艾媒报告|2019-2020中国费控报销行业研究报告

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本报告研究涉及企业/品牌/案例:汇联易,易快报,分贝通。
2019年中国费控报销行业受益于电子发票相关政策红利,增长强劲。iiMedia Research(艾媒咨询)数据显示,2019市场营收规模约为7.5亿元,增速达76.1%。艾媒咨询分析师认为,中国费控报销行业仍处在发展起步阶段,且企业费控报销具有刚需属性,在经济下行压力下,企业数字化转型动力日趋强烈,叠加电子发票的普及推广,费控报销产品有望加速渗透,推动市场规模持续增长。从市场用户角度来看,职场人群费用报销痛点显著,89.1%受访者认为手工报销模式亟待改革。对于能够有效解决职场人士报销痛点,帮助企业实现费用管控的费控报销产品,市场认知度普遍偏低,表示对这类产品不了解的受访者超过半数。艾媒咨询分析师认为,当前政策、技术、资本、市场环境对费控报销行业释放出越来越多的积极信号,行业发展环境日益向好,随着企业对数字化认知度逐步加深,费控报销行业有望迎来爆发增长,中国本土费控报销品牌也将迅速崛起。

  In 2019, China's expense control reimbursement industry benefited from the policy dividend related to electronic invoice, with strong growth. According to iiMedia research, the market revenue scale in 2019 is about 750 million yuan, with a growth rate of 76.1%. iiMedia consulting analysts believe that China's expense control reimbursement industry is still in the initial stage of development, and the enterprise's expense control reimbursement has the property of rigid demand. Under the downward pressure of the economy, the enterprise's digital transformation momentum is increasingly strong. With the popularization and promotion of electronic invoice, the expense control reimbursement products are expected to accelerate the penetration and promote the continuous growth of market scale. From the perspective of market users, the cost reimbursement pain point of workplace population is significant, 89.1% of respondents think that the manual reimbursement mode to be reformed. For the cost control reimbursement products that can effectively solve the pain points of reimbursement for professionals and help enterprises achieve cost control, the market awareness is generally low, and more than half of the respondents said they did not know about such products. iiMedia consulting analysts believe that the current policy, technology, capital and market environment have released more and more positive signals to the expense control reimbursement industry, and the industry development environment is becoming better and better. With the gradual deepening of the digital awareness of enterprises, the expense control reimbursement industry is expected to usher in an explosion and growth, and the domestic expense control reimbursement brands will also rise rapidly.

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