As the data of iiMedia Research showed, the scale of China Online Interior Decoration market in 2018 has reached 344.19 billion yuan, and it is expected to exceed 400 billion yuan in 2020. iiMedia Research Consulting Analysts believe that by adjusting the macro factors of real estate regulation, the overall market growth rate is greatly affected, and the overall market competition will become increasingly fierce. After several years of development, the drawbacks of Online Interior Decoration have been exposed, and the quality of service of the platform has also been widely concerned. At the same time, the emergence of new technologies such as VR and AR provides more possibilities for many links of Online Interior Decoration , and also gives marketing power to the industry. In addition, the consumption scale of the three or four tier cities is huge, and the improvement of living standards makes their demands for home decoration higher and higher. With the availability of the Internet, the sinking market will become a new growth point of Online Interior Decoration.
With the improvement of the living standard, the public have higher requirements for interior decoration, especially for the quality of interior decoration. As the data of iiMedia Research showed, the scale of online interior decoration industry in China reached 344.19 billion yuan in 2018, and will exceed 433.82 billion yuan in 2019. Pacing with the relatively higher growing speed, the scale will exceeded 500 billion yuan in 2020. As the data of iiMedia Research showed, 46.0% of the interviewed users think that the most serious shortage of online interior decoration service platform is numerous invisible items existing. The business model of online interior decoration industry is relying too much on price advantage to obtain customers, and has become an obvious disadvantage. In the new situation, the quality is the more significant core of competition, and the industry will enter the era of quality decoration. iiMedia Research analyst believes that quality interior decoration has higher requirements for design ability, construction ability, service ability and support ability. Online interior decoration platform should enhance its competitiveness under the new requirements.
随着齐家网上市及互联网巨头企业布局，互联网家装行业发展形势向好。iiMedia Research（艾媒咨询）数据显示，2018年中国互联网家装市场规模达3441.9亿元。由于家装属低频消费服务，消费者对其了解程度低。iiMedia Research（艾媒咨询）数据显示，63.2%的互联网家装潜在用户仅简单了解家装知识。互联网家装平台应降低潜在用户的认知成本，解决用户该部分痛点。
With the listing of Qijia and the Internet giant enterprises laying out on the market, the development situation of China online interior decoration industry is better. As the data of iiMedia Research showed, the scale of China online interior decoration market has reached 344.19 billion yuan. As interior decoration is a low-frequency consumer service, consumers have a low understanding of it. As the data of iiMedia Research showed, 63.2% of the potential online interior decoration users only know about home furnishing simply. Online interior decoration platforms should reduce the cognitive cost of potential users and to solve the paint points of the users.