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关于“医疗美容”的报告

本报告研究涉及企业/品牌/案例:飞顿医疗激光公司,奇致激光,Lumenis,CANDELA,华西生物,Allergan,昊海生物科技,中国生物兰州生物制品研究所有限责任公司,上海九院,北京八大处,四川华西,小红书,百度,微信,新氧,更美,悦美,美团,阿里健康

当前,中国轻医美市场供需迎来双增长,轻医美市场逐渐崛起。iiMedia Research(艾媒咨询)数据显示,预计2020年中国轻医美市场用户规模将达到1520万人。便捷、安全成轻医美消费重要推力,随着轻医美消费意识日益提升,轻医美或成中国消费者求美的“第一选择”。在消费意识觉醒和消费需求驱动下,机构、医生在供给端强势助推轻医美行业更快速发展。医美机构加速拓展轻医美业务,轻医美诊所应运而生。与此同时,轻医美医生在流程操作、药械使用上更易实现规模化培养。在行业支持体系方面,互联网医美平台助推轻医美加速数字化升级,市场管理提效规范行业发展。在此背景下,中国轻医美消费市场迎来更好的发展空间。纵观当前中国轻医美消费新态势,供需协同并进以及行业支持体系日益完善,轻医美消费已逐渐成为求美新主流。

At present, the supply and demand of China's light medical beauty market is experiencing double growth, and the light medical beauty market is gradually rising. According to iiMedia Research, it is estimated that the user scale of China's light medical beauty market will reach 15.2 million in 2020. Convenience and safety have become an important driving force for the consumption of light medical beauty. With the increasing consumer awareness of light medical beauty, light medical beauty or become the “first choice“ for Chinese consumers seeking beauty. Driven by the awakening of consumer consciousness and consumer demand, institutions and doctors have strongly boosted the rapid development of the light medical beauty industry on the supply side. Medical beauty institutions to accelerate the expansion of light medical beauty business, light medical beauty clinic came into being. At the same time, it is easier for doctors to realize large-scale cultivation in process operation and medical device use. In terms of the industry support system, the Internet medical beauty platform promotes the digitalization and upgrading of medical beauty, and market management improves the efficiency and standardizes the development of the industry. In this context, China's light medical beauty consumer market usher in a better space for development. In view of the new trend of China's light medical beauty consumption, the coordinated development of supply and demand and the increasingly perfect industry support system, light medical beauty consumption has gradually become the new mainstream of seeking beauty.

本报告研究涉及企业/品牌/案例:恒瑞医药,白云山,111集团,平安好医生,好大夫在线,优健康,春雨医生,微医,丁香医生,和美医疗,北大医疗,PHG,新氧,联合丽格,正广兴家庭医生,强森医疗,微脉,美中嘉和,零氪科技,中有精准医疗,思派网络,普瑞眼科,臻和科技,移宇科技,小鹿医馆,妈咪知道,八百方,京东医药,阿里健康大药房,1药网,一心堂,健一网,好药师,健客网,美丽神器,更美,悦美,美莱整形,伊美尔,丽都整形,芝星整形,欧华美科

大健康产业细分领域的垂直深化,推动了大健康产业格局的不断完善。受政策鼓励和资本推动的影响,2019年,大健康产业在患者服务类领域、医疗服务类领域、医药服务类领域、医疗美容类领域和医疗保健类领域等细分场景快速发展。以恒瑞医药、白云山为代表的传统医药上市公司和以平安好医生、111集团和新氧科技为代表的互联网医疗上市企业各自占据大健康产业领域的一席之地。艾媒商情舆情监测系统数据显示,受2018年和2019年上半年医疗领域负面舆情的影响,大健康产业各上市企业正从低谷平稳回升。艾媒咨询分析师认为,受社会医疗需求和国家政策的推动,大健康产业仍是未来投资的亮点。

The vertical deepening of the large health industry segment has promoted the continuous improvement of the pattern of the big health industry. Influenced by policy encouragement and capital promotion, in 2019, the big health industry developed rapidly in the sub-sectors such as patient service, medical services, medical services, medical and beauty, and health care. The traditional pharmaceutical listed companies represented by Hengrui Medicine and Baiyun Mountain and the Internet medical listed companies represented by Ping An Doctor, 111 Group and New Oxygen Technology each occupy a place in the field of large health industry. According to data from the Aibu Business Intelligence Monitoring System, the listed companies in the big health industry are recovering steadily from the bottom of the market due to the negative public sentiment in the medical field in the first half of 2018 and 2019. Ai Media Consulting analysts believe that the health industry is still the highlight of future investment, driven by social medical needs and national policies.

本报告研究涉及企业/品牌/案例:腾讯,经纬中国,挚信资本,兰馨亚洲,安佰深中国,鼎晖投资,康辉医疗,瑞奇外科,星童医疗,美柚,V大夫,掌上糖医,药品终端网,GHG,Syneron Candela,郝海生物科技,华熙生物,复星医药,北京丽都医疗美容医院,深圳鹏爱医疗美容医院,更美,悦美,新氧,美黛拉,美呗,美丽神器

iiMedia Research(艾媒咨询)数据显示,2018年中国医美产业市场规模达2190亿元,预计2021年将突破3000亿元,行业增长快速,前景广阔。医美平台是医疗美容机构的获客新渠道,能够帮助医美机构实现精准营销,提升盈利空间。在行业加速发展的过程中,医美平台寡头格局逐步形成。新氧作为头部平台,已在用户数量、社区内容、医疗机构资源等方面有较多积累,在马太效应作用下,更易形成商业价值增长的良性循环。但随着规模扩张,平台上滋生了虚假日记、刷单等“灰色产业”,极大的损害了新氧的形象。然而机构和用户数量的增长不断增加新氧的审核难度,维护平台公信力的挑战升级。另外,随着互联网巨头以及老牌上市公司的入局,行业竞争加剧,新氧要面临来自用户规模、资金实力、技术实力、行业资源等多方面的围剿,未来发展道路阻碍重重。

According to iiMedia Research, in 2018, the scale of China's medical aesthetic market reached 219 billion yuan, and is expected to exceed 300 billion yuan in 2021. Chinese medical aesthetic industry is growing rapidly and considerably, bringing a broad prospect. The medical aesthetic platform is a new channel for medical aesthetic institutions, which can help medical institutions achieve accurate marketing and improve profitability. In the process of the accelerating development of the industry, a oligarchic pattern of the medical beauty platform has gradually formed. As a head platform, So-Young has accumulated a large scale of users, community content, medical institutions and other resources. Under the effect of Matthew effect, it is easier for So-Young to form a virtuous circle of commercial value growth. However, with the development, a ““gray industry““ consists of virtual holiday notes and brush sheets has emerged on the platform, which greatly damaged the image of So-Young. Meanwhile, the growth in the number of institutions and users increases the difficulty of platform audition, making the maintenance of its credibility even more challenging. In addition, with the Internet giants and established listed companies entering the game, the competition tends to be intensified. So-Young would have to face the pressure from user scale, financial strength, technical strength, and industry resources, which is rather challenging.

本报告研究涉及企业/品牌包括:新氧、更美、悦美、美黛拉、美丽神器、美呗、南方医院、伊美尔、熙朵、碧莲盛、雍禾植发、科发源植发、新生植发、恒博医疗、昊海生物科技、华熙生物、复星医药、深圳鹏爱医疗美容医院、北京丽都医疗美容医院

中国医疗美容行业处于快速发展期,iiMedia Research(艾媒咨询)监测发现,2018年中国医美行业市场规模达2245亿元,牙齿美容及面部美容是医美市场的重要构成部分,占比分别达32.5%和35.3%。目前中国医美行业已形成生产商、医美机构、终端市场三大产业链环节,产业发展前景广阔,但作为新兴行业,中国医疗美容行业将面临着行业监管、公共关系危机、行业竞争激烈等几大风险。

Driven by the rise of the younger generation of consumer groups and the development of new models in the medical beauty industry, the penetration rate and consumer demand of China's medical beauty industry continue to rise. In 2018, the penetration rate of Chinese medical users reached 7.4%, and women were the main medical and aesthetic consumers. The proportion is 88.9%. At present, there are more than 10,000 registered medical and beauty institutions in China, and the industry is in a period of rapid development. iiMedia Research found that embedding, double eyelids, and full body fat filling are the favorite surgical items for Chinese women and medical consumers, while nasal synthesis, tautological fat, cheeks, hair transplants, etc. For the Chinese male medical beauty consumer's favorite surgical project, potential customers in China's medical beauty industry are most concerned about the safety of surgery, followed by medical qualifications and word of mouth and surgery prices. Medical beauty as an emerging industry, public relations crisis, strict industry supervision, lack of relevant professionals is a factor that restricts its development, and in the future, with the influx of capital from the industry, the competition in China's medical and aesthetic industry will become more intense.

近几年,中国居民人均医疗保健消费支出均保持10%以上的增长水平。2018年居民人均医疗保健消费支出达1685元,同比增长16.1%。中国国内经济增长及居民消费水平的提高刺激了居民医疗消费需求的不断增长。大健康产业蓬勃发展的浪潮中,乱象横生、问题众多。市场监管的不规范、营销骗局层出不穷、假药频出等,不仅骗取群众血汗钱,更是严重危害人民生命健康。艾媒大数据舆情监控系统数据显示,医美、保健品及生物制药成为大健康产业问题重灾区。在健康产业下衍生的各种产品,消费者尤其关注产品的安全性、个人隐私的保护及价格等问题。作为与老百姓生命和健康安全紧密相关的领域,大健康行业在用药安全、销售诚信、售后服务等任何一个环节都容不得半点瑕疵。同时,也对构建更加完善的监管制度、更严格的惩戒体系、更畅通的信息发布机制提出更高的要求。

According to iiMedia Research data, the current demand of logistics enterprises for smart logistics mainly includes logistics data, logistics cloud and logistics equipment. In 2018, the smart logistics market will exceed 400 billion yuan. It is expected that by 2025, the smart logistics market will exceed trillion yuan. iiMedia Consulting analysts believe that with the development of IoT, AI and other technologies, as well as the higher requirements for logistics in new retail, intelligent manufacturing and other fields, the scale of intelligent logistics market will continue to expand. At the same time, the development of new retail, the upgrading of consumer consumption and the increase of user experience expectations have contributed to the gradual expansion of demand in the real-time distribution industry. It is expected that the number of users in China's distribution industry will reach 421 million in 2019, and there is still potential for continued growth.

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