本报告研究涉及企业/品牌/案例：梦工厂，迪士尼，bluesky,吉卜力,万代,万氏兄弟,知音漫客，蛮有文化，腾云动漫，网易漫画，bilibili ，优酷，爱奇艺，卡酷动漫，优漫卡通，芝兰玉树，奥飞娱乐，华强方特，九游，金添动漫，大地影院，金鹰卡通，炫动卡通，新科动漫，新动漫，动漫秀场

　　2019全球动漫产业仍以美国、日本双头称霸。美国迪士尼2019Q2财报公布，其营业利润再创新高;漫威IP制作的《复仇者联盟四》全球吸金。日本方面，2013年至2018年，日本动画内容发行总收益不断上升，吉卜力工作室的影响不容小觑。中国方面，动漫产业也在蓬勃发展，2018年动漫行业发生65起融资事件，单起投资的平均金额不断上升。IP打造方面，以阿里影视旗下的衍生品授权与开发平台阿里鱼为例，2019财年，旅行青蛙IP衍生的商品销售GMV达到2亿元，动漫IP皮卡丘的衍生品销售额近5亿元;产业园区方面，2019年中国动漫产业园数量超过18个;国际化发展方面，2019年，阿里影业与好莱坞等合作，动画电影制作宣发步入国际化发展，其联合发行的《未来机器城》在戛纳上被Netflix以3000万美元买下影片海外发行权。

　　2019 The global animation industry still dominates the United States and Japan. The US Disney 2019Q2 earnings report announced that its operating profit reached a new high; Marvel IP produced the ““Avengers““ global gold. In Japan, from 2013 to 2018, the total revenue of Japanese animation content is rising, and the influence of Ghibli Studio cannot be underestimated. In China, the animation industry is also booming. In the animation industry, there were 65 financing events in 2018, and the average amount of investment from a single source continued to rise. In terms of IP creation, taking Alibaba, a derivative licensing and development platform of Ali Films, as an example, in the fiscal year of 2019, the sales of frog IP-derived goods reached 200 million yuan, and the sales of animation IP Pikachu derivatives reached nearly 500 million yuan; In terms of industrial parks, there were more than 18 Chinese animation industry parks in 2019. In terms of international development, in 2019, Alibaba Pictures and Hollywood cooperated, and the animation film production announced its international development, and its joint release of Future Machine City ““At the Cannes, Netflix bought the overseas distribution rights for the film for $30 million.