。不过,从数据来看,今年美妆护肤类产品线上复购需求多于线下体验需求,且对即时性要求不高,在整体电商经济增速下降的环境下,未来美妆护肤类产品线上销售增速仍能够保持高增长趋势。
Data show that at the beginning of this year, the total retail sales of social consumer goods increased year-on-year due to the impact of last year's low base. Since March, the year-on-year growth rate of China's total retail sales of social consumer goods and the retail value of cosmetics has generally shown a downward trend. iiMedia Research analysts believe that due to the sporadic occurrence of the epidemic in China and the macroeconomic boom, the overall consumption willingness of residents is weakened. If the epidemic has not been solved in the future, it may affect the overall demand for cosmetics consumption to a certain extent. However, from the data, this year, the demand for online re purchase of beauty and skin care products is more than the demand for offline experience, and the requirement for timeliness is not high. Under the environment of declining overall e-commerce economic growth, the growth rate of online sales of beauty and skin care products can still maintain a high growth trend in the future.

本报告研究涉及企业/品牌/案例:三全食品,安井食品,海欣食品,广州酒家

随着居民人均收入的增加,消费者的生活水平与消费习惯也随之发生转变。目前我国懒宅人群数量已超8亿人,这使主打懒人经济的速冻食品的用户范围进一步增加。数据显示,自2011年起,我国速冻食品市场规模不断扩大,至2020年,中国速冻食品市场规模已达1393亿元,预计2024年中国速冻食品市场规模将达1986亿元。近年来自热锅系列产品发展十分迅速,市场规模即将突破百亿元。而自热米饭、自热火锅相较于速冻食品而言食用更为便捷,未来会成为挤占速冻食品市场份额的一大有力的竞争对手。
As the per capita income of residents has increased, consumers' living standards and consumption habits have also changed. At present, the number of lazy houses in my country has exceeded 800 million, which has further increased the range of users of quick-frozen food that focuses on the lazy economy. Data shows that since 2011, the scale of my country's quick-frozen food market has continued to expand. By 2020, the size of China's quick-frozen food market has reached 139.3 billion yuan. It is estimated that China's quick-frozen food market will reach 198.6 billion yuan in 2024. In recent years, the series of self-heating pan products have developed rapidly, and the market scale is about to exceed 10 billion yuan. Self-heating rice and self-heating hot pot are more convenient to eat than quick-frozen food. In the future, they will become a powerful competitor to occupy the market share of quick-frozen food.

本报告研究涉及企业/品牌/案例:广州酒家,华美食品,苏州稻香村

数据显示,2020年中国月饼市场销售规模已超200亿元,随着疫情防控常态化、国民对传统节日重视提高,走亲访友的需求将继续复苏,预计2021年中国月饼销售规模将达218亿元。在行业快速发展的同时,市场消费也呈现出新的特点,2021年中国月饼消费自吃需求增多、送礼需求相对降低,保证月饼味道与品质,将成为月饼品牌持续发展的立足之本。从月饼制作企业来看,主要有餐饮企业布局食品生产业务、烘焙企业推出应季产品与以借势营销为主要目的的跨界品牌三种企业。总体而言,在市场竞争加剧、月饼消费需求变化等因素推动下,中国月饼市场将会朝着规范化、口味持续创新、包装风格本土化等方向发展。
According to data, the sales scale of China's mooncake market in 2020 has exceeded 20 billion yuan. With the normalization of epidemic prevention and control and the masses' emphasis on traditional festivals, the demand for visiting relatives and friends will continue to recover. It is estimated that the sales scale of mooncakes in China will reach 20 billion yuan in 2021. 21.8 billion yuan. With the rapid development of the industry, market consumption has also shown new characteristics. In 2021, the demand for self-catering mooncakes in my country will increase, and the demand for gifts will relatively decrease. Ensuring the taste and quality of mooncakes will become the basis for the sustainable development of mooncake brands. From the perspective of moon cake manufacturers, there are three main types of companies: catering companies that deploy food production business, bakery companies that launch seasonal products, and cross-border brands that focus on the market. In general, driven by factors such as intensified market competition and changes in moon cake consumer demand, the Chinese moon cake market will develop in the direction of standardization, continuous innovation in taste, and localization of packaging styles.


在线
客服