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关于“口碑”的报告

本报告研究涉及企业/品牌/案例:花加,花点时间,爱上鲜花,极客修,快手阿修,我来修修,盒马鲜生,百果园,每日优鲜,阿姨帮,来人到家,无忧保姆,泰迪生活,58到家,河狸家,e袋洗,京东到家,美团,大众点评,饿了么,口碑津贴

iiMedia Research(艾媒咨询)数据显示,2018年中国数字经济占GDP比重达34.8%,其中服务业数字经济比重为35.9%,于2016年相比增长了6.3个百分点,在各行业中占比最高,增速最快。数字经济的蓬勃发展,推动着传统产业的改造提升,特别是生活服务行业,其数字化升级为中国经济发展增添了新动能。iiMedia Research(艾媒咨询)数据显示,预计2019年中国在线餐饮外卖市场规模达到2845.5亿元,生鲜电商市场规模达到1620.0亿元,互联网社区服务市场规模达到2316.1亿元,本地生活服务行业在数字化升级推动下,即将进入万亿元市场。而随着一二线城市本地生活服务市场竞争趋于白热化,未来下沉市场和场景拓展将成为本地生活平台竞争的焦点。

As the data of iiMedia Research showed, China digital economy accounted for 34.8% of GDP in 2018. The proportion of digital economy in service industry is 35.9% and increased by 6.3% compared with 2016, accounting for the highest proportion and fastest growth in all industries. The vigorous development of digital economy promotes the transformation and upgrading of traditional industries, especially the life service industry, whose digital upgrading has added new momentum to the economic development in China. As the data of iiMedia Research showed, it is estimated that the scale online take-out market in China will reach 284.55 billion yuan in 2019, the scale of fresh e-commerce market will reach 162.0 billion yuan, and the scale of Internet community service market is reaching 231.61 billion yuan. With the promotion of digital upgrading, the local life service industry will soon enter the trillion yuan market. With the fierce competition of the local life service market in the first and second tier cities, the sinking market and scenario expansion will become the focus of the competition of the local life service platforms in the future.

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