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关于“三星”的报告

本报告研究涉及企业/品牌/案例:RELX悦刻,己享Gimme;其他提及企业/品牌:MOTI魔笛,FLOW福禄,UZO新雾种,云吞电子烟,鲸鱼轻烟

在消费者健康意识不断增强和新型烟草行业逐渐发展的背景下,中国电子烟行业的市场规模呈逐年扩大的趋势。2019年中国电子烟市场规模为78.6亿元,同比2018年增长了26.6%。iiMedia Research(艾媒咨询)数据显示,四成的受访用户没有形成电子烟的使用习惯,接近三成的电子烟用户仅是处于尝试的心态购买价位较低的电子烟,说明目前中国电子烟市场普及率仍然较低,尚未形成稳定的消费群体,行业存在一定的发展空间。然而,随着国家线上监管禁令的出台,电子烟的线上销售渠道受阻,商家为拓展市场纷纷转向线下布局,并形成了多样化的线下布局模式。由于国家相关政策走势并不清晰,同时面临着来自国营企业的竞争压力,未来中国电子烟行业前景并不明朗,但未来通过产品出口开辟国际市场对于企业而言有望成为良好的发展机遇。

Under the background of consumers’ increasing health awareness and the development of harm reducing tobacco industry, the scale of China's e-cigarette users is expanding year by year. In 2019, the market size was 78.6 billion yuan, an increase of 26.6% compared with 2018. As the data of iiMedia Research showed, 40% of the respondents did not form the habit of using e-cigarettes, and nearly 30% of the e-cigarette users were only in an attitude of trying to buy e-cigarettes at a low price, indicating that the penetration rate of China's e-cigarette market is still low and a stable consumer group has not been formed yet . Therefore, there is a certain development space in the industry. However, with the online regulatory ban, the online sales channels of e-cigarettes have been blocked. In order to expand the market, businesses have to turn to offline layout. Due to the unclear trend of relevant national policies and the competitive pressure from state-owned enterprises, the prospect of China's e-cigarette industry is not clear in the future, but it is expected to become a good development opportunity for enterprises to open up the international market through product export in the future.

本报告研究涉及企业/品牌/案例:隆力奇,巨石集团,浪潮公司

iiMedia Research(艾媒咨询)数据显示,疫情期间智能制造行业网络热度维持较高水平,展现出强大的成长潜力。智能制造借助无人化、智能化的技术支持和产品体系,助力我国口罩日产破亿;机器人不仅能协助医护人员缓解医院人手压力,也可以在帮助企业复工复产的同时保证生产安全与效率;工业云在协助涉疫物资供需匹配、云办公、搭建疫情防控系统等方面也有出色的表现。艾媒数据显示,疫情期间“智能制造”网络口碑值达78.5,而智能制造行业防疫表现树立公众信心,超五成网民表示对行业前景态度有所改善。智能制造在疫情期间展现出的强大生命力,将加速“中国制造”向“中国智造”的发展。

As the data of iiMedia Research showed, during the epidemic, the network enthusiasm of the intelligent manufacturing industry maintained a high level, showing strong growth potential. Intelligent manufacturing uses unmanned, intelligent technical support and product systems to help China ’s daily output of masks reach 100 million yuan; robots can not only help medical staff to relieve the pressure on hospital staff, but also help enterprises resume work and resume production while ensuring production safety and efficiency; The Industrial Cloud also has outstanding performance in assisting the supply and demand matching of epidemic-related materials, cloud office, and building an epidemic prevention and control system. According to Ai Media data, the network reputation of "smart manufacturing" during the epidemic period reached 78.5, and the performance of the intelligent manufacturing epidemic has established public confidence. Over 50% of netizens said that they have improved their attitudes to the industry's prospects. The strong vitality exhibited by intelligent manufacturing during the epidemic will accelerate the development of "Made in China" towards "Chinese Intelligent Manufacturing".

本报告研究涉及企业/品牌/案例:小米,科沃斯,网易有道,乐心,蔚来,任e行;其他提及企业/品牌:华为,OPPO,vivo,魅族,中兴,联想,苹果,海信,创维,长虹,TCL,海尔,飞利浦,三星,酷开,康佳

iiMedia Research(艾媒咨询)数据显示,中国智能硬件市场规模大,增长迅速,2020年市场规模预计达到10767.0亿元。随着居民人均收入和人均支出的提高、消费主力人群的变化,对智能产品的消费需求日益增加。智能家居,消费电子及智能交通等细分领域都得到了较快发展,iiMedia Research(艾媒咨询)数据显示,中国智能家居2020年市场规模预计达到1820亿元,中国可穿戴设备出货量2020年预计突破1亿件,2035年全球智能汽车规模预计将达到1180万辆。目前,消费电子领域成长型产业整体渗透率不高,潜在用户规模大,发展前景广阔,将成为智能硬件行业新的增长点。

As the data of iiMedia Research showed, the scale of intelligent hardware market in China is large and growing rapidly,which is expected to reach 1.0767 trillion yuan in 2020. With the increase in pre capital income and expenditure of residents, the changes in the main consumer groups, consumer have more demand for intelligent product. Intelligent home equipment, consumer electronics and intelligent transportation have achieved rapid development. As the data of iiMedia Research shows that, the scale of intelligent home equipment market in China is expected to reach 182 billion yuan in 2020,the shipment of wearable device will exceed 100 million in 2020,the scale of global intelligent vehicle is expected to reach 11.8 million in 2035. At present, the overall penetration rate of growth industries in the field of consumer electronics is not high, the scale of potential users is large, and the development prospect is broad, which will become a new growth point for the intelligent hardware industry of China.

iiMedia Research(艾媒咨询)数据显示,预计到2020年,中国TWS无线耳机销量将超三千万件,虽然受疫情影响,2020年市场销售规模增长将全面降速,但基于整体市场初步的发展阶段,销售量仍将维持正向增长,市场前景普遍受看好。同时,包括智能终端无孔化趋势、蓝牙技术、芯片技术的不断提升,也将进一步加快TWS无线耳机的产品普及。另外,根据iiMedia Research(艾媒咨询)数据显示,41.8%的受访受访者能够接受500元以下的TWS无线耳机价格, TWS无线耳机中低端市场仍有较大用户群可挖掘。

According to the data of iiMedia Research, it is estimated that by 2020, the sales volume of TWS wireless earphones in China will exceed 30 million. Although affected by the epidemic situation, the growth of the market sales scale in 2020 will be slowed down in an all-round way, based on the preliminary development stage of the overall market, the sales volume will maintain a positive growth and the market prospect will be generally optimistic. At the same time, it will further accelerate the popularization of TWS wireless earphone products, including the trend of smart terminal non porous, the continuous improvement of Bluetooth technology and chip technology. In addition, according to the data of iiMedia Research, 41.8% of the respondents can accept the price of TWS wireless earphone below 500 yuan. There is still a large user group in the middle and low-end market of TWS wireless earphone.

本报告研究涉及企业/品牌/案例:华为,电信,国脉科技,杰赛科技,恒泰实达,吉大通信,通宇通讯,京信通信,摩比发展(港股),东山精密,盛路通信,飞荣达,摩比发展(港股),东山精密,盛路通信,飞荣达,光迅科技,中际旭创,新易盛,天孚通信,剑桥科技,中兴通讯,诺基亚(美股),爱立信(美股),海格通信,宜通世纪,中富通,超讯通信,中通国脉,吉大通信,纵横通信

全球主要经济体加速推进5G商用落地,目前中国5G产业已形成规划、建设、运营和应用四大产业链环节,产业发展前景广阔,预计2025年中国5G连接数将达4.28亿个,带动直接经济产出达3.3万亿元。iiMedia Research(艾媒咨询)监测发现,2018年中国5G产业链各个环节相关企业营收均超亿元,发展态势良好。调查显示,有73.0%的网民看好5G技术未来发展,智能制造、车辆网、无线医疗是网民关注热点领域。而资本市场也积极关注5G产业生态圈,随着5G融入多项技术的程度加深,未来5G在传统行业的创新应用将成为重要的经济增长点,智慧出行、智慧医疗等下游应用率先成投资热点。

Major global economies have accelerated the promotion of 5G commercial landing. At present, China's 5G industry has formed four major industrial chains: planning, construction, operation and application. The industry has broad prospects for development. It is estimated that the number of 5G links in China will reach 428 million in 2025, and the direct economic output will reach 3.3 trillion yuan. IiMedia Research (Ai Media Consulting) monitoring found that in 2018, China's 5G industry chain in all aspects of the relevant enterprises revenue exceeded 100 million yuan, the development trend is good. According to the survey, 73.0% of the netizens are optimistic about the future development of 5G technology. Intelligent manufacturing, vehicle network and wireless medical treatment are the hotspots of netizens'attention. The capital market also pays close attention to the 5G industrial ecosphere. With the deepening integration of 5G into many technologies, the innovative application of 5G in traditional industries will become an important economic growth point in the future, and downstream applications such as smart travel and smart medical treatment will be the first investment hotspot.

本报告研究涉及企业/品牌/案例:华为,电信,国脉科技,杰赛科技,恒泰实达,吉大通信,通宇通讯,京信通信,摩比发展(港股),东山精密,盛路通信,飞荣达,摩比发展(港股),东山精密,盛路通信,飞荣达,光迅科技,中际旭创,新易盛,天孚通信,剑桥科技,中兴通讯,诺基亚(美股),爱立信(美股),海格通信,宜通世纪,中富通,超讯通信,中通国脉,吉大通信,纵横通信

全球主要经济体加速推进5G商用落地,目前中国5G产业已形成规划、建设、运营和应用四大产业链环节,产业发展前景广阔,预计2025年中国5G连接数将达4.28亿个,带动直接经济产出达3.3万亿元。iiMedia Research(艾媒咨询)监测发现,2018年中国5G产业链各个环节相关企业营收均超亿元,发展态势良好。调查显示,有73.0%的网民看好5G技术未来发展,智能制造、车辆网、无线医疗是网民关注热点领域。而资本市场也积极关注5G产业生态圈,随着5G融入多项技术的程度加深,未来5G在传统行业的创新应用将成为重要的经济增长点,智慧出行、智慧医疗等下游应用率先成投资热点。

Major global economies have accelerated the promotion of 5G commercial landing. At present, China's 5G industry has formed four major industrial chains: planning, construction, operation and application. The industry has broad prospects for development. It is estimated that the number of 5G links in China will reach 428 million in 2025, and the direct economic output will reach 3.3 trillion yuan. IiMedia Research (Ai Media Consulting) monitoring found that in 2018, China's 5G industry chain in all aspects of the relevant enterprises revenue exceeded 100 million yuan, the development trend is good. According to the survey, 73.0% of the netizens are optimistic about the future development of 5G technology. Intelligent manufacturing, vehicle network and wireless medical treatment are the hotspots of netizens'attention. The capital market also pays close attention to the 5G industrial ecosphere. With the deepening integration of 5G into many technologies, the innovative application of 5G in traditional industries will become an important economic growth point in the future, and downstream applications such as smart travel and smart medical treatment will be the first investment hotspot.

本报告研究涉及企业/品牌/案例:华为,谷歌,小米,vivo,oppo,三星

2019年5月21日,华为宣布其自主研发的操作系统“华为鸿蒙”最快2019年秋季面市,随即引发社会广泛关注。数据显示,在全球智能手机市场萎缩的大背景下,华为市场份额在2019第一季度跃升至全球智能手机市场份额第二位。此次研发操作系统或与中美贸易战直接相关。美方对多家中国科技企业实施制裁使得中国科技企业加快技术自立步伐。对于华为自研鸿蒙操作系统的态度,近九成中国企业认为自研操作系统是必要的,超九成网民和企业支持华为开发自身的操作系统。艾媒咨询分析师认为,自研系统开发的关键在于解决生态建设问题。在贸易战背景下,加强核心技术研发具有必要性。在5G技术趋于成熟之时推出新的操作系统,对于华为而言也是发展良机。

On May 21, 2019, Huawei announced that its independently-developed operating system ““Huawei Hongmeng““ would be available in the fall of 2019 at the earliest, which immediately attracted wide attention from the public. in the context of the shrinking global smartphone market, Huawei's market share jumped to the second place in the global smartphone market in the first quarter of 2019. The development of the operating system may be directly related to the trade war between China and the United States. US sanctions on a number of Chinese technology companies have accelerated the pace of their technological self-reliance. As for Huawei's self-developed Hongmeng operating system, nearly 90% of Chinese enterprises believe that self-developed operating system is necessary, and more than 90% of Internet users and enterprises support Huawei to develop its own operating system. Analysts in iiMedia believe that the key to the development of self-research system is to solve the problem of ecological construction. Against the background of trade war, it is necessary to strengthen the research and development of core technologies. Launching a new operating system at a time when 5G technology is maturing is also a good development opportunity for Huawei.

本报告研究涉及企业/品牌/案例:视觉中国,人民网,新华社,微博,阿里巴巴,京东,人民日报,工人日报,半月谈,美团点评,斗鱼,知乎,特斯拉,比亚迪,蔚来汽车,小鹏汽车,三星,瑞幸咖啡,ofo,巨人网络,派生集团,小黄狗

艾媒商情舆情数据监测系统(yq.iimedia.cn)监测发现,2019年4月中国掀起了一股“维权”讨论之风,其中,视觉中国黑洞版权事件、西安女车主维权事件以及“996工作制”成为热议话题前三名。此外,互联网企业动态也备受网民关注:京东被列为“明尼苏达案”被告使京东企业形象下降;在2018年多家互联网企业开始裁员后,今年美团启动首次大规模裁员;上海特斯拉自燃起火引发网民对电动汽车的安全顾虑;三星推迟折叠屏手机上市或难解公司困境;瑞幸咖啡抵押资产做债务担保或对其后市投资造成影响;又一网贷平台团贷网爆雷事件、蔚来汽车在美遭集体诉讼事件引起广泛讨论......

Imedia public opinion monitoring system (yq.iimedia.cn) found that in April 2019, there was a wind of ““rights protection““ discussion in China, among which the black hole copyright event in visual China, the rights protection event for female car owners in xi 'an and the ““996 work system““ became the top three hot topics. In addition, the situation of Internet enterprises also attracts the attention of netizens. Jingdong named as a defendant in the ““Minnesota case““ had tarnished the company's image.Meituan launched its first large-scale job cuts this year after a number of Internet companies started to cut staff in 2018. Shanghai tesla's spontaneous fire raises safety concerns about electric cars among netizens; Samsung that delayed the launch of fold-screen phones may be hard to solve the company's problems;The fact that Luckin coffee collateral assets to do debt guarantee will have an impact on its subsequent investment; There is a wide discussion about the events that another network lending platform named Tuandai net collapsed and Nextev suffered a class action lawsuit in the United States ...

相关企业:三星、苹果、华为、OPPO、vivo、小米、联想、微软、惠普、宏碁、华硕、戴尔、小天才、佳明、奇虎360、华米、荣耀、中关村在线、京东、小米商城、乐心

利好政策、技术进步和市场需求驱动下,全球3C产品行业高速发展,2018年全球主要3C产品出货量达39.3亿台;同时,中国电商交易额逐年增长,3C产品线上渠道销售占比不断扩大。随着国民生活水平的不断提高以及对产品性能的追求,中国3C产品消费持续升级。2018年中国平板电脑市场中,中国企业华为和联想占总市场33.3%的市场份额。2018年,国内手机市场总体出货量4.1亿部,国产品牌手机出货量3.7亿部,占同期手机出货量的89.5%。智能可穿戴设备整体市场规模呈增长态势,销售额逐年上升。iiMedia Research(艾媒咨询)数据显示,3C产品电商平台中苏宁易购的网络口碑最佳,3C产品电商平台中男性占比较大。随着大数据和5G技术的发展成熟和应用,带动3C产品进入发展快车道,艾媒咨询分析师认为,大数据将成为电商发展的核心竞争力,3C产品厂商应积极布局5G新风口,迎接3C产品带来新的市场机遇。

Driven by favorable policies, technological advancement and market demand, the global 3C product industry is developing at a high speed. In 2018, the global 3C product shipments reached 3.93 billion units. At the same time, the volume of China's e-commerce transactions has increased year by year, and the proportion of online sales of 3C products has increased. With the continuous improvement of the living standards of the people and the pursuit of product performance, the consumption of 3C products in China continues to escalate. In the Chinese tablet market in 2018, Chinese companies Huawei and Lenovo accounted for 33.3% of the total market share. In 2018, the domestic mobile phone market totaled 410 million units, and domestic brand mobile phone shipments reached 370 million units, accounting for 89.5% of the same period of mobile phone shipments. The overall market size of smart wearable devices is growing, and sales are increasing year by year. iiMedia Research data shows that the 3C product e-commerce platform in Suning Online Market's network reputation is the best, 3C products e-commerce platform males account for a larger proportion. With the development and application of big data and 5G technology, driving 3C products into the fast lane of development, iiMedia Research’s analysts believe that big data will become the core competitiveness of e-commerce development, and 3C product manufacturers should actively deploy 5G new outlets. Meeting 3C products brings new market opportunities.

本报告研究涉及企业/品牌包括:三星、苹果、华为、小米、OPPO、中国电信、中国移动、中国联通、中兴、阿里巴巴集团、腾讯、vivo、荣耀、魅族、酷派、360手机、安卓系统、iOS系统、手机管家、商汤、科大讯飞、泰迪熊移动、索尼、夏普、金立、中兴、联想、锤子

随着中国智能手机市场用户红利接近尾声,市场趋于饱和,中国智能手机品牌逐渐将竞争的主战场向海外转移,纷纷走上“出海”战略,而东南亚的巨大潜力使得其成为各个智能手机品牌的主要发力点。iiMedia Research(艾媒咨询)数据显示,2018年小米市场份额荣登印度榜首,在印尼市场,小米、vivo份额大幅增长,OPPO在泰国市场强势扩张。未来,东南亚市场各个智能手机品牌竞争将进一步加剧,品牌高调、渠道下沉将成为主要竞争手段。除此之外,智能手机品牌在重点投入4G的同时将积极应对5G变革。

As the user bonus of Chinese smart phone market comes to an end and the market tends to be saturated, Chinese smart phone brands gradually shift the main battlefield of competition to overseas and embark on the strategy of “going to sea“ one after another. The huge potential of southeast Asia makes it the main starting point for all smart phone brands. According to data from iiMedia Research, xiaomi topped the list in India in market share in 2018. In Indonesia, xiaomi and vivo saw their market share increase significantly, while OPPO expanded strongly in Thailand. In the future, the competition among various smart phone brands in the southeast Asian market will be further intensified, and high-profile brands and sinking channels will become the main means of competition. In addition, smart phone brands will actively respond to 5G revolution while focusing on 4G investment.

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