艾媒咨询 | 2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告

目前，迷你仓概念已逐渐被国人接受，在用户多场景使用需求的推动下，迷你仓行业发展的成熟度、整体规模、智能化与市场渗透率等方面都实现了质的提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告》数据显示，2023年中国迷你仓行业市场规模为19.0亿元，同比增长15%，呈逐年递增趋势。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放，预计2028年市场规模有望增至34.0亿元。
At present, the concept of mini warehouse has been gradually accepted by the people, driven by the needs of users in multiple scenarios, the maturity, overall scale, intelligence and market penetration of the mini warehouse industry have achieved qualitative improvement.According to the latest "2023-2024 China Mini Warehouse Industry Development Status and Benchmarking Enterprise Case Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's mini warehouse industry in 2023 is 1.90 billion yuan, an increase of 15% year-on-year. It shows an increasing trend year by year. In the future, with the gradual solution of the two major difficulties in the demand and concept of the mini warehouse industry, the dividend of China's mini warehouse industry will be gradually released, and the market size is expected to increase to 3.40 billion yuan in 2028.

艾媒咨询｜2024年中国迷你仓行业发展与消费洞察分析报告

目前，迷你仓概念已逐渐被国人接受，在用户多场景使用需求的推动下，迷你仓行业发展的成熟度、整体规模、智能化与市场渗透率等方面都实现了质的提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国迷你仓行业发展与消费洞察分析报告》数据显示，2023年中国迷你仓行业市场规模为19.0亿元，同比增长15%，呈逐年递增趋势。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放，预计2028年市场规模有望增至34.0亿元。
At present, the concept of mini warehouse has been gradually accepted by the people, driven by the needs of users in multiple scenarios, the maturity, overall scale, intelligence and market penetration of the mini warehouse industry have achieved qualitative improvement.According to the latest "2024 China Mini Warehouse Industry Development and consumption insight Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's mini warehouse industry in 2023 is 1.90 billion yuan, an increase of 15% year-on-year. It shows an increasing trend year by year. In the future, with the gradual solution of the two major difficulties in the demand and concept of the mini warehouse industry, the dividend of China's mini warehouse industry will be gradually released, and the market size is expected to increase to 3.40 billion yuan in 2028.

艾媒咨询 | 2025年中国个人网盘市场发展状况及用户行为调查数据

在数字化浪潮推动下，中国个人网盘市场发展态势与用户行为特征备受关注。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国个人网盘市场发展状况及用户行为调查数据》数据显示，2024年中国互联网普及率为78.6%。2024年中国互联网上网人数为110800万人。未来随着科技的不断进步和互联网不断普及，中国互联网上网人数和互联网普及率会进一步上升。在2025年中国个人网盘用户网盘使用情况中，85.05%的个人网盘用户表示正在使用网盘服务，显示出网盘在中国的普及率非常高。这显现出中国个人网盘市场的庞大用户基群。在2025年中国个人网盘用户使用网盘频率中，中度使用网盘的用户占比最高，达到50.12%，说明大多数用户每周使用网盘3次左右。这表明大部分网盘用户对网盘的使用频率较高，需求较为频繁。艾媒咨询分析师认为，未来，市场有望在技术创新与需求升级驱动下持续发展，企业需精准把握趋势，提升服务与竞争力。
Driven by the digital wave, the development trend and user behavior characteristics of the personal cloud storage market in China have attracted much attention. According to the latest "iiMedia Report | Survey data on the development status and user behavior of China's personal cloud storage market in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the Internet penetration rate in China will be 78.6% in 2024. In 2024, the number of Internet users in China was 11,08 million. In the future, with the continuous advancement of technology and the increasing popularization of the Internet, the number of Internet users and the Internet penetration rate in China will further increase. In the 2025 China Personal cloud storage user cloud storage usage situation, 85.05% of personal cloud storage users indicated that they were currently using cloud storage services, demonstrating a very high penetration rate of cloud storage in China. This reveals the huge user base of the personal cloud storage market in China. Among the frequency of cloud storage usage by individual cloud storage users in China in 2025, the proportion of users who use cloud storage moderately is the highest, reaching 50.12%, indicating that the majority of users use cloud storage about three times a week. This indicates that the majority of cloud storage users have a relatively high usage frequency and frequent demands for cloud storage. Analysts from iiMedia Research believe that in the future, the market is expected to continue to develop driven by technological innovation and upgrading demands. Enterprises need to accurately grasp the trends and enhance their services and competitiveness.

艾媒咨询｜2023年中国预制菜产业发展蓝皮书

2024年3月15日，第二届中国国际（佛山）预制菜产业大会在广东佛山顺德开幕。来自全球10多个国家（地区）的客商，超千家预制菜全产业链企业及采购商参会。本次大会由广东省农业农村厅、佛山市人民政府主办，广东省农业对外经济与农民合作促进中心、佛山市农业农村局、佛山市顺德区人民政府承办。大会围绕“先进生产力”“创新”等关键词，聚焦预制菜产业的发展成果，总结发展思路，探讨发展方向，描绘预制菜产业发展蓝图。
活动现场，《2023年中国预制菜产业发展蓝皮书》（以下简称“《蓝皮书》”）正式发布。《蓝皮书》由第二届中国国际（佛山）预制菜产业大会组委会指导、艾媒咨询和南方农村报共同编写。
《蓝皮书》内容翔实、脉络清晰、数据丰富，共分七大部分，采用市场调查、深度访谈、桌面研究、大数据分析等方法，系统性阐释了中国预制菜行业发展背景、核心数据及模式分析、行业指数解读及省份案例、产业园区分析、企业发展状况研究、细分市场消费趋势研究和产业未来发展趋势。《蓝皮书》准确及时地反映了全国预制菜产业的发展态势，构筑了多维、立体、全面的产业发展图景。
2023年中央一号文件对乡村产业高质量发展作出具体部署，首次提出“提升净菜、中央厨房等产业标准化和规范化水平”“培育发展预制菜产业”。预制菜产业的高质量发展对于促进农村一二三产业融合发展、助力乡村振兴、推动餐饮零售化具有重要意义。数据显示，2023年中国预制菜产值超5000亿元，同比增长23.1%，预计2026年中国预制菜市场规模将突破万亿元。
《蓝皮书》对中国预制菜产业链上游、中游和下游的产业发展概况、企业案例分析、商业运行模式与创新发展趋势进行详细分析，通过对全国31个省（自治区、直辖市）的预制菜产业传播声量、企业数量和规模、产业园区建设、重点企业平台销量、政策扶持力度、高水平产业交流，并结合分析师团队评价等指标进行分析核算生成了《2023年年度中国各省预制菜产业发展水平排行榜》。其中，广东省作为预制菜的“策源地”，在政策、经济等多方面具备发展优势，2023年依然占据排行榜第一位。《蓝皮书》还选取了排行榜中发展水平较高的五个省份进行客观分析与评价。
报告全文内容共计375页、207126字、251个图表。

艾媒咨询 | 2025年中国共享充电宝市场消费行为调查数据

随着共享充电宝服务网络的持续优化，其应用场景不断延伸拓展，逐步形成以商圈、交通枢纽、景区为代表的城市生活场景，以餐饮娱乐、商超购物为主的消费场景，以及以医院、政务中心为核心的公共服务场景三大应用矩阵。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国共享充电宝市场消费行为调查数据》数据显示，2025年中国消费者使用共享充电宝呈现高频偶发特征，59.61%用户选择偶尔使用，而32.36%用户形成几乎每天使用的稳定需求。在消费场景分布中，48.23%用户集中于外出时自带充电宝电量耗尽的应急场景，显示刚性需求特性。收费体系方面，63.80%用户最近一次使用支付3-4元/小时的费用，61.01%消费者认为当前价格尚可接受。艾媒咨询分析师认为，运营商需构建安全-体验-定价三角平衡体系，通过加密技术强化数据保护，依托动态定价模型优化成本结构，同时加大设备运维投入降低故障率，方能在需求增长与用户信任间实现可持续发展。With the continuous optimization of the shared charging bank service network, its application scenarios continue to extend and expand, and gradually form three application matrices: urban life scenes represented by business districts, transportation hubs and scenic spots, consumption scenes dominated by catering and entertainment and shopping malls, and public service scenes with hospitals and government affairs centers as the core. According to the latest "Consumer behavior survey data of China's shared charging treasure market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the use of shared charging treasure by Chinese consumers in 2025 presents a high-frequency and occasional feature. 59.61% of users chose occasional use, while 32.36% of users formed a stable demand for almost daily use. In the distribution of consumption scenarios, 48.23% of users concentrated on the emergency scenario of running out of power with their own charging bank when going out showing the rigid demand characteristics. In terms of the charging system, 63.80% of users pay 3-4 yuan/hour for the latest use, and 61.01% of consumers think that the current price is acceptable. iiMedia Research analysts believe that operators need to build a security-experience-pricing triangular balance system, strengthen data protection through encryption technology, optimize cost structure relying on dynamic pricing models, and increase equipment operation and maintenance investment to reduce the failure rate, in order to achieve sustainable development between demand growth and user trust.

艾媒咨询 | 2025年中国移动储能市场消费行为调查数据

移动储能市场正随着新能源技术的发展和户外活动需求的增长而迅速扩张，其核心特点是便携性、高效能和多功能性，广泛应用于户外旅行、应急供电、家庭备用电源等场景。消费者对清洁能源和可持续生活方式的追求推动了移动储能产品的普及，同时技术进步也带来了更高的能量密度和更长的使用寿命。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国移动储能市场消费行为调查数据》数据显示，KOL网红/明星带货直播间以40.23%的占比位居首位，凸显了社交媒体和KOL在消费者购买决策中的强大影响力，进一步印证了内容营销和信任经济在移动储能产品销售中的关键作用。在应用场景方面，市政及园林景观观赏便民服务用电以39.36%的占比成为最受认可的场景，反映了移动储能在提升公共服务和城市景观中的重要作用；与此同时，矿山等偏远地区应急用电同样以39.36%的占比并列第一，突显了移动储能在应急场景下的不可替代性，进一步彰显了其作为可靠能源解决方案的市场价值。艾媒咨询分析师认为，未来，随着电池技术的突破和智能化应用的深化，移动储能市场将朝着更轻便、更智能、更环保的方向发展，成为新能源领域的重要增长点。
The mobile energy storage market is expanding rapidly with the development of new energy technologies and the growth of demand for outdoor activities, and its core characteristics are portability, high efficiency and versatility, which are widely used in outdoor travel, emergency power supply, home backup power supply and other scenarios. Consumers' pursuit of clean energy and sustainable lifestyles has driven the popularity of mobile energy storage products, while technological advances have also led to higher energy density and longer service life. According to the latest "Survey data of consumption behavior of China's mobile energy storage market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, KOL network celebrities/stars with goods live broadcast room ranked first with 40.23%. It highlights the strong influence of social media and Kols in consumer purchasing decisions, further confirming the key role of content marketing and trust economy in the sales of mobile energy storage products. In terms of application scenarios, the electricity consumption for municipal and garden landscape viewing convenience services became the most recognized scene with 39.36%, reflecting the important role of mobile energy storage in improving public services and urban landscape. At the same time, emergency electricity consumption in remote areas such as mines also ranked first with 39.36%, highlighting the irreplaceability of mobile energy storage in emergency scenarios, and further highlighting its market value as a reliable energy solution. Analysts believe that in the future, with the breakthrough of battery technology and the deepening of intelligent applications, the mobile energy storage market will develop in the direction of lighter, smarter and more environmentally friendly, and become an important growth point in the field of new energy.

艾媒咨询｜2023-2024年中国零售行业发展趋势报告

调研数据显示，2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上，2023年同比增长8.7%；2022年中国便利店行业市场规模达4237亿元，同比增长10.5%；2023年中国零食集合店市场规模为809亿元，截至2023年10月，中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为，随着社会物质生活愈发丰富，消费者购物的关注点不再局限于产品的品质，逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services.

艾媒咨询 | 2025年中国黑松露食品市场发展趋势研究

随着国民消费水平提升，消费者对黑松露的价值认知持续加深，对健康和高品质食材需求的增长，黑松露食品市场消费规模持续扩张，未来发展可期。iiMedia Research（艾媒咨询）数据显示，2024年黑松露概念食品市场营收为655.7亿元，预计到2029年将进一步增长至1056.4亿元。锦华食品集团于2019年首创“黑松露流心奶黄月饼”率先打破了黑松露与高档餐厅的传统绑定。这一创新不仅为月饼增添了丰富的口感层次，还引领烘焙行业中黑松露的添加潮流，让黑松露的应用范围从餐桌上的精致佳肴扩展至包装食品领域。
With the improvement of national consumption level, consumers' awareness of the value of black truffle continues to deepen, and the demand for healthy and high-quality ingredients increases, the consumption scale of black truffle food market continues to expand, and the future development is promising. iiMedia Research data show that the black truffle concept food market revenue in 2024 was 65.57 billion yuan, and it is expected to further grow to 105.64 billion yuan by 2029. In 2019, KAMWAH FINE CAKE Group pioneered the " Melanosporum Flowing Heart Milk Yellow MoonCake ", which took the lead in breaking the traditional bond between black truffles and high-end restaurants. This innovation not only adds a rich texture layer to the mooncake, but also leads the trend of adding black truffles in the baking industry, extending the application of black truffles from delicate dishes on the table to packaged foods.

艾媒咨询 | 2024年中国露营经济市场发展研究与消费行为分析报告

露营经济是多种因素共同助推下快速发展起来的产业，受到政治、经济、文化、社会和技术等影响。随着露营成为越来越多民众的日常户外休闲之选，露营行业市场空间将十分广阔。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国露营经济市场发展研究与消费行为分析报告》数据显示，中国露营营地市场规模整体呈现增长趋势，从2014年77.1亿元逐步增长至2023年的417.0亿元，增幅显著，预计2025年将达到562.1亿元。这一上升趋势反映了露营经济的快速发展和市场潜力。
艾媒咨询分析师认为，中国露营市场正处于高速发展阶段，随着经济逐渐回暖及相关政策的支持，露营市场未来将整体向好发展。
Camping economy is a rapidly developing industry driven by a variety of factors, which is influenced by politics, economy, culture, society and technology. As camping becomes a daily outdoor leisure choice for more and more people, the market space of the camping industry will remain vast. The latest "2024 China Camping Economy Market Development Research and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the overall scale of China's camping camp market shows a growth trend. It gradually increased from 7.71 billion yuan in 2014 to 41.70 billion yuan in 2023, with a significant increase. It is expected to reach 56.21 billion yuan by 2025. This upward trend reflects the rapid development of the camping economy and the market potential.
Analysts from iiMedia Consulting believe that China's camping market is in a stage of rapid development, with the gradual recovery of the economy and the support of relevant policies, the camping market will develop well in the future.

艾媒咨询 | 2024年广东省农产品电商市场发展洞察报告

农产品电商作为数字经济与农业现代化融合的重要载体，正在中国乡村振兴战略中扮演着日益关键的角色。作为中国经济第一大省和改革开放前沿阵地，广东省在农产品电商领域展现出显著的领先优势和鲜明的区域特色。广东农产品电商的发展不仅受益于全省雄厚的经济基础和活跃的市场环境，更得益于其独特的供应链体系、创新的政策支持以及庞大的消费市场，形成了农产品电商发展的“黄金三角”。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年广东省农产品电商市场发展洞察报告》数据显示，2024年中国农产品电商销售规模突破1.6万亿元，达16025亿元。其中，广东省以3120亿元的规模领跑全国，占全国总量的19.5%，六年蝉联全国榜首。目前，广东农产品电商已构建起“热带水果+特色加工品+文化IP产品”三大核心矩阵，形成产业发展新格局。艾媒咨询分析师认为，广东农产品电商发展势头强劲，呈现多维度创新发展态势，未来将以技术创新为驱动，深化产业融合，拓展国际市场，聚焦精准营销，全方位巩固领先地位，为乡村振兴和农业高质量发展注入强劲动能。
E-commerce for agricultural products, as an important vehicle for the integration of the digital economy and agricultural modernization, is playing an increasingly crucial role in China's rural revitalization strategy. As the largest economy in China and the forefront of reform and opening up, Guangdong Province has demonstrated significant leading advantages and distinct regional characteristics in the field of agricultural product e-commerce.The development of agricultural product e-commerce in Guangdong is not only supported by the province's strong economic foundation and vibrant market environment, but also benefits from its unique supply chain system, innovative policy support, and vast consumer market, forming a "golden triangle" for the development of agricultural product e-commerce.According to the latest data from the “Insight report on the development of Guangdong province's agricultural product e-commerce market in 2024” released by iiMedia Research (a global third-party data mining and analysis institution for the new economy), the sales volume of China's agricultural product e-commerce exceeded 1.6 trillion yuan in 2024, reaching 1.6025 trillion yuan. Among them, Guangdong Province led the nation with a scale of 312 billion yuan, accounting for 19.5% of the national total and topping the national list for six consecutive years.Currently, Guangdong's agricultural product e-commerce has established three core matrices of “tropical fruits + specialty processed products + cultural IP products,” forming a new pattern of industrial development. Analysts from iiMedia Research believe that the development of agricultural product e-commerce in Guangdong is robust and shows a multidimensional innovative development trend. In the future, it will be driven by technological innovation, deepen industrial integration, expand into international markets, focus on precision marketing, and comprehensively consolidate its leading position, injecting strong momentum into rural revitalization and high-quality agricultural development.