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关于“企业服务”的报告

本报告研究涉及企业/品牌/案例:IFOffice、创富港、ATLAS寰图。

2020年新冠疫情对全球经济造成严重冲击,中小企业经营困难,加上线上办公发展,联合办公行业也受到了影响。iiMedia Research(艾媒咨询)数据显示,45.4%的受访联合办公用户认为相较疫情前,空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓,市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡,其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务,为客户提供垂直化服务,寻求盈利模式转变,摆脱目前“承租运营”商业模式的局限。

Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model.

本报告研究涉及企业/品牌/案例:优税猫、Moka、钉钉、有赞。

中国数字化转型不断深入,数字经济规模持续增加。数据显示,2019年中国数字经济规模达35.8万亿元,占GDP比重为36.2%,此外,中小企业数量持续增加,2019年期末企业主体数量达3858.3万户,艾媒咨询分析师认为,中国中小企业数量庞大,整体数字化仍有大幅提升空间,企业数字化服务需求广。在技术、政策等推动下,中国企业服务市场有广阔的发展空间,迎来百花齐放局面,人力资源、财税、营销等具备一定刚需特征的服务市场有望率先普及壮大。在市场认知方面,iiMedia Research(艾媒咨询)数据显示,32.0%的受访职场人认为受疫情影响企业会提高对企业服务市场的关注,23.7%的受访职场人认为企业会加大对相关服务的投入。疫情的爆发使越来越多企业认知到数字化转型的重要性,对以数字化为代表的企业服务关注度上升,有利于企业服务的市场渗透。

In recent years, China's digital transformation has continued to deepen, and the scale of the digital economy has continued to increase. Data show that in 2019, the scale of China’s digital economy reached 35.8 trillion yuan, accounting for 36.2% of GDP. In addition, the number of small and medium-sized enterprises continued to increase. At the end of 2019, the number of Chinese enterprises reached 38.583 million. iiMedia Consulting analysts believe that the number of China’s small and medium-sized enterprises is huge, and there is still room for substantial improvement in overall digitalization, and the demand for digital services of enterprises is wide. Driven by technology, policies and other factors, the China's corporate service market has broad room for development and the market blossom. The service market with certain rigid demand characteristics such as human resources, finance and taxation, and marketing is expected to take the lead in popularity and growth. In terms of market perception, as the data of iiMedia Research showed, 32.0% of workplace respondents believe that companies affected by COVID-19 will increase their attention to the corporate service market, and 23.7% of workplace respondents believe that companies will increase the investment in related services. The outbreak of COVID-19 has made more and more companies realize the importance of digital transformation, and their attention to corporate services represented by digitalization has increased, which is conducive to the market penetration of corporate services.

本报告研究涉及企业/品牌/案例:丁香园、叮当快药、字节跳动、小象大鹅、小红书、豌豆公主、阿里云、蜜蜂科技-BEEPLUS、盒马网络、回收宝、商汤科技、珞石科技、猿辅导、编程猫。

在产业数字化及居民消费升级的推动下,新经济产业蓬勃发展,培育出多家独角兽及准独角兽企业。在2020年中国新经济独角兽及准独角兽两百强榜单中,分别有39.5%和42.0%的独角兽及准独角兽企业分布在华东地区,并有71.0%及75.0%的独角兽及准独角兽企业分布在北上广,体现出北上广作为超一线城市在培育独角兽企业上具有明显优势。iiMedia Research(艾媒咨询)数据显示,在两百强名单中,企业服务领域分布了20家独角兽企业及49家准独角兽企业,体现出在新经济发展环境下,各类崭新的商业模式和领域被挖掘,同时也存在更多市场主体对企业服务存在需求,也推动更多企业服务企业跻身独角兽/准独角兽行列。

Driven by the industrial digitalization and increasing consuming power, the new economy industry is growing rapidly, and cultivated lots of unicorn and quasi unicorn enterprises. In the 2020 China New Economy Unicorn and Quasi Unicorn Enterprise Top200 List, 39.5% and 42.0% of the unicorn and quasi unicorn enterprises are located in the eastern China respectively, while 71.0% and 75.0% are located in Beijing, Shanghai and Guangzhou, which showed that as super tier one cities, Beijing, Shanghai and Guangzhou have the clear advantage in terms of cultivating unicorn enterprises. As the data of iiMedia Research showed, within the Top200 list, there are 20 unicorn enterprises and 49 quasi unicorn enterprises in the field of enterprise service, which showed that under the growth of new economy, new types of business models and fields are discovered, and there are more market entities that have demand on enterprise services, which pushed more enterprise service enterprises into the ranks of unicorn/quasi unicorn.

本报告研究涉及企业/品牌/案例:用友,有赞,微动天下,阿里云。

随着中国企业对SaaS服务需求不断扩大,中国市场涌现一批新兴的SaaS 企业。在疫情的催化下,进一步加速SaaS业务在垂直领域的发展。iiMedia Research(艾媒咨询)数据显示,2019年中国业务垂直型SaaS市场规模持续增长,CRM和ERP SaaS市场规模分别达到36.9亿元、30.2亿元,位居行业前列。艾媒咨询分析师认为,随着移动互联网的发展和企业主体的扩张,行业垂直型和云端商业模式SaaS企业发展加快,短视频、直播电商及小程序等新兴渠道的兴起也为企业服务SaaS行业带来新的发展机遇。

As Chinese companies' demand for SaaS services continues to expand, a number of emerging SaaS companies have emerged in the Chinese market. Catalyzed by the epidemic, further accelerate the development of SaaS business in vertical fields. As the data of iiMedia Research showed, the scale of China's business vertical SaaS market continued to grow in 2019, with the CRM and ERP SaaS market reaching 3.69 billion yuan and 3.02 billion yuan respectively, ranking the top in the industry. iiMedia Consulting analysts believe that with the development of the mobile Internet and the expansion of business entities, the development of industry vertical and cloud business models SaaS companies has accelerated, and the emergence of emerging channels such as short videos, live broadcast e-commerce, and small programs also serve SaaS companies. The industry brings new development opportunities.

本报告研究涉及企业/品牌/案例:汇联易,易快报,分贝通。
2019年中国费控报销行业受益于电子发票相关政策红利,增长强劲。iiMedia Research(艾媒咨询)数据显示,2019市场营收规模约为7.5亿元,增速达76.1%。艾媒咨询分析师认为,中国费控报销行业仍处在发展起步阶段,且企业费控报销具有刚需属性,在经济下行压力下,企业数字化转型动力日趋强烈,叠加电子发票的普及推广,费控报销产品有望加速渗透,推动市场规模持续增长。从市场用户角度来看,职场人群费用报销痛点显著,89.1%受访者认为手工报销模式亟待改革。对于能够有效解决职场人士报销痛点,帮助企业实现费用管控的费控报销产品,市场认知度普遍偏低,表示对这类产品不了解的受访者超过半数。艾媒咨询分析师认为,当前政策、技术、资本、市场环境对费控报销行业释放出越来越多的积极信号,行业发展环境日益向好,随着企业对数字化认知度逐步加深,费控报销行业有望迎来爆发增长,中国本土费控报销品牌也将迅速崛起。

  In 2019, China's expense control reimbursement industry benefited from the policy dividend related to electronic invoice, with strong growth. According to iiMedia research, the market revenue scale in 2019 is about 750 million yuan, with a growth rate of 76.1%. iiMedia consulting analysts believe that China's expense control reimbursement industry is still in the initial stage of development, and the enterprise's expense control reimbursement has the property of rigid demand. Under the downward pressure of the economy, the enterprise's digital transformation momentum is increasingly strong. With the popularization and promotion of electronic invoice, the expense control reimbursement products are expected to accelerate the penetration and promote the continuous growth of market scale. From the perspective of market users, the cost reimbursement pain point of workplace population is significant, 89.1% of respondents think that the manual reimbursement mode to be reformed. For the cost control reimbursement products that can effectively solve the pain points of reimbursement for professionals and help enterprises achieve cost control, the market awareness is generally low, and more than half of the respondents said they did not know about such products. iiMedia consulting analysts believe that the current policy, technology, capital and market environment have released more and more positive signals to the expense control reimbursement industry, and the industry development environment is becoming better and better. With the gradual deepening of the digital awareness of enterprises, the expense control reimbursement industry is expected to usher in an explosion and growth, and the domestic expense control reimbursement brands will also rise rapidly.

本报告研究涉及企业/品牌/案例:Adobe、询盘云、赛诺贝斯。

iiMedia Research(艾媒咨询)数据显示,2020年中国SaaS行业市场规模预计达到253.4亿元,其中CRM市场发展迅速,2019年规模达到36.9亿元。营销SaaS作为CRM的重要分支,其发展潜力不容小觑。而目前广告投放渠道中,数字广告,特别是移动广告渠道重要性愈加突出,即使在海外市场,也有94%的营销人员更偏好使用Facebook等社媒平台进行投放。因此营销SaaS平台也在实现多渠道、多平台投放服务,同时发挥数据中台作用,为业务应用场景落地提供统一的数据输出与数据分析能力支持。

As the data of iiMedia Research showed, the market scale of China SaaS industry is expected to reach 25.34 billion yuan in 2020, of which the CRM market is developing rapidly, reaching 3.69 billion yuan in 2019. As an important branch of CRM, marketing SaaS has great potential. Among all the current advertising channels, digital advertising, especially mobile advertising, is becoming more and more important. Even in overseas markets, 94% of marketing staffs prefer to use social media platforms such as Facebook to launch advertisements. Therefore, the marketing SaaS platform is also realizing advertising services for multi channels and multi platforms, and playing the role of data center to provide unified data output and data analysis capability support for the implementation of business application scenarios.

本报告研究涉及企业/品牌/案例:大家签、领签、君子签。

2019年数字经济总体规模达到35.84万亿元,占GDP比重36.2%,数字经济成为经济发展的重要引擎,市场主体规模的扩大以及企业用人成本的提高推动电子签名需求不断增大。iiMedia Research(艾媒咨询)数据显示,2019年中国电子合同签署次数规模高达278.9亿次,同比增速高达317.5%。在疫情的助推下,信息化改革深入开展带来的政策机遇加速推动电子签名自上而下渗透,电子合同签署规模有望持续高速增长,预计在2020年将突破500亿次。电子签名平台对于推动企业数字化转型有重大意义,行业价值受资本市场肯定。总体来看,中国电子签名市场营收状况处于稳步增长阶段,但相比国外电子签名市场仍有巨大的增长空间。未来电子签名行业产业链将日趋完善,在技术和市场环境推动下,电子签名的使用场景不断拓宽,使用形式不断创新,移动端电子签名平台的发展使得电子签名操作更加便捷,电子签名大众化趋势明显。

In 2019, the overall scale of the digital economy reached 35.84 trillion yuan, accounting for 36.2% of GDP. The digital economy has become an important engine of economic development. The expansion of market entities and the increase in enterprise employment costs have driven the demand for electronic signatures to increase. As the data of iiMedia Research showed, China's electronic contract signings reached 27.89 billion in 2019, a year-on-year growth rate of 317.5%. With the help of the epidemic, the policy opportunities brought about by the in-depth development of informatization reform have accelerated the top-down penetration of electronic signatures. The scale of electronic contract signing is expected to continue to grow rapidly, and it is expected to exceed 50 billion times in 2020. The electronic signature platform is of great significance to promote the digital transformation of enterprises, and the industry value is recognized by the capital market. Overall, the revenue of China's electronic signature market is in a stage of steady growth, but there is still huge room for growth compared to foreign electronic signature markets. In the future, the industry chain of electronic signature will become better. Driven by the technology and market environment, the use of electronic signatures will continue to expand and the use of forms will continue to innovate. The development of mobile electronic signature platforms makes electronic signature operations more convenient and the trend of electronic signature popularization is obvious.

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