艾媒咨询 | 2025年中国军工产业发展状况及重点企业大数据监测报告

全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国军工概念板块上市公司经营数据分析报告》显示，2025年前三季度，军工概念板块营收前十企业合计实现营收3920.2亿元，归母净利润达174.85亿元，前三家合计贡献近六成。艾媒咨询分析师认为，这一高度集中的营收分布，反映出头部企业在行业中的领先地位及其所处的成熟发展阶段，也印证了当前军工行业竞争格局整体趋于稳定。与此同时，军工行业盈利模式以订单驱动为主，盈利能力受政策和市场需求影响较大。近年来，在国防预算连续多年保持7%以上增长、军贸出口加速、“十五五”规划衔接以及建军百年目标临近等多重驱动下，军工概念板块资产结构持续优化，整体研发投入强度也维持在较高水平，已稳步迈入“需求明确、产能兑现”的良性发展通道，进一步夯实了其作为国家安全战略支柱和高端制造核心载体的产业地位。
To systematically grasp the high-quality development momentum of China's national defense and military industry in the concluding year of the 14th Five-Year Plan, iiMedia Research, a world-leading third-party institution for data mining and analysis of the new economy industry, has recently released the China Military-Concept Listed Companies Operational Data Analysis Report in 2025. The report shows that in the first three quarters of 2025, the top 10 enterprises in the military industry concept sector in terms of revenue achieved a combined operating revenue of 392.02 billion yuan and a net profit attributable to parent companies of 17.485 billion yuan, with the top three contributing nearly 60% of the total. Analysts at iiMedia Research pointed out that this highly concentrated revenue distribution not only reflects the leading position of head enterprises in the industry and their mature stage of development, but also confirms that the overall competitive pattern of the current military industry is tending to be stable. Meanwhile, the profit model of the military industry is mainly order-driven, and its profitability is greatly affected by policies and market demand. In recent years, driven by multiple factors including the continuous growth of national defense budget by more than 7% for many years, the accelerated export of military trade, the connection of the 15th Five-Year Plan, and the approaching centenary goal of the founding of the people's army, the asset structure of the military industry concept sector has been continuously optimized, and the overall R&D investment intensity has also remained at a high level. The industry has steadily stepped into a sound development track featuring "clear demand and capacity fulfillment", which has further consolidated its industrial status as a strategic pillar of national security and a core carrier of high-end manufacturing.

中国海防2021年第三季度报告

艾媒咨询|2021年中国国潮品牌崛起研究报告

本报告研究涉及企业/品牌/案例：安踏，李宁，回力，完美日记，花西子，华为，大疆，小米，李子柒品牌

2021年5月7日，由广州市广告行业协会联合时代华商商学院品牌发展协会共同举办的“2021品牌发展高峰论坛”成功举行。论坛以“驱动品牌新格局·引领市场新消费”为主题，邀请学术界、企业界代表作主题交流、报告发布、圆桌讨论，共同探讨在国内新消费升级的大背景下品牌如何布局发展，寻找新消费环境下的品牌新机遇、新动能。
论坛中，艾媒咨询集团CEO兼首席分析师张毅发布了《2021中国国潮品牌崛起研究报告》，报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国国潮经济发展背景、现状、模式等进行全面分析，并结合用户调研数据及典型国潮品牌发展介绍，为2021年国潮品牌的发展方向提供了参考和借鉴。
On May 7, 2021, the "2021 Brand Development Summit Forum" jointly organized by the Guangzhou Advertising Industry Association and the Time China Business School Brand Development Association was successfully held. The theme of the forum is "Drive the new brand pattern and lead the new consumption of the market". Representatives from academia and business circles are invited to make thematic exchanges, report releases, and roundtable discussions to discuss how to develop the brand in the context of new domestic consumption upgrades, and to find new ones. Brand new opportunities and new momentum in the consumer environment.
In the forum, Zhang Yi, CEO and chief analyst of iiMedia Consulting Group, released the "2021 China National Tide Brand Rise Research Report", which is based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Sentiment and Public Opinion Data Monitoring System. , A comprehensive analysis of China’s Guochao’s economic development background, current situation and model, combined with user survey data and introduction of typical Guochao brand development, provides reference and reference for the development direction of Guochao’s brand in 2021.

艾媒咨询｜2024年中国国潮经济发展状况及消费行为调查报告

3月15日，“电商赋能国货‘潮品’新消费”活动在福建厦门举办。本次活动得到了国家市场监管总局办公厅、国家市场监督管理总局网络交易监管司的指导与支持，由厦门市市场监督管理局、厦门市消费者权益保护委员会、《中国质量万里行》杂志社主办。艾媒咨询分析师受邀出席了本次活动，并携手中国质量万里行于现场发布了《2024年中国国潮经济发展状况及消费行为调查报告》。随着中国经济的快速发展和人民生活水平的不断提高，消费者对品质和个性化的要求越来越高，国潮产品逐渐赢得消费者的青睐。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）和《中国质量万里行》杂志社最新发布的《2024年中国国潮经济发展状况及消费行为调查报告》数据显示，2023年中国国潮经济市场规模为20517.4亿元，同比增长9.44%，预计2028年将突破30000亿元。近年来，国潮品牌在产品创新和品牌营销上持续发力，不断创造出新的消费潮流，行业发展前景广阔。
On March 15, the "E-commerce enables the new consumption of Domestic 'Fashion goods'" event was held in Xiamen, Fujian Province. The event was guided and supported by the General Office of the State Administration for Market Regulation and the Department of Online Transaction Supervision of the State Administration for Market Regulation, and hosted by Xiamen Municipal Administration for Market Supervision, Xiamen Consumer Rights and Interests Protection Committee, and China Quality Miles Magazine Publisher. IImedia Consulting analysts were invited to attend the event, and together with China Quality Miles released the "Survey Report on China's China-Chic Economic Development and Consumption Behavior in 2024" on the site. With the rapid development of China's economy and the continuous improvement of people's living standards, consumers have higher and higher requirements for quality and personalization, and Guochao products have gradually won the favor of consumers. According to the latest "Survey Report on China's China-Chic Economic Development and Consumption Behavior in 2024" released by iiMedia Research and China Quality Miles Magazine Publisher, the market size of China's Guochao economy in 2023 was 2051.74 billion yuan, up 9.44% year-on-year, and is expected to exceed 3,000 billion yuan in 2028. In recent years, the national tide brand in product innovation and brand marketing continues to make efforts to create new consumer trends, the industry has broad prospects for development.

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本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。