艾媒报告 |2019Q1中国情趣电商市场监测报告

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本报告研究涉及企业/品牌/案例:他趣、春水堂、桃花坞,网易春风,桔色,京东,天猫

中国情趣电商市场仍处于快速发展的阶段,有巨大的发展空间。iiMedia Research(艾媒咨询)数据显示2018年中国情趣电商市场规模达到306.6亿元,预计到2020年中国情趣电商市场规模将超过600亿元。艾媒咨询分析师认为,随着性观念的解放及互联网电商的蓬勃发展,情趣用品产业也迎来了新的“转机”,中国情趣用品产业以极快的速度大步前行。目前情趣用品种类与品牌不断丰富,从避孕为主的计生产品,发展到润滑剂、延时喷雾等保健用品,再到飞机杯、按摩棒等智能硬件。情趣电商企业积极拓展业务模式,企业盈利状况转向良好,部分上市企业2018年实现扭亏为盈。目前情趣电商品牌大众接受度仍有待提高,平台总体网络口碑较低。艾媒大数据舆情监控系统数据显示,情趣电商总体网络口碑指数仅为28.3。520网络热度指数排行显示,各类情趣用品中,避孕药、避孕套、充气娃娃的网络热度指数依次排名前三。

The Chinese adult product e-commerce market is still in a stage of rapid development and there is huge room for its development. As the data of iiMedia Research showed, the size of China's adult product e-commerce market reached 30.66 billion yuan in 2018. It is estimated that by 2020, the size of China's adult product e-commerce market will exceed 60 billion yuan. With the liberation of sexual attitudes and the booming development of adult product e-commerce, the sex toys industry has also ushered in a new ““transition““, and the Chinese sex toys industry has made great strides at an extremely fast pace. At present, the types and brands of sex toys are constantly enriched, developing from contraceptive-based family planning products to lubricants, time-lapse sprays and other health care products, to aircraft cups, massage sticks and other intelligent hardware. Adult product e-commerce companies actively expanded their business models, and their profitability turned well. Some listed companies turned losses into profits in 2018. At present, the popularity acceptance of adult product e-commerce brand is still to be improved, and the overall network reputation of the platform is low. As the data of iiMedia Research showed, the overall online word-of-mouth index of adult product e-commerce is only 28.3. 520 network heat index ranking shows that among all kinds of sex toys, the network heat index of contraceptives, condoms and inflatable dolls ranks in the top three.

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本报告所涉之统计数据,主要由行业访谈、用户调研、市场调查、桌面研究等样本数据,结合专业人员分析及艾媒咨询大数据系统监测、艾媒相关数据分析模型科学计算获得。由于调研样本及计算模型的影响与限制,统计数据仅反映调研样本及模型计算的基本情况,未必能够完全反映市场客观情况。鉴于上述情形,本报告仅作为市场参考资料,艾媒咨询不因本报告(包括但不限于统计数据、模型计算、观点等)承担法律责任。

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