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关于“农业”的报告

本报告研究涉及企业/品牌/案例:拼多多,京东,苏宁。
互联网在下沉市场的加速渗透带动了农村电商的快速发展。随着农产品触网的程度加深,农产品网络零售额迎来快速增长。截至2019年,中国农产品网络零售额达到3975亿元,同比增长72.5%。2020年新冠疫情爆发,对农产品市场的人力、物流、销售等多方面等造成影响,致使第一季度多地农货严重滞销。为帮助农户脱困,以拼多多、淘宝、京东、苏宁为代表的各大电商平台,加大了资金、资源倾斜力度,畅通农货上行通道,受到了市场的广泛认可。iiMedia Research(艾媒咨询)数据显示,在55.3%的受访者认为电商平台“助农”系列活动可有效缓解农产品滞销问题,46.9%的受访者认为活动可帮助农户减少经济损失,认为能有效平稳农产品市场价格的受访者占37.2%;85.6%的受访者表示平台推出的“助农”活动提升了自己对平台的好感度。艾媒咨询分析师认为,农货电商是农村脱贫的重要抓手,发展前景广阔,拼多多凭借下沉领域的主场优势以及模式创新能力,不仅有效助力了农货上行,还加深了其在农货电商市场的竞争壁垒,综合实力将持续提升。

 The accelerated penetration of the Internet in the sinking market has driven the rapid development of rural e-commerce. With the deepening of agricultural products hitting the Internet, the online retail sales of agricultural products ushered in rapid growth. As of 2019, China's online sales of agricultural products reached 397.5 billion yuan, a year-on-year increase of 72.5%. The outbreak of the new crown epidemic in 2020 has affected human resources, logistics, sales, and other aspects of the agricultural product market, which has led to serious unsales of agricultural products in many places in the first quarter. In order to help farmers get out of trouble, the major e-commerce platforms represented by PDD, Taobao, JD and SUNING have increased their capital and resource tilts, and opened up channels for agricultural products, which have been widely recognized by the market. According to data from iiMedia Research, 55.3% of the respondents think that the e-commerce platform "agriculture" series of activities can effectively alleviate the problem of unproductive marketing of agricultural products, and 46.9% of the respondents think that the activities can help farmers reduce economic losses. 37.2% of the respondents were able to effectively stabilize the market price of agricultural products; 85.6% of the respondents said that the “agricultural assistance” activities launched by the platform increased their favorability with the platform. iiMedia Consulting analysts believe that agricultural e-commerce is an important starting point for poverty alleviation in rural areas, with broad development prospects. By virtue of its home field advantages and model innovation capabilities in the sinking field,PDD not only effectively helped the upward movement of agricultural products, but also deepened its barriers to competition in the agricultural e-commerce market, and its comprehensive strength will continue to increase.

本报告研究涉及企业/品牌/案例:老肯医疗,新华医疗,威莱,三友化工;
其他提及企业/品牌:滴露,威露士,蓝月亮,洗得宝,威猛先生,如辉,巨光,海氏海诺,威王,净安,优露清,利尔康,安洁,威洁士,欧洁,仁和,泰和科技,京汉股份,比亚迪,仁瑞生物科技,盘龙药业,东北制药等。

2020年4月28日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年全球消毒杀毒产品市场分析及发展趋势报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对全球消毒杀毒产品进行全面分析,并且通过对三友化工、威莱集团(威尔士)、新华医疗和老肯医疗的典型企业案例分析,特别结合新冠疫情影响下消毒杀毒用品的用户调研,判断2020-2021年全球消毒杀毒行业发展趋势。随着经济环境和人民生活水平不断改善,国家对于医疗卫生更加重视,卫生投入不断增加,医疗机构数量显著增长,居民的卫生健康意识也持续提高,从需求端拉动消毒产品行业发展。特别在新冠疫情影响下,消毒杀毒产品的需求量骤升,其中小包装的消杀产品需求量特别大,短期消杀用品存在供需结构矛盾。

In 2020, the national medical institutions and other public places need large-scale, long-term, high-frequency disinfection, in addition, the public awareness of home disinfection has also given birth to a huge demand for disinfection products. According to iiMedia Research, the new crown outbreak in 2020 has had an impact on the purchase of disinfection products by 84% of consumers, with the market value of disinfection products expected to reach 38.26 billion yuan for the full year.

本报告研究涉及企业/品牌/案例:北大荒,苏垦农发,中粮集团;其他提及企业/品牌:香雪集团,五谷丰登,悦活,蒙牛,长城干红,五谷道场,大悦城,我买网,中粮地产,美菜,盒马鲜生

2020年3月25日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国农业产业发展进行分析。报告特别针对新冠疫情的影响,对2020年农业细分领域的发展情况进行数据分析,结合对北大荒、苏垦农发和中粮集团三家典型企业的案例分析,探讨产业上下游的运营模式,以此对2020-2021年的农业产业发展进行趋势预判。中国农业总产值在近10年不断攀升,年均增长率8.3%。艾媒咨询分析师认为,在中国二三产业比重的不断增加的情况下,国家出台政策保障疫期农产品各个环节的运行顺畅,并且头部平台发起“爱心助农”活动实现农产品产销,是进一步推动农业现代化发展的基础和动力。

China's total agricultural output value has continued to rise in the past 10 years, reaching 65.5 trillion yuan in 2018, with an average annual growth rate of 8.3%. iiMedia Research found that the increasing proportion of China's secondary and tertiary industries is the basis and driving force for further promoting the development of agricultural modernization. The new crown epidemic has the greatest impact on the agricultural economy. It is the transportation link in the agricultural industry chain. Especially in light of the current international epidemic situation, the development of agricultural import and export is blocked, and the problem of production and marketing docking may occur.

本报告研究涉及企业/品牌/案例:香雪,五谷道场,悦活,蒙牛,中粮集团,北大荒企业,中国粮油,中国食品,中粮控股,中粮生化,中粮屯河

2018年中国谷物产量6.1亿吨,谷物自给率超过95%。艾媒咨询分析师认为,中国粮食产量稳步增长,粮食产量波动幅度基本稳定在合理区间,中国实现谷物供应基本自给,为保障国家粮食安全、促进经济社会发展和国家长治久安奠定了坚实的物质基础。中粮集团、北大荒等上市公司总体向正向良性方向发展。
2018年中国农业科技进步贡献率达到58.3%,粮食作物耕种收综合机械化率超过80。同时中国仓容规模进一步增加,安全储粮能力持续增强,2018年,中国共有标准粮食仓房仓容6.7亿吨,简易仓容2.4亿吨,总体达到了世界较先进水平。目前,科技助力粮食增产的态势明显,中国粮食产业向着专业化、高级化、电商化的方向发展。
In 2018, China's contribution rate of agricultural scientific and technological progress reached 58.3 percent, and the comprehensive mechanization rate of grain crop cultivation exceeded 80. At the same time, China's warehouse capacity has further increased, the capacity of safe grain storage continued to increase, in 2018, China has a total of 670 million tons of standard grain warehouse capacity, simple warehouse capacity of 240 million tons, the overall reached the world's more advanced level. At present, science and technology to help increase grain production situation is obvious, China's grain industry towards specialization, advanced, e-commerce direction.
(以下为节选页,完整版共95 页)

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