华语音乐市场经过近30年的发展,产业红利逐渐凸显。2019年中国音乐产业市场规模已超过240亿元,预计到2022年将达到321亿元。互联网的发展拓展延伸了华语音乐产业链条,同时激活了华语音乐创作热情,2019年华语创作型音乐人占比67%,同比增长45.7%,音乐人的风格也更趋多元化,其中流行、民谣、说唱、古风、电音成为风格前五。2020年,在华语音乐用户中,网络音乐用户规模达6.35亿,iiMedia Research(艾媒咨询)数据显示,摇滚、说唱、中国风音乐类型偏好增长明显,华语音乐用户的音乐偶像风格愈加鲜明且原创实力更强,同时,近七成的华语音乐用户“喜欢”观看音乐综艺类节目。通过分析对比视频平台的特征与创新策略,结果显示,爱奇艺成用户观看音乐综艺的首选平台,其音乐综艺成为行业现象级节目。互联网连接的音乐产业链将会更加紧密,信息技术的大爆发将会成为华语音乐发展的最大助力。
After nearly 30 years of development, the industry dividend of Chinese music gradually highlighted. Market size of Chinese music industry has exceeded 24 billion yuan in 2019 and is expected to reach 32.1 billion yuan in 2022. The development and expansion of the Internet has extended the Chain of Chinese music industry and activated the enthusiasm of musician for Chinese music creation. In 2019, Chinese original musicians accounted for 67%, with a year-on-year growth of 45.7%. The styles of musicians have become more diversified, among which pop, folk, rap, ancient style and electronic sound have become the Top 5. In 2020, among Chinese music users, the scale of online music users reached 635 million. As the data of iiMedia Research showed, Preference for rock, rap and Chinese-style music has increased significantly, and Chinese music users have more distinctive music idols with stronger original power. At the same time, almost 70% of Chinese music users "like" to watch music variety shows. By analyzing and comparing the characteristics of video platforms and their innovative strategies, the results show that iQIYI is the preferred platform for users to watch music variety shows, and its music variety shows have become phenomenological programs in the industry. Thanks to internet, Music industry chain will be closer connected, and the explosion of information technology will be the biggest boost to the development of Chinese music.