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关于“企鹅电竞”的报告

本报告研究涉及企业/品牌/案例:斗鱼直播,虎牙直播,企鹅电竞,龙珠直播,战旗直播,触手直播,蘑菇街,淘宝直播,映客直播,花椒直播,NOW直播,KK直播,一直播,BiliBili,YY直播,快手,CC直播,秀色直播,酷狗直播,抖音,目睹直播,好视通,布马网络等。

中国在线直播行业用户规模近五年来一直保持稳步增长,iiMedia Research(艾媒咨询)数据显示,2019年中国在线直播行业用户规模已增长至5.04亿人,增长率为10.6%;预计2020年在线直播行业用户规模达5.26亿人。2019年,VR、AI等技术带动在线直播行业发展,“直播+”的产品与内容创新不断显现,其中“直播+电商”迎来了高速发展的风口。艾媒咨询分析师认为,未来“直播+”的商业模式将继续发展完善,在线直播平台将更加注重精细化与专业化运营,通过产品、形式与内容的创新塑造和强化自身差异化优势,并通过技术赋能提升用户体验,布局更多业务和内容模块,赢得在线直播行业赛道的竞争。
The user scale of China's online live streaming industry has grown steadily in the past five years. Data from iiMedia Research shows that the user scale of China's online live streaming industry has increased to 504 million in 2019, with a growth rate of 10.6%. It is estimated that the figure will reach 526 million in 2020. In 2019, the development of online live streaming industry will be driven by VR, AI and other technologies, and the innovations on products and contents of “live streaming +” will continue to emerge, among which “live streaming + e-commerce” will usher in the outlet of rapid development. iiMedia Research analysts believe that the “live streaming +” business model will continue to develop in the future. China’s live online platforms will pay more attention to their refinement and specialization operations, build and strengthen their differentiation advantages through the innovations on products, live forms and contents. Through the technology, they can improve their users’ experience, set better business layouts and make more great content modules, to win the competition and stand out in the online live streaming market.

本报告研究涉及企业/品牌/案例:斗鱼直播,虎牙直播,now直播,淘宝直播,快手,咪咕视频,花椒直播,新东方在线,腾讯课程,环球网校,伯索云学堂,云朵课程,微吼,顶播,盟主直播,诺云直播,目睹,企鹅电竞,映客直播

iiMedia Research(艾媒咨询)数据显示,预计2019年中国在线直播用户规模将继续保持增长态势,增至5.01亿人,但增速趋于平缓。随着用户规模增速放缓,直播行业人口红利逐渐消失,内容将是推动利润进一步增长的关键。各平台积极布局“直播+”,在丰富平台内容的同时赋能其他行业创新发展,“直播+公益”、“直播+教育”成为热点。iiMedia Research(艾媒咨询)数据显示,超过八成用户愿意观看公益及教育直播。此外,直播造星继续火热,平台通过造星计划培育优质主播,为主播发展提供平台,同时可以提高创作内容的质量,用优质内容吸引用户并推动平台成长,形成良性循环。

As the data of iiMedia Research showed, the scale of China online live streaming users will continue to grow to 501 million people in 2019, but the growth rate will slow down. As the result, the demographic dividend of online live streaming industry gradually disappears. For online live streaming company, content will be the key to promote their further profit growth. Each platform actively arranged ‘online live streaming +’ to enrich the content of the platform and help other industries innovate. ‘Online live streaming + public welfare’ and ‘online live streaming + education’ became the spots. As the data of iiMedia Research showed, more than 80% of users are willing to watch online live streaming of public welfare and education. In addition, the trend of cultivating stars in online live streaming industry is still going on. The platform cultivates high-quality broadcasters through star creation plans, which provide anchors with platforms to become popular and attract more users with high-quality content.

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