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关于“六间房”的报告

本报告研究涉及企业/品牌/案例:斗鱼直播,虎牙直播,now直播,淘宝直播,快手,咪咕视频,花椒直播,新东方在线,腾讯课程,环球网校,伯索云学堂,云朵课程,微吼,顶播,盟主直播,诺云直播,目睹,企鹅电竞,映客直播

iiMedia Research(艾媒咨询)数据显示,预计2019年中国在线直播用户规模将继续保持增长态势,增至5.01亿人,但增速趋于平缓。随着用户规模增速放缓,直播行业人口红利逐渐消失,内容将是推动利润进一步增长的关键。各平台积极布局“直播+”,在丰富平台内容的同时赋能其他行业创新发展,“直播+公益”、“直播+教育”成为热点。iiMedia Research(艾媒咨询)数据显示,超过八成用户愿意观看公益及教育直播。此外,直播造星继续火热,平台通过造星计划培育优质主播,为主播发展提供平台,同时可以提高创作内容的质量,用优质内容吸引用户并推动平台成长,形成良性循环。

As the data of iiMedia Research showed, the scale of China online live streaming users will continue to grow to 501 million people in 2019, but the growth rate will slow down. As the result, the demographic dividend of online live streaming industry gradually disappears. For online live streaming company, content will be the key to promote their further profit growth. Each platform actively arranged ‘online live streaming +’ to enrich the content of the platform and help other industries innovate. ‘Online live streaming + public welfare’ and ‘online live streaming + education’ became the spots. As the data of iiMedia Research showed, more than 80% of users are willing to watch online live streaming of public welfare and education. In addition, the trend of cultivating stars in online live streaming industry is still going on. The platform cultivates high-quality broadcasters through star creation plans, which provide anchors with platforms to become popular and attract more users with high-quality content.

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