全球领先的新经济产业第三方数据挖掘与分析机构
关于“在线外卖”的报告
艾媒咨询 | 2025-2026年中国下沉市场即时配送平台趋势洞察报告
下沉市场，涵盖三四线城市及以下的县镇与农村地区，是我国人口基数最大、面积最大、潜力最大的市场。在消费升级与数字化转型的双重作用下，市场进一步拓展了即时配送服务的应用场景，使之成为推动下沉市场消费活力与经济潜力释放的重要力量。各大即时配送平台纷纷布局下沉市场，即时配送服务逐渐成为下沉市场居民生活不可或缺的部分。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国下沉市场即时配送平台趋势洞察报告》数据显示2024年中国即时物流用户规模达7.99亿人，同比增长9.1%，未来随着即时物流的持续扩展，2030年用户规模预计将超10亿人。艾媒咨询分析师认为，随着居民收入和消费支出的增长，消费结构逐渐向“品质化+服务化”升级，消费者对即时配送服务的时效性和品牌力提出了更高要求。
The lower-tier market, which covers counties, towns and rural areas in third - and fourth-tier cities and below, is the market with the largest population base, the largest area and the greatest potential in China. Under the dual influence of consumption upgrade and digital transformation, the market has further expanded the application scenarios of instant delivery services, making it an important force in promoting the release of consumption vitality and economic potential in the lower-tier markets. Major instant delivery platforms are all making inroads into the lower-tier markets, and instant delivery services are gradually becoming an indispensable part of the lives of residents in these markets. According to the latest "Insight Report on Trends of Instant Delivery Platforms in China's Lower-tier Markets from 2025 to 2026" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, the scale of instant logistics users in China reached 799 million in 2024, with a year-on-year growth of 9.1%. In the future, with the continuous expansion of instant logistics, the user base is expected to exceed one billion by 2030.Analysts from iiMedia Research believe that as residents' income and consumption expenditure grow, the consumption structure is gradually upgrading towards "quality + service", and consumers have put forward higher requirements for the timeliness and brand power of instant delivery services.-
艾媒咨询 | 2024年中国在线外卖平台市场发展状况与消费行为调研分析报告
随着互联网技术的飞速发展和智能手机的普及，中国在线外卖平台市场在过去几年中经历了爆炸式的增长。这一新兴行业不仅深刻改变了餐饮行业的格局，也极大地便利了消费者的日常生活。特别是在快节奏的城市生活中，外卖服务成为许多上班族和学生党的首选。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国在线外卖平台市场发展状况与消费行为调查数据》数据显示，中国消费者整体点外卖频率较高，其中每周点5-10次（平均每天1-2次）外卖的消费者占比最高，达到32.34%。艾媒咨询分析师认为，生活节奏的加快、外卖平台的多样化选择、消费者需求的变化、技术进步的推动以及社会因素的影响等共同作用，推动了消费者点外卖频率的提升和外卖行业的快速发展。With the rapid development of Internet technology and the popularity of smartphones, China's online food delivery platform market has experienced explosive growth in the past few years. This emerging industry has not only profoundly changed the pattern of the catering industry, but also greatly facilitated the daily life of consumers. Especially in the fast-paced city life, food delivery service has become the first choice for many office workers and students. According to the latest "2024 China online food delivery platform market development status and consumer behavior survey data" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese consumers as a whole order takeout more frequently. Among them, consumers who order takeout 5-10 times a week (an average of 1-2 times a day) account for the highest proportion, reaching 32.34%. Analysts from Imedia Consulting believe that the acceleration of the pace of life, the diversification of delivery platforms, changes in consumer demand, the promotion of technological progress and the impact of social factors have all contributed to the increase in the frequency of consumers ordering takeaway food and the rapid development of the takeaway industry.
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艾媒咨询|2021年中国新消费发展趋势研究报告
9月15日，由中国商业联合会、湖南省商务厅、长沙市人民政府联合主办的“2021CNEF中国城市夜间经济发展峰会”在湖南长沙正式开幕。其中，在2021CNEF「新消费创造者论坛」，艾媒咨询CEO兼首席分析师张毅重磅发布了《2021年中国新消费发展趋势研究报告》，从生活消费、颜值消费、服饰消费、娱乐消费、情感消费做了详细的分析解读，帮助大家了解行业新趋势、挖掘消费新需求。
On September 15, the "2021cnef China urban night Economic Development Summit" jointly sponsored by China Federation of Commerce, Hunan Provincial Department of Commerce and Changsha Municipal People's government was officially opened in Changsha, Hunan Province. Among them, at the 2021cnef "new consumption creator forum", Zhang Yi, CEO and chief analyst of AI media consulting, released the Research Report on the development trend of China's new consumption in 2021, which made a detailed analysis and interpretation from life consumption, beauty consumption, clothing consumption, entertainment consumption and emotional consumption, so as to help you understand the new trends of the industry and tap the new consumption demand. -
艾媒报告|2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告
本报告研究涉及企业/品牌/案例：淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。
2020年2月21日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析，特别对疫情利好的“宅经济”以及利空行业进行深度分析，以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例，深入探究运行模式和发展趋势。2019年，21.3%宅家网民线上消费占总消费的比例在61%以上，宅家网民对线上消费依赖程度较高；77.1%宅家网民主要通过线上渠道进行娱乐，其中最受欢迎的是影视音乐，占比48.2%。艾媒咨询分析师认为，中国“宅经济”业态早已形成，但在2020年新春新冠状病毒疫情影响下，居民防疫隔离增加了宅在家里的时间，线上消费、线上娱乐需求增加，使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model. -
艾媒咨询|2019-2020中国新经济行业热点解读及趋势分析
本报告研究涉及企业/品牌/案例：团贷网，熊猫直播，网利贷，嗨家网，成长保，瑞幸咖啡，云集，新氧，小红书，知乎，豆瓣，淘宝，京东，天猫，拼多多，快手，抖音，微信，微博，腾讯QQ，今日头条等。
12月30日，由iiMedia Research(艾媒咨询)主办的“艾媒之夜暨2019-2020全球新消费品牌盛典”于广州盛大举办。现场，艾媒咨询CEO兼首席分析师张毅带来了一场“毅见”跨年演讲，通过客观的数据还原新经济、新消费等行业现状，并对行业未来趋势进行预判。这场年终秀到底有多少“干货”？
On December 30th, the “Ai Media Night and 2019-2020 Global New Consumer Brand Festival”hosted by iiMedia Research was held in Guangzhou. At the scene, Zhang Yi, CEO and chief analyst of Aimedia Consulting, brought a “Yijian ”New Year's Eve speech to restore the current status of industries such as the new economy and new consumption through objective data and predict the future trends of the industry. How many “dry goods”are there in this year-end show?
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艾媒报告 |2018-2019中国在线外卖行业研究报告
本报告涉及企业/品牌包括：美团点评，饿了么，百度外卖，口碑外卖，京东到家，盒马，外卖超人，飞鸽外卖，星巴克，麦当劳麦乐送，KFC宅急送，必胜客宅急送，来一火，点我达，闪送，新达达，跑腿快车，爱鲜蜂，餐急送，掌单，商友外卖管家，食享，外卖玩家
中国外卖市场经过几年的迅速发展，外卖产业链逐步完善，餐饮外卖市场逐步成熟。iiMedia Research（艾媒咨询）数据显示，2018年中国外卖用户规模较2017年增长17.4%，达到3.58亿人，2018年外卖市场规模突破2400亿元大关，其市场发展已进入稳定增长期。“新消费”时代给外卖行业带来新的发展机遇，2018年外卖品质升级，第四季度客单价40元以上外卖订单占比达32.9%；中国在线外卖用户的城市分布重心向三四线城市移动，一线城市用户占比下降6.0%，降幅明显；而三四线及以下城市用户占比合计增加5.8%，成为外卖市场增长的新驱动力。未来外卖服务人群、场景外延，本地差异化细分成行业发展趋势。
After several years of rapid development in China's take-out market, the take-away industrial chain has gradually improved, and the market has gradually matured. As the data of iiMedia Research showed, the scale of China's take-out users increased by 17.4% in 2018 compared with 2017 and reached 358 million people. The scale of the take-out market in 2018 exceeded 240 billion yuan, and its market development has entered a period of steady growth. The “new consumption“ has brought new development opportunities to the take-out industry. In 2018, the take-out quality has been upgraded. In the fourth quarter of 2018, the customer-selling orders more than 40 yuan accounted for 32.9%; the distribution heart of China’s online take-out users is moving to the third-tier and fourth-tier cities. The proportion of users in first-tier cities decreased by 6.0%, and the decline was obvious. The proportion of users in the third-tier and fourth-tier cities increased by 5.8%, which became a new driving force for the growth of the take-out market. The future development trends of take-out industry may be the local differentiation and the extension of take-out service crowd and scene. -
艾媒报告 |3.15消费者权益调查报告互联网生活零售篇
iiMedia Research(艾媒咨询)数据显示，2018年中国网络零售额突破9万亿元。近年短途物流的发展以及新零售概念的推广，互联网零售市场的规模不断扩展，关于零售服务消费者的权益保障不容忽视。而各类服务中，餐饮外卖、优惠团购是问题重灾区。iiMedia Research(艾媒咨询)数据显示，分别为34.1%和33.0%的受访用户认为网购这些服务最容易发生权益保障问题。
As the data of iiMedia Research showed, the scale of China online retail sale exceeded 9 trillion yuan in 2018. In recent years, with the development of short-distance logistics and the promotion of new retail concepts, the scale of the Internet retail market has been expanding. The protection of the rights of consumers of retail services can not be ignored. Among all kinds of services, catering take-out and preferential group purchase are the most serious disaster areas. As the data of iiMedia Research showed, 34.1% and 33.0% of the interviewed users thought that online purchasing of these services was the most prone to rights and interests protection problems. -
