全球领先的新经济产业第三方数据挖掘与分析机构
关于“原料”的报告
艾媒咨询 | 2026年牛筋肠行业发展趋势研究报告
近年来以俄罗斯风味、大块牛筋、低淀粉为特点的牛筋肠网红产品借助直播电商迅速崛起，有效带动品类热度与市场扩容。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国牛筋肠行业发展趋势研究报告》显示，中国休闲食品行业整体保持规模稳步扩容、结构持续优化的发展态势，预计2027年市场规模将达12378亿元；牛筋肠作为特色肉制品零食细分品类，2025年市场规模为2.50亿元，预计2030年增至2.99亿元，整体呈平稳温和增长。消费层面，78.79%的消费者选购时首要关注口感筋道或软糯程度，其次为口味风味（69.70%），价格性价比与配料健康属性均占66.67%，体现出消费者以口感为核心、兼顾风味、性价比与健康的消费偏好。
艾媒咨询分析师认为，未来牛筋肠行业将依托休闲食品行业整体扩容与结构优化的大趋势，保持平稳温和增长，市场规模持续稳步提升；在消费需求驱动下，行业将围绕口感升级、风味创新、健康化配方与高性价比四大核心方向发展，产品将更加注重筋道质感提升、配料表精简干净、口味多样化迭代，同时兼顾成本与品质平衡，逐步走向品质化、精细化、健康化的良性发展轨道。
In recent years, the internet-famous products featuring Russian flavors, large pieces of beef tendons, and low starch content have rapidly risen through live-streaming e-commerce, effectively boosting the popularity of the category and expanding the market. The latest report titled "Research Report on the Development Trends of the Chinese Beef Tendon Sausage Industry in 2026" released by iiMedia Research shows that the overall Chinese snack food industry maintains a steady expansion in scale and continuous optimization in structure. It is expected that the market size will reach 1,237.8 billion yuan in 2027. As for beef tendon products, as a specialized meat snack category, the market size was 250 million yuan in 2025 and is expected to increase to 299 million yuan in 2030, showing a stable and moderate growth trend overall. At the consumption level, 78.79% of consumers prioritize the texture of the product when making purchases, followed by the flavor profile (69.70%). Price, cost-effectiveness, and the health attributes of ingredients all account for 66.67%. This reflects consumers' preference for the core of taste, while also considering flavor, cost-effectiveness, and health.
Analysts from iResearch Consulting believe that in the future, the beef tendon products industry will rely on the overall expansion and structural optimization of the snack food industry to maintain a stable and moderate growth, with the market size continuously and steadily increasing. Driven by consumer demand, the industry will develop around four core directions: taste upgrade, flavor innovation, healthy formula, and high cost-effectiveness. Products will pay more attention to enhancing the texture of tendons, simplifying and cleaning the ingredient list, iterating the variety of flavors, while also balancing cost and quality, gradually moving towards a virtuous development path of quality, refinement, and health.-
艾媒咨询 | 2025年中国肉制休闲零食行业发展状况与消费行为调查数据
在健康化趋势与即食需求的双重推动下，中国肉制休闲零食行业保持增长态势，消费场景也逐步从传统零食向户外休闲、佐餐搭配等多维度延伸。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国肉制休闲零食行业发展状况与消费行为调查数据》显示，2024年中国肉类产量达到9779.90万吨；2025年中国休闲食品行业规模为11804亿元，2027年预计将达到12378亿元。中国肉类产量的持续增长为肉制休闲零食行业提供了充足的原料保障与成本优化空间，上游供给扩容直接助推即食肉制品创新升级。企业应把握原料优势，深耕产品研发与品质提升，以满足消费者对高品质肉制零食的增量需求。
在2025年中国消费者购买肉制休闲零食时，最关注的因素是味道口感是否喜欢，占比高达49.73%。其次是价格是否合理，占比45.27%。消费场景集中于“休闲娱乐”，如追剧、游戏等，占比达70.68%；“朋友聚会”场景也较为常见，占53.78%。反映出该品类以满足日常休闲与社交需求为主。这表明当前消费者的决策仍以感官满足与性价比为核心导向，显示肉制零食的“休闲属性”与“情感陪伴”功能突出。企业需在优化风味与成本控制的基础上，进一步围绕高频的居家娱乐及社交场景进行产品创新与精准营销，以巩固消费黏性。
艾媒咨询分析师认为，未来中国肉制休闲零食行业将呈现以下发展趋势。一是健康化升级加速，低脂、低钠、高蛋白产品受到青睐，清洁标签与功能性添加成为创新重点；二是风味与形态持续多元化，地域特色与国际口味融合，满足消费者尝鲜需求；三是消费场景进一步细分，除了休闲娱乐与社交场景外，运动健康、办公室补给等场景渗透加深；四是品牌竞争转向供应链把控与可持续能力，可追溯原料与环保包装将逐渐成为行业标配。
Driven by the dual forces of health trends and the demand for ready-to-eat products, the Chinese meat-based snack industry has maintained a growth momentum, with consumption scenarios gradually expanding from traditional snacks to multiple dimensions such as outdoor leisure and meal accompaniments. According to the latest "2025 China Meat-Based Snack Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, China's meat production reached 97.799 million tons in 2024; the scale of China's snack industry is expected to be 1.1804 trillion yuan in 2025 and 1.2378 trillion yuan in 2027. The continuous growth of China's meat production provides sufficient raw material guarantees and cost optimization space for the meat-based snack industry, and the expansion of upstream supply directly promotes the innovation and upgrading of ready-to-eat meat products. Enterprises should leverage the raw material advantages, focus on product research and development and quality improvement, to meet the increasing demand for high-quality meat-based snacks from consumers.
When Chinese consumers purchase meat-based snacks in 2025, the most concerned factor is whether they like the taste and texture, accounting for as high as 49.73%. The second factor is whether the price is reasonable, accounting for 45.27%. The consumption scenarios are mainly concentrated in "leisure and entertainment", such as watching TV series and playing games, accounting for 70.68%; "friend gatherings" are also common, accounting for 53.78%. This reflects that the category mainly meets the daily leisure and social needs. This indicates that current consumers' decisions are still centered on sensory satisfaction and cost-effectiveness, highlighting the "leisure attribute" and "emotional companionship" functions of meat-based snacks. Enterprises need to optimize flavors and cost control, and further carry out product innovation and precise marketing around frequent home entertainment and social scenarios to consolidate consumer stickiness.
Analysts from iiMedia Research believe that the following trends will emerge in the Chinese meat-based snack industry in the future. First, the pace of health upgrades will accelerate, with low-fat, low-sodium, and high-protein products favored, and clean labels and functional additives becoming the focus of innovation; second, flavors and forms will continue to diversify, with the integration of regional characteristics and international flavors to meet consumers' desire for novelty; third, consumption scenarios will be further segmented, with the penetration of scenarios such as sports and health, and office supplies deepening in addition to leisure and entertainment and social scenarios; fourth, brand competition will shift to supply chain control and sustainable capabilities, with traceable raw materials and eco-friendly packaging gradually becoming industry standards. -
艾媒咨询 | 2026年中国香水行业研究及消费者洞察报告
随着悦己消费理念的深化与消费场景的持续拓宽，消费者对香水的需求向日常化、个性化延伸，为中国香水市场增长奠定了坚实基础。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国香水行业研究及消费者洞察报告》显示，2024年中国香水市场规模已达250亿元，预计2029年有望达到515亿元。艾媒咨询分析师认为，在“嗅觉经济”崛起、消费者“悦己”需求升级与本土品牌“东方叙事”破圈的背景下，中国香水市场展现出蓬勃活力。当前，国际品牌固守高端市场，国产品牌凭借文化赋能实现差异化突围，小众香与国风香更成为增长新热点。未来，中国香水市场有望进一步扩容，成为驱动全球香水行业增长的核心引擎。
With the deepening of the self-indulgence consumption concept and the continuous expansion of consumption scenarios, consumers' demand for perfumes has extended towards daily use and personalization, laying a solid foundation for the growth of the Chinese perfume market. According to the latest "China perfume industry research and consumer insight report in 2026" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis agency for the new economy industry, the scale of the Chinese perfume market has reached 25 billion yuan in 2024 and is expected to reach 51.5 billion yuan by 2029.Analysts from iiMedia Research believe that against the backdrop of the rise of the "olfactory economy", the upgrading of consumers' "self-pleasing" demands, and the breakthrough of domestic brands with "Oriental narratives", the Chinese perfume market has demonstrated vigorous vitality. Currently, international brands are firmly entrenched in the high-end market, while domestic brands have achieved differentiated breakthroughs through cultural empowerment. Niche perfumes and perfumes with Chinese elements have become new growth hotspots. In the future, the Chinese perfume market is expected to further expand and become a core engine driving the growth of the global perfume industry. -
艾媒咨询 | 2025年中国中药茶饮行业发展状况与消费行为调查数据
在健康消费的浪潮下，中药茶饮这一“健康+饮品”的跨界赛道强势崛起。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国中药茶饮行业发展状况与消费行为调查数据》显示，2024年中国养生茶饮市场规模为512.8亿元，预计2028年中国养生茶饮市场规模将达到1189.5亿元。随着现代生活节奏加快和健康理念深入人心，养生茶饮凭借其天然、健康的特性日益受到消费者青睐。在中医药文化复兴和“药食同源”理念的影响下，市场涌现出越来越多创新产品，持续推动了中国养生茶饮市场规模显著增长，显示出强劲的发展动力与广阔的市场前景。
中国消费者饮用中药茶饮的方式中，“个人熬煮”占比最高（67.10%），反映出对传统制备方式的显著偏好；线下门店现制消费亦占相当比例（47.56%），显示现制茶饮市场具备良好基础。在饮用场景方面，“身体不适时”占比达74.45%，表明中药茶饮在缓解症状方面的功能性认知深入人心；而“疲劳困乏时”饮用比例也达43.91%，说明其在提神醒脑方面亦具市场需求。整体来看，中药茶饮消费仍高度依赖“药食同源”的文化认同，既被视作缓解特定症状的功能饮品，也逐步融入日常，成为调节身心的健康生活方式。
艾媒咨询分析师认为，中国中药茶饮行业未来将呈现以下三大发展趋势。一是产业现代化与标准化。行业竞争将向上游延伸，推动中药材原料的规范化种植与可追溯体系建设。同时，依托现代萃取技术与生产工艺升级，实现风味与功效的稳定输出，为规模化扩张奠定坚实基础。二是产品功能精准化与多元化。中药茶饮企业将针对睡眠管理、体重控制、情绪舒压等细分需求，开发成分与靶向更明确的精准化产品，满足多元化的健康消费场景。三是消费体验日常化与时尚化，中药茶饮将持续淡化“药感”，强化“时尚养生”标签，深度融入年轻人的日常办公与社交生活，完成从功能性饮品到生活方式品牌的进化。
Under the wave of health consumption, the cross-border track of traditional Chinese medicine tea, which combines "health" and "beverages", has risen strongly. According to the latest "2025 Development Status and Consumer Behavior Survey Data of Traditional Chinese Medicine Tea Industry in China" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the market size of health-preserving tea in China was 51.28 billion yuan in 2024, and it is expected to reach 118.95 billion yuan in 2028. With the acceleration of modern life pace and the deepening of health concepts, health-preserving tea, with its natural and healthy characteristics, is increasingly favored by consumers. Under the influence of the revival of traditional Chinese medicine culture and the concept of "food and medicine sharing the same origin", more and more innovative products have emerged in the market, continuously driving the significant growth of the market size of health-preserving tea in China, demonstrating strong development momentum and broad market prospects.
Among the ways Chinese consumers drink traditional Chinese herbal tea, "personal brewing" accounts for the highest proportion (67.10%), reflecting a significant preference for traditional preparation methods; consumption at offline stores also takes up a considerable share (47.56%), indicating a solid foundation for the market of freshly made herbal tea. In terms of consumption scenarios, "when feeling unwell" accounts for 74.45%, demonstrating that the functional perception of traditional Chinese herbal tea in alleviating symptoms is deeply rooted in people's minds; while "when feeling tired and sleepy" also has a consumption ratio of 43.91%, suggesting that there is also market demand for its ability to refresh and invigorate. Overall, the consumption of traditional Chinese herbal tea still highly relies on the cultural recognition of "food and medicine sharing the same origin", being regarded not only as a functional drink for specific symptoms but also gradually integrating into daily life as a healthy lifestyle for regulating the body and mind.
Analysts from iiMedia Research believe that the traditional Chinese medicine tea industry in China will present the following three major development trends in the future. First, industrial modernization and standardization. Industry competition will extend to the upstream, promoting the standardized planting of traditional Chinese medicinal materials and the construction of traceability systems. At the same time, relying on modern extraction technology and production process upgrades, stable flavor and efficacy output will be achieved, laying a solid foundation for large-scale expansion. Second, product function precision and diversification. Traditional Chinese medicine tea enterprises will develop more precise products targeting specific needs such as sleep management, weight control, and stress relief, to meet diverse health consumption scenarios. Third, daily and fashionable consumption experience. Traditional Chinese medicine tea will continue to reduce the "medicinal taste", strengthen the "fashionable health preservation" label, and deeply integrate into the daily office and social life of young people, completing the evolution from a functional drink to a lifestyle brand. -
艾媒咨询 | 2024-2025年全球及中国香料香精行业运行大数据与投资价值分析报告
随着中国居民生活水平的提高与消费结构的升级，日化、食品等行业在下游需求的推动下得到了持续发展，进而为香料香精产业链的上游和中游企业提供广阔的市场空间和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年全球及中国香料香精行业运行大数据与投资价值分析报告》数据显示，2023年中国香料香精行业市场规模为439亿元，同比增长2.6%。未来在国家和政府的大力支持下，中国香料香精行业凭借原料优势、成本优势与多样化的市场需求，向着高端化、数字化、绿色化的方向发展，预计2026年中国香料香精行业市场规模有望突破500亿元。
艾媒咨询分析师认为，未来在国家和政府的大力支持下，中国香料香精行业凭借原料优势、成本优势与多样化的市场需求，将向着高端化、数字化、绿色化的方向发展。
With the improvement of Chinese residents' living standards and the upgrading of consumption structure, the daily chemical, food and other industries have been continuously developed under the impetus of downstream demand, which provides a broad market space and opportunities for the upstream and midstream enterprises of the fragrance and flavor industry chain. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, recently released the "2024-2025 Big Data and Investment Value Analysis Report of the Global and China Fragrance and Flavor Industry" data shows that the market size of China's fragrance and flavor industry in 2023 is 43.9 billion yuan. Year-on-year growth was 2.6 per cent. In the future, with the strong support of the state and the government, China's flavor industry with raw material advantages, cost advantages and diversified market demand, towards high-end, digital, green direction, is expected to 2026 China's flavor industry market size is expected to exceed 50 billion yuan.
Analysts from iiMedia Consulting believe that In the future, with the strong support of the state and the government, China's fragrance industry will develop in the direction of high-end, digital and green by virtue of raw material advantages, cost advantages and diversified market demand. -
艾媒咨询｜2023年中国预制菜产业发展蓝皮书
2024年3月15日，第二届中国国际（佛山）预制菜产业大会在广东佛山顺德开幕。来自全球10多个国家（地区）的客商，超千家预制菜全产业链企业及采购商参会。本次大会由广东省农业农村厅、佛山市人民政府主办，广东省农业对外经济与农民合作促进中心、佛山市农业农村局、佛山市顺德区人民政府承办。大会围绕“先进生产力”“创新”等关键词，聚焦预制菜产业的发展成果，总结发展思路，探讨发展方向，描绘预制菜产业发展蓝图。
活动现场，《2023年中国预制菜产业发展蓝皮书》（以下简称“《蓝皮书》”）正式发布。《蓝皮书》由第二届中国国际（佛山）预制菜产业大会组委会指导、艾媒咨询和南方农村报共同编写。
《蓝皮书》内容翔实、脉络清晰、数据丰富，共分七大部分，采用市场调查、深度访谈、桌面研究、大数据分析等方法，系统性阐释了中国预制菜行业发展背景、核心数据及模式分析、行业指数解读及省份案例、产业园区分析、企业发展状况研究、细分市场消费趋势研究和产业未来发展趋势。《蓝皮书》准确及时地反映了全国预制菜产业的发展态势，构筑了多维、立体、全面的产业发展图景。
2023年中央一号文件对乡村产业高质量发展作出具体部署，首次提出“提升净菜、中央厨房等产业标准化和规范化水平”“培育发展预制菜产业”。预制菜产业的高质量发展对于促进农村一二三产业融合发展、助力乡村振兴、推动餐饮零售化具有重要意义。数据显示，2023年中国预制菜产值超5000亿元，同比增长23.1%，预计2026年中国预制菜市场规模将突破万亿元。
《蓝皮书》对中国预制菜产业链上游、中游和下游的产业发展概况、企业案例分析、商业运行模式与创新发展趋势进行详细分析，通过对全国31个省（自治区、直辖市）的预制菜产业传播声量、企业数量和规模、产业园区建设、重点企业平台销量、政策扶持力度、高水平产业交流，并结合分析师团队评价等指标进行分析核算生成了《2023年年度中国各省预制菜产业发展水平排行榜》。其中，广东省作为预制菜的“策源地”，在政策、经济等多方面具备发展优势，2023年依然占据排行榜第一位。《蓝皮书》还选取了排行榜中发展水平较高的五个省份进行客观分析与评价。
报告全文内容共计375页、207126字、251个图表。 -
-
-
-
- 1
- 2
