艾媒报告 | 2019全球跨境电商市场与发展趋势研究报告

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本报告研究涉及企业/品牌包括:eBay、MercadoLibre、亚马逊、全球速卖通、网易考拉、万科物流、小红书、唯品会、海囤全球、天猫国际、京东、苏宁、阿里巴巴、蜜芽、洋码头、达令、淘宝网、支付宝、微信支付、顺丰菜鸟网络

2018年,全球跨境电商行业迎来利好,iiMedia Research(艾媒咨询)数据显示,2018年全球B2C跨境电商交易规模达到6760亿元,同比去年增长27.5%,全球跨境网购普及率达51.2%。进博会及相关政策出台促进中国跨境电商发展,中国跨境电商交易规模达到9.1万亿元,用户规模超1亿。超五成用户每月购物一次,高频次海淘购物为跨境电商企业带来更多发展机遇。

Since 2018, the global cross-border e-commerce industry has continued to develop. According to iiMedia Research, the global B2C cross-border e-commerce transaction scale increased by 27.5% year-on-year in 2018. It is expected to exceed 800 billion US dollars in 2019. The penetration rate of online shopping has reached 51.2%, and the proportion of consumers who use cross-border e-commerce for online shopping accounts for 70% of online shoppers in the Middle East. Apparel, shoes and hats are the most popular category for consumers to purchase through cross-border e-commerce. Western Europe is largest e-commerce market in Europe, with the highest penetration rate among cross-border online shopping in the Macedonian region and Portugal in Europe. Cross-border e-commerce accounts for 25% of the Australian e-commerce market, and Australian online shoppers prefer cross-border purchases of products from American and the UK. In Latin America, the development of e-commerce in Brazil is relatively mature, and the e-commerce in Argentina is developing rapidly. In 2018, the CIIE and related policies promoted the development of cross-border e-commerce in China. The scale of cross-border e-commerce transactions in China reached 9.1 trillion yuan, and the scale of users exceeded 100 million. In 2018, 30.7% of cross-border e-commerce users buy foreign products online because of the good quality, which was 7.8% higher than the first half of 2018. Over 50% of users purchased once a month. iiMedia Research analysts believe that quality is increasingly valued by cross-border e-commerce users, users' demand for high-quality products is gradually increasing, and high-frequency overseas online shopping brings more development opportunities for cross-border e-commerce companies.

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本报告所涉之统计数据,主要由行业访谈、用户调研、市场调查、桌面研究等样本数据,结合专业人员分析及艾媒咨询大数据系统监测、艾媒相关数据分析模型科学计算获得。由于调研样本及计算模型的影响与限制,统计数据仅反映调研样本及模型计算的基本情况,未必能够完全反映市场客观情况。鉴于上述情形,本报告仅作为市场参考资料,艾媒咨询不因本报告(包括但不限于统计数据、模型计算、观点等)承担法律责任。

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