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关于“中国联通”的报告

本报告研究涉及企业/品牌/案例:中国电信、中国移动、中国联通、AT&T、France Telecom、OFTA、SoftBank

中国携号转网部署工作逐步推进,将会给三大运营商带来巨大的挑战。目前,用户对中国电信和中国移动的资费问题最为不满,对中国联通的网络信号及通话质量最不满意。iiMedia Research(艾媒咨询)调查显示,有50.8%的用户有强烈的意愿办理携号转网,其中学生和白领两类人群对携号转网认知程度和体验意愿较高,或将成为最主要的携号转网潜在用户群体。艾媒咨询分析师认为,携号转网政策的落地实施将对三大运营商造成局部洗牌,运营商应在自身优势的基础上优化用户服务。

The gradual promotion of China's Mobile Number Portability will bring huge challenges to the three major telecommunications carriers. At present, users are most dissatisfied with China Telecom and China Mobile's tariff issues, and are most dissatisfied with China Unicom's network signal and call quality. According to the iiMedia Research survey, 50.8% of users have a strong willingness to carry out the transfer of the number. Among them, students and white-collar workers have higher awareness and willingness to experience the number of users, whose will be the potential user groups during mobile number portability. iiMedia Research analysts believe that the implementation of the Mobile Number Portability policy will cause partial reshuffle of the three major telecommunications carriers, and they should optimize user services based on their own advantages.

相关企业:三星、苹果、华为、OPPO、vivo、小米、联想、微软、惠普、宏碁、华硕、戴尔、小天才、佳明、奇虎360、华米、荣耀、中关村在线、京东、小米商城、乐心

利好政策、技术进步和市场需求驱动下,全球3C产品行业高速发展,2018年全球主要3C产品出货量达39.3亿台;同时,中国电商交易额逐年增长,3C产品线上渠道销售占比不断扩大。随着国民生活水平的不断提高以及对产品性能的追求,中国3C产品消费持续升级。2018年中国平板电脑市场中,中国企业华为和联想占总市场33.3%的市场份额。2018年,国内手机市场总体出货量4.1亿部,国产品牌手机出货量3.7亿部,占同期手机出货量的89.5%。智能可穿戴设备整体市场规模呈增长态势,销售额逐年上升。iiMedia Research(艾媒咨询)数据显示,3C产品电商平台中苏宁易购的网络口碑最佳,3C产品电商平台中男性占比较大。随着大数据和5G技术的发展成熟和应用,带动3C产品进入发展快车道,艾媒咨询分析师认为,大数据将成为电商发展的核心竞争力,3C产品厂商应积极布局5G新风口,迎接3C产品带来新的市场机遇。

Driven by favorable policies, technological advancement and market demand, the global 3C product industry is developing at a high speed. In 2018, the global 3C product shipments reached 3.93 billion units. At the same time, the volume of China's e-commerce transactions has increased year by year, and the proportion of online sales of 3C products has increased. With the continuous improvement of the living standards of the people and the pursuit of product performance, the consumption of 3C products in China continues to escalate. In the Chinese tablet market in 2018, Chinese companies Huawei and Lenovo accounted for 33.3% of the total market share. In 2018, the domestic mobile phone market totaled 410 million units, and domestic brand mobile phone shipments reached 370 million units, accounting for 89.5% of the same period of mobile phone shipments. The overall market size of smart wearable devices is growing, and sales are increasing year by year. iiMedia Research data shows that the 3C product e-commerce platform in Suning Online Market's network reputation is the best, 3C products e-commerce platform males account for a larger proportion. With the development and application of big data and 5G technology, driving 3C products into the fast lane of development, iiMedia Research’s analysts believe that big data will become the core competitiveness of e-commerce development, and 3C product manufacturers should actively deploy 5G new outlets. Meeting 3C products brings new market opportunities.

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