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关于“人民日报”的报告

本报告涉及企业/品牌包括:百度新闻、腾讯新闻、搜狐新闻、新浪新闻、一点资讯、天天快报、网易新闻、今日头条、人民日报、新华社、央视新闻、趣头条、凤凰新闻、ZAKER、UC头条、东方头条、Flipboard 红板报、澎湃新闻、天天头条

随着移动互联网渗透率不断提升,手机新闻客户端逐渐成为中国居民获取资讯的主要途径。iiMedia Research(艾媒咨询)数据显示,预计2019年中国手机新闻客户端用户规模达6.93亿,市场潜力巨大。在新闻客户端平台方面,2019Q1中国手机新闻客户端市场格局保持稳定,腾讯新闻、今日头条月活用户数量均超2亿,以绝对领先优势位居行业前列。在客户端用户方面,新闻客户端用户中男性普遍占六成,高收入群体偏爱传统媒体类新闻客户端。在网络监管严格化的背景下,新闻客户端将回归真实本质,开启品质提升。同时,下沉市场开始觉醒,新闻资讯平台将以更贴近大众生活的新闻来获取三、四线城市用户,行业竞争加剧。

With the increasing penetration of Internet, mobile news App has gradually become the main source of information for Chinese. According to iiMedia Research, the scale of mobile news App users in China is expected to reach 693 million in 2019, which indicates huge market potential. In terms of news App, in 2019Q1, the pattern of China's mobile phone news App market remained stable. The monthly active users of Tencent news and Toutiao news both exceeded 200 million, which is at the leading position of the industry. In terms of users, male accounts for 60% of the news App users, whereas high-income groups prefer traditional media news App. Under the background of strict network supervision, news App will stick to truth and start quality improvement. At the same time, the sinking market began to wake up, news App will to present news that is more close to the public life to obtain users in third and fourth tier cities, leading to the intensification of industry competition.

本报告研究涉及企业/品牌/案例:欧瑞博,深网视界,哔哩哔哩公司,人民日报,央广网,央视网,中央网信办,工信部,公安部,市场监管总局
近年来,移动互联网应用程序(APP)得到广泛应用,在促进经济社会发展、服务民生等方面发挥了重要作用。同时,APP强制授权、过度索权、超范围收集个人信息等现象也大量存在,违法违规使用个人信息的问题十分突出,成为全社会普遍担忧的问题。中国个人信息泄露事件屡屡见诸报道,由于APP过度收集用户个人信息,大范围个人信息泄露引发了一系列违法犯罪行为。不法分子通过各种途径收集被泄露出去的个人信息,经过筛选分析用户特征,从事恶意注册账号、电信诈骗甚至绑架勒索等精准犯罪活动,严重威胁用户的生命财产安全。
In recent years, mobile Internet applications (APPs) have been widely used and played an important role in promoting economic and social development and serving people's livelihood. At the same time, the phenomenon of compulsory authorization of APPs, excessive claims, and collection of personal information beyond the scope also exists in large numbers. The problem of using personal information in violation of laws and regulations is very prominent and has become a widespread concern in society. China's personal information leakage incidents have been repeatedly reported. Due to the excessive collection of users' personal information by APPs, a wide range of personal information leakage has triggered a series of illegal and criminal acts. The criminals collected the leaked personal information through various channels, screened and analyzed user characteristics, engaged in malicious criminal account registration, telecommunications fraud, and even kidnapping and extortion, which seriously threatened the lives and property of users.

本报告研究涉及企业/品牌/案例:水滴筹,医院,移动应用,互联网,舆情,梨视频,人民日报,央视新闻,央广网

11月30日,一则名为“卧底实拍医院扫楼式筹款,审核漏洞多”的媒体暗访报道,将水滴筹再次推上风口浪尖。视频中一名自称是筹款顾问的人正在培训兼职人员,被培训者随后将以志愿者的身份在医院里“扫楼”,成功拉到5单以上,就能获得80元/单的绩效奖励。在这组针对多个地区水滴筹线下团队的调查暗访中,还提及打着“志愿者”或众筹顾问名号的地推人员,每单最高提成可以拿到150元,月入过万,末位淘汰。
On November 30, a media interview entitled “Undercover Shooting Hospital Fund-raising Fundraising, Examining Lots of Vulnerabilities“ conducted an unannounced visit to the media, which once again pushed water droplets to the forefront. In the video, a person who claims to be a fundraising consultant is training part-time staff. The trainee will then “sweep the building” in the hospital as a volunteer. If he successfully pulls more than 5 orders, he will get a performance of 80 yuan / order. reward. In this group of investigations and unannounced visits to the offline team in multiple regions, it was mentioned that the ground pushers under the name of “volunteer“ or crowdfunding consultants can get a maximum commission of 150 yuan per month. Ten thousand, the last place eliminated.

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