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关于“众创空间”的报告

本报告研究涉及企业/品牌/案例:IFOffice、创富港、ATLAS寰图。

2020年新冠疫情对全球经济造成严重冲击,中小企业经营困难,加上线上办公发展,联合办公行业也受到了影响。iiMedia Research(艾媒咨询)数据显示,45.4%的受访联合办公用户认为相较疫情前,空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓,市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡,其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务,为客户提供垂直化服务,寻求盈利模式转变,摆脱目前“承租运营”商业模式的局限。

Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model.

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