China's interactive drama industry is currently in the early stage of exploration and development, with low industrial scale and user awareness. According to iiMedia Research, only 37.9% of the netizens surveyed said they knew about the interactive drama, and more than 40% of the netizens were more interested in the multiple endings and interactive plot experience of the interactive drama; 40.8% of the netizens surveyed had more active willingness to watch in the future. iiMedia consulting analysts believe that the emergence of interactive drama brings technological and content innovation to the video industry. It can not only meet the diverse and personalized viewing needs of the audience, but also promote the upgrading of traditional film and television drama industry, and drive the two-way growth of the demand side and the supply side. In the future, driven by the increase of industrial investment, the continuous maturity of 5G technology and the gradual improvement of industrial standards, the number of interactive dramas will increase rapidly, and the user scale will increase accordingly. It is estimated that the user scale of interactive dramas will exceed 100 million in 2020.