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当前位置: 艾媒报告中心 > 战略新兴产业

本报告研究涉及企业/品牌/案例:水晶光电,因特尔,IBM,google华为云,百度云,腾讯云,阿里云,旷视,科大讯飞,SHARP,中国移动,中国联通,中国电信,中兴,美的,海尔,小米,小i机器人,创维数字,Homekit,smartThings,京东微联,天猫,淘宝,苏宁,点名时间,微信,微博,欧瑞博,奕至家居,毫米科技,至家,汇晶智能,三维家,绿米,Amazon


AIoT的应用场景不断丰富,2019年在中国主要分布于智慧家居、智慧城市、智慧零售和智慧制造四项应用场景中。目前,智能家居被视为新的互联网应用入口,应用场景相对广泛,包括影音娱乐、家庭安防、智能卫浴、智能厨房、智能睡眠等。亚马逊、阿里、喜马拉雅、小米、美的、海尔等各类企业都开始布局相关应用。智慧交通成为智慧城市服务的重要应用,艾媒商情舆情监测系统数据显示,广东、重庆、北京网民最关注智慧交通问题。艾媒咨询分析师认为,随着5G临时牌照发放和商用步伐的加快,中短期内将率先带动AIoT产业技术进步和场景丰富,在带动中国经济产出、提供就业机会等方面将发挥重要作用。


The application scenarios of AIoT are constantly enriched. In 2019, it was mainly distributed in four application scenarios: smart home, smart city, smart retail and smart manufacturing. At present, smart home is regarded as a new Internet application portal, and the application scenarios are relatively wide, including audio and video entertainment, home security, smart bathroom, smart kitchen, smart sleep and so on. Amazon, Ali, Himalayan, Xiaomi, Midea, Haier and other companies have begun to deploy related applications. Smart transportation has become an important application of smart city service. iiMedia public opinion monitoring system shows that netizens in Guangdong, Chongqing and Beijing are most concerned about smart transportation. iiMedia Consulting analysts believe that with the acceleration of the 5G temporary license issuance and the pace of commercialization, the medium and short-term will take the lead in driving the technological progress and rich scenes of the AioT industry, which will play an important role in driving China's economic output and providing employment opportunities.

本报告研究涉及企业/品牌/案例:小米集团、米家、石头、小瓦、天津金米、顺为、伊莱克斯、三叶虫、iRobot、Roomba、康力优蓝、狗尾草、中科机器人、小鱼儿、科沃斯、极思维、福玛特、天智航、钛米机器人、柏惠维康、艾米机器人、奇虎360、鑫益嘉、康力优蓝、智位机器人、优必选、科大讯飞、智臻智能、穿山甲、智点未来、有个机器人、深之蓝、博雅工道、祈飞科技、纳恩博、旗瀚科技、阿亦睿、超人机器人、飞利浦、浦桑尼克、欣旺达、京东、苏宁、唯品会、亚马逊、天猫、有品、小米集团、紫光、慕晨、国机

在政策、经济、技术、人口等因素的驱动下,服务机器人行业快速发展,并呈现出比比工业机器人更为广阔的市场空间。iiMedia Research(艾媒咨询)数据显示,预计到2020年,中国服务机器人年销售额将超过300亿元。扫地机器人在整个服务机器人市场是非常重要的一个细分领域,产品相对成熟,竞争也较为激烈。市场参与者包括新兴服务机器人公司、传统家电公司、互联网公司以及各种创业公司等,目前在国内主流电商平台上销售的智能扫地机器人品牌已近 200 个,其中头部品牌效应较为明显。石头科技作为专注于智能清洁机器人领域的科技企业,在小米集团的协助下快速发展,并于2017年开始推出自有品牌,为公司营收增长注入新动能。2018年石头科技营收30.5亿元,其中自有品牌贡献过半。虽然石头科技在业务发展方面有所调整,但想要完全脱离小米实现自主发展还需要时间。

Driven by factors such as policy, economy, technology and population, the service robot industry has developed rapidly and presents a broader market space than industrial robots. According to iiMedia Research, it is estimated that by 2020, the annual sales of service robots in China will exceed 30 billion yuan. Sweeping robots are a very important segment in the entire service robot market. The products are relatively mature and the competition is fierce. Market participants include emerging service robot companies, traditional home appliance companies, Internet companies, and various startup companies. Currently, there are nearly 200 smart sweeping robot brands sold on mainstream domestic e-commerce platforms, of which the head brand effect is more obvious. As a technology company specializing in intelligent cleaning robots, Roborock has developed rapidly with the assistance of Xiaomi Group. In 2017, it launched its own brand and injected new momentum into the company's revenue growth. In 2018, Roborock's revenue was 3.05 billion yuan, of which half of its own brands contributed. Although Roborock has made adjustments in its business development, it will take time to completely realize its independent development from Xiaomi.

本报告研究涉及企业/品牌包括:和舰芯片、联华电子、厦门联芯、富拉凯咨询、橡木联合、台积电、中芯国际、三星、格罗方德

集成电路为信息产业的基础。中国虽为全球最大半导体市场,但国产率低,核心芯片极度缺乏。根据 IC Insights 统计资料,2018年中国集成电路自给率仅为15.35%。中国政府给予集成电路行业大力的政策支持及税收减免。2016-2018年和舰芯片收到共计52亿元的政府补助,2019年成为首家成功受理的台资晶圆代工企业。然而,芯片制造属于典型的资金密集型行业,和舰芯片在过去三年主要投入28nm工艺集成电路生产线的研发生产,投资额约50亿美元,目前仍处于亏损状态。根据艾媒咨询测算,和舰芯片主要固定资产和专有技术使用权成新率在60%以上,未来3年内的折旧摊销将依然巨大,难以盈利。且受限台湾半导体政策,和舰芯片技术落后台湾母公司一代,落后台积电两代,更将面临28nm制程激烈的市场竞争。

Integrated circuits are the foundation of the information industry. Although China is the world's largest semiconductor market, the country's productivity is low and core chips are extremely scarce. According to IC Insights statistics, China's IC self-sufficiency rate was only 15.35% in 2018. The Chinese government has given strong policy support and tax relief to the IC industry. In 2016-2018, HeJian received a total of 5.2 billion yuan in government subsidies. In 2019, HeJian became the first Taiwan-funded foundry company to be successfully accepted by the science and technology innovation board. However, chip manufacturing is a typical capital-intensive industry. In the past three years, HeJian has mainly invested in the research and development of 28nm process integrated circuit production lines, with an investment of about 5 billion US dollars, and is still in a deficit state. According to iiMedia Research, the newness rate of the main fixed assets and proprietary technology of HeJian is above 60%. Depreciation and amortization will remain huge in the next three years, making it difficult to make a profit. And limited by Taiwan's semiconductor policy, HeJian’s technology lags behind Taiwan's parent company by one generation and TSMC by two generations.

随着人工智能的不断发展,人工智能产业不断深化,中国人工智能企业数量也在不断上升,但在技术与应用领域,均存在着不同程度的挑战与风险。对于未来人工智能技术的发展,态势虽一路高涨,但仍不能放松警惕。由人工智能带来的新一轮工业革命已经到来,教育呈现出与技术发展的不均衡必将导致失业问题的出现。对于人工智能带来的新的需求,唯有保持学习才能不被技术超前。
With the continuous development of artificial intelligence and the deepening of the artificial intelligence industry, the number of Chinese artificial intelligence enterprises is also on the rise, but in the field of technology and application, there are challenges and risks of varying degrees. According to data from iiMedia Research, Chinese Internet users to try the will of the artificial intelligence technology is higher, but there are still 64.1% of Chinese Internet users think that there are risks of artificial intelligence, 40.3% of Internet users think the biggest hazards posed by artificial intelligence is a personal information leakage, 63.0% of netizens think that artificial intelligence technology has threat to humans, 38.6% of Internet users think that big data is the main cause of a threat to human development. For the development of artificial intelligence technology in the future, although the situation is all the way high, but still can not relax vigilance. A new round of industrial revolution brought by artificial intelligence has come, and the imbalance between education and technological development will inevitably lead to the emergence of unemployment. For the new demand brought by artificial intelligence, only keep learning can not be ahead of technology.

本报告研究涉及企业/品牌/案例:优刻得、华为、腾讯、盛大、亚马逊、阿里巴巴、紫光华山科技有限公司、电信、浪潮集团有限公司、曙光信息产业股份有限公司、北明软件股份有限公司、北京北明伟业科技有限公司、鹏博士电信传媒集团股份有限公司

iiMedia Research(艾媒咨询)数据显示,2018年全球云计算市场规模达3058亿美元,同比增长17.52%,其中,公有云市场规模增长到1392亿美元,同比增长25.41%,预计2019年全球公有云市场规模将达到1710亿美元。相比全球市场,中国云计算市场规模仍较小,行业整体发展速度依然保持在较高水平,优刻得作为中国云服务商第二梯队企业,享受着行业发展快速增长带来的红利,其2018年营业收入高达118,743.32万元,同比增长41.39%,毛利46,878.79万元,同比增长53.08%。虽然优刻得已实现盈利,但营收过分依赖公有云业务的问题依然较为突出,在公有云市场竞争不断加剧的情况下,公司要对抗头部厂商的低价竞争策略,盈利不确定性增强。艾媒咨询分析师认为,优刻得较头部厂商存在一定差距,发展仍面临诸多挑战,但其第三方中立属性以及较强的定制化服务能力在垂直细分领域的竞争优势也不容忽视。

According to iiMedia Research, the global cloud computing market in 2018 reached US$305.8 billion, up 17.52% year-on-year. Among them, the size of the public cloud market grew to US$139.2 billion, up 25.41% year-on-year. It is estimated that the global public cloud market will reach US$171 billion in 2019. Compared with the global market, China's cloud computing market is still small, and the overall development speed of the industry remains at a relatively high level. As the second echelon enterprise of China's cloud service providers, UCloud enjoys the dividends brought by the rapid growth of the industry. Its business income in 2018 reached 118,743.32 million yuan, an increase of 41.39%, gross profit of 46,878.79 million yuan, an increase of 53.08%. Although UCloud has achieved profitability, the problem of excessive dependence on public cloud business is still prominent. With the increasing competition in the public cloud market, the company has to confront the low-price competition strategy of the head manufacturer, and the uncertainty of profitability has increased. iiMedia Consulting Analysts believe that there is a certain gap between the top manufacturers and the top manufacturers, and there are still many challenges in the development. However, the third-party neutrality and strong customized service capabilities can not be ignored in the field of vertical segmentation.

本报告研究涉及企业/品牌包括:PMI、雷诺烟草、AItriaGroup、英美烟草、帝国烟草、SMOK、IQOS、云南中烟、四川中烟宽窄、广东中烟、湖北中烟、湖南中烟、贵州中烟、山东中烟、爱卓依、RELX悦刻、Gippro龙舞、意博电子、Iv艾威、MOTI魔笛、益爽、蓝白电子烟、精盐科技、智胜致能、Laan山岚科技、艾维普思、五轮电子

iiMedia Research(艾媒咨询)数据显示,2017年,电子烟成为卷烟、烟丝、雪茄之后销售额第四的烟草品类,吸引PMI、雷诺烟草等巨头布局电子烟产业。在中国市场方面,iiMedia Research(艾媒咨询)数据显示,2017年中国烟草消费量占全球44%,而电子烟消费规模仅占全球的5%但消费规模已达40.1亿元,这一巨大的利润市场吸引了中国传统烟草企业、互联网企业、新媒体KOL等共同开拓电子烟市场。截至2019年3月,中国电子烟用户呈现年轻化、男性化趋势,他们更关注电子烟的口感(67.4%)、青睐充电型电子烟(54.4%)、偏好国产电子烟(59.6%)。但是,传统烟草的高额利税、市场监管逐渐趋严、网民对电子烟的整体负面认知可能在一定时期内阻碍电子烟的发展。

According to data from iiMedia Research, in 2017, e-cigarettes became the fourth-largest tobacco category after cigarettes, shredded tobacco and cigars, attracting giants such as PMI and Renault Tobacco to lay out the e-cigarette industry. In the Chinese market, iiMedia Research (Ai Media Consulting) data show that in 2017 China's tobacco consumption accounted for 44% of the world, while e-cigarette consumption only accounted for 5% of the world's consumption but the consumption scale has reached 4.01 billion yuan, a huge The profit market has attracted Chinese traditional tobacco companies, Internet companies, and new media KOL to jointly develop the e-cigarette market. As of March 2019, Chinese e-cigarette users showed a trend of younger and more masculine. They paid more attention to the taste of e-cigarettes (67.4%), favored charging e-cigarettes (54.4%), and preferred domestic e-cigarettes (59.6%). However, the high profits and taxes of traditional tobacco, market regulation gradually become stricter, and the overall negative perception of e-cigarettes by netizens may hinder the development of e-cigarettes in a certain period of time.


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