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关于“办公”的报告

本报告研究涉及企业/品牌/案例:IFOffice、创富港、ATLAS寰图。

2020年新冠疫情对全球经济造成严重冲击,中小企业经营困难,加上线上办公发展,联合办公行业也受到了影响。iiMedia Research(艾媒咨询)数据显示,45.4%的受访联合办公用户认为相较疫情前,空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓,市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡,其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务,为客户提供垂直化服务,寻求盈利模式转变,摆脱目前“承租运营”商业模式的局限。

Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model.

本报告研究涉及企业/品牌/案例:金山办公,齐心集团,蓝凌;其他提及企业/品牌:腾讯,阿里巴巴,华为,字节跳动,二六三,小鱼易连,腾讯会议,腾讯文档,企业微信,钉钉,阿里云,华为云WeLink,飞书,263视频会议,好视通,WPS+云办公,QQ邮箱

iiMedia Research(艾媒咨询)数据显示,2020年2月新春复工期间,中国有超过1800万家企业采用线上远程办公模式, 共计超过3亿人使用在线办公应用。受疫情等突发事件影响,中国在线办公需求显著提升。疫情催化在线办公需求短期提升,但长期使用粘性有待加强,在线办公仍需突破当前发展难点。艾媒咨询分析师认为,在完善的网络基础资源、云计算等技术发展以及协同办公等需求提升下,疫情危机将倒逼在线办公行业突破障碍,借数字化转型东风,有望实现常态化发展。在线办公的常态化发展,将加速企业数字化转型进程,并推进办公场景的进一步拓展以及新型雇佣方式的兴起。2019年中国智能移动办公市场规模达到288亿元,随着在线办公需求增长及用户习惯养成,智能移动办公市场将更快速发展,预计2020年将达到449亿元。

According to iiMedia Research, more than 18 million enterprises in China adopted the online telecommuting mode during the Spring Festival return to work in February 2020, and more than 300 million people in total used online office applications. Affected by the outbreak and other emergencies, online office demand in China has increased significantly. Epidemic situation catalyzes the short-term increase of online office demand, but the long-term use of stickiness to be strengthened, online office still needs to break through the current development difficulties. Imedia consulting analysts believe that the epidemic crisis will force the online office industry to break through barriers and realize normal development by virtue of digital transformation under the improved network basic resources, cloud computing and other technological development as well as the demand for collaborative office. The normal development of online office will accelerate the process of digital transformation of enterprises, and further expand the office scene and the rise of new employment methods. In 2019, the smart mobile office market in China reached 28.8 billion yuan. With the growth of online office demand and the formation of user habits, the smart mobile office market will develop more rapidly, and is expected to reach 44.9 billion yuan in 2020.

本报告研究涉及企业/品牌/案例:氪空间,优客工场,梦想加,Bee+,纳什空间,ATLAS 寰图,wework中国,WE+酷窝,SOHO 3Q,滴滴出行,字节跳动,快手,新氧美容,五粮液,中粮集团,顺丰速递,中民投,IDG资本,普思资本,前海梧桐,鸥翎,愉悦资本,M31 Management,山东国惠,丝路华创,高瓴资本,泛大西洋,景荣控股,路劲产业,全明星投资,易凯资本,龙熙房地产,IDG资本,歌斐资本,逸星资本,Ocean Link ,珠海大横琴集团

iiMedia Research(艾媒咨询)数据显示,联合办公行业市场规模约为1267.2亿元,预计到2022年有望突破4000亿元。2019年中国联合办公行业经历深度洗牌,行业由大规模扩张转向精细化运营阶段,品牌之间呈现分化趋势,拥有精细化运营管理能力的品牌更具发展潜力。在综合竞争力方面,梦想加、优客工场、wework中国位列前三。在租户使用联合办公产品的联合调查中,66.7%的受访租户表示提升效率是主要原因;40.2%的租户因灵活便利而选择联合办公产品;30.4%的租户透露节约成本是其使用联合办公产品的主要原因。艾媒咨询分析认为,未来随着产品服务质量提高,市场接受度趋于上升,在智能技术的加持下,办公环境将走向高效智能化。

According to the data of iiMedia Research, the market size of the Joint Office Industry is about 126.72 billion yuan, and it will exceed 400 billion yuan in 2022. In 2019, the Joint Office Industry in China has undergone in-depth reshuffle. The industry has shifted from a large-scale expansion to a refined operation stage. Brands are showing a trend of differentiation. The stronger the refined operation management capabilities, the greater the brand's development potential. In terms of comprehensive competitiveness, Mydreamplus, Ucommune, and Wework China are among the top three. In the survey of the reasons for tenants using co-working products, 66.7% of the interviewed tenants stated that high efficiency was the main reason; 40.2% of the tenants chose co-working products for its flexibility and convenience; 30.4% of the tenants revealed that cost savings are the main reason for using co-working products. iiMedia consulting analysts believe that in the future, with the improvement of product and service quality, the acceptance of co-working market tends to rise. With the blessing of intelligent technology, the office environment will move towards efficient and intelligent.

本报告研究涉及企业/品牌/案例:企业微信,钉钉,三五互联,会畅通讯,二六三,致远互联,齐心集团,真视通,苏州科达,华平股份,阿里巴巴,华为云WeLink,腾讯文档,字节跳动,飞书,苏宁科技,苏宁豆芽,阿里钉钉,百度,网易,酷狗,滴滴,京东,快手,印象笔记,百度云网盘,小鱼易连,全时云会议

iiMedia Research(艾媒咨询)数据显示,2020年新春期间中国远程办公人员超过3亿人,远程办公企业规模超过1800万家。在远程办公情况调查中,近五成受访用户开启了远程办公模式,且主要集中在互联网行业;44.4%的受访用户使用了远程办公的“在线沟通”功能;63.4%的受访用户认为远程办公的优势在于工作地点灵活自由;63.5%的受访用户表示看好远程办公行业发展前景。艾媒咨询分析师认为,中国远程办公普及率相对较低,存在较大发展空间。受此次疫情催化,远程办公需求短期激增,新春期间云办公概念股在二级市场中走势强盛。但中国远程办公用户习惯尚未养成,疫情之后应更加注重培养用户习惯,保障信息安全,凸显协同办公优势,增加用户粘性。
According to the data from iiMedia Research, during the Spring Festival of 2020, there are more than 300 million remote office workers in China, and the number of companies using teleworking exceeds 18 million. In the survey of teleworking, nearly 50% of the interviewees used teleworking, which was mainly concentrated in the Internet industry ; 44.4% of the interviewees used the "online communication" function of teleworking; 63.4% of the interviewees believed that the advantage of remote office lies in the flexibility and freedom of the work place; 63.5% of the interviewees expressed optimism about the development prospects of the remote office industry. iiMedia Consulting analysts believe that the penetration rate of remote office in China is relatively low, and there is the large developmental space in teleworking industry. Catalyzed by the epidemic, the demand for remote offices surged in the short term, and cloud office concept stocks have been trending strongly in the secondary market during the Spring Festival of 2020. However, the habits of remote office users in China have not yet been established. After the epidemic, more attention should be paid to cultivating user habits, ensuring information security, highlighting the advantages of collaborative office, and increasing user stickiness.

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