全球领先的新经济产业第三方数据挖掘与分析机构
关于“在线餐饮”的报告
艾媒咨询 | 2025年中国餐饮行业发展状况及消费行为调查数据
在预制菜技术与消费升级的双重驱动下，中国餐饮行业正从粗放增长转向精耕细作，进入“品质与效率兼顾，场景与体验融合”的产业转型新阶段。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国餐饮行业发展状况及消费行为调查数据》显示，2024年中国餐饮行业市场规模为55718亿元，同比增长7.4%，预计2025年市场规模将达59284亿元。此外，2024年中国预制菜市场规模已经达到4850亿元，预计2026年预制菜市场规模达到7490亿元。这表明预制菜已成为驱动餐饮业增长与变革的核心引擎。未来，餐饮市场的竞争将愈发聚焦于供应链能力与产品创新，预制菜技术的深化应用将持续重塑行业的格局与体验。
2025年中国餐饮消费调研显示，消费者最为关注的两大因素为“菜品丰富度”（35.57%）与“餐饮卫生干净”（34.01%），反映出对多元体验与基础安全并重的双重需求。紧随其后的“餐饮价格”（33.05%）和“菜品营养健康”（31.98%），则进一步体现出消费者在追求性价比的同时，对健康品质的日益重视。在餐饮类型选择上，火锅以46.71%的偏好度成为最受欢迎的品类，而快餐（46.59%）与正餐（46.23%）亦几乎并驾齐驱，显示出中国餐饮市场在社交型、效率型与品质型消费之间形成的多元共生态势。这表明，中国餐饮市场已进入一个“体验与效率并重、多元与健康并行”的精细化发展阶段。消费者既追求通过丰富菜品和火锅社交获得情绪价值，也注重快餐的效率与正餐的品质。未来，餐饮品牌需精准平衡卫生安全、营养健康与价格价值，才能在激烈的市场竞争中赢得核心优势。
艾媒咨询分析师认为，中国餐饮行业将呈现以下发展趋势：一是标准化与个性化并存，预制菜技术提升效率的同时，定制化、健康化需求凸显；二是场景消费持续深化，火锅等社交餐饮与快餐、品质正餐形成多元生态；三是数字化全面渗透，从供应链管理到会员运营，数据驱动精益增长。行业竞争核心将从规模扩张转向品质、效率与体验的深度融合，开启高质量发展新阶段。
Driven by the dual forces of pre-prepared food technology and consumption upgrade, China's catering industry is shifting from extensive growth to meticulous cultivation, entering a new stage of industrial transformation that emphasizes both quality and efficiency, as well as the integration of scenarios and experiences. According to the latest "2025 China Catering Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, the scale of China's catering industry reached 5,571.8 billion yuan in 2024, growing by 7.4% year-on-year. It is projected that the market size will reach 5,928.4 billion yuan in 2025. Additionally, the scale of China's pre-prepared food market has already reached 485 billion yuan in 2024, and it is expected to reach 749 billion yuan in 2026. This indicates that pre-made dishes have become the core engine driving growth and transformation in the catering industry. In the future, competition in the catering market will increasingly focus on supply chain capabilities and product innovation, while the deepened application of pre-made dish technology will continue to reshape the industry's landscape and experience.
The 2025 China Catering Consumption Survey shows that the two most concerned factors for consumers are "richness of dishes" (35.57%) and "cleanliness of catering" (34.01%), reflecting the dual demands for diverse experiences and basic safety. The following "catering prices" (33.05%) and "nutritional health of dishes" (31.98%) further demonstrate that while consumers pursue cost-effectiveness, they also increasingly value health quality. In terms of catering type selection, hot pot has become the most popular category with a preference rate of 46.71%, while fast food (46.59%) and formal meals (46.23%) are almost on par, indicating a diversified and coexisting trend in China's catering market among social, efficient, and quality-oriented consumption. This suggests that China's catering market has entered a refined development stage that emphasizes both experience and efficiency, as well as diversity and health. Consumers not only seek emotional value through rich dishes and social hot pot dining but also pay attention to the efficiency of fast food and the quality of formal meals.In the future, catering brands need to precisely balance hygiene and safety, nutritional health and price value in order to gain a core competitive edge in the fierce market competition.
Analysts from iiMedia Research believe that China's catering industry will present the following development trends: first, the coexistence of standardization and personalization, where pre-prepared food technology enhances efficiency while customized and healthy demands become prominent; second, the continuous deepening of scene consumption, with social dining like hot pot forming a diverse ecosystem with fast food and quality formal meals; third, the comprehensive penetration of digitalization, from supply chain management to member operation, driven by data for lean growth. The core of industry competition will shift from scale expansion to the deep integration of quality, efficiency, and experience, initiating a new stage of high-quality development.-
艾媒咨询 | 2025-2026年中国本地生活服务市场竞争格局和消费调查研究报告
作为连接日常消费与商业服务的核心赛道，中国本地生活服务市场近年受消费升级、技术赋能驱动，正从“规模增长”转向“场景深耕”。近期高德推出“扫街榜”，聚焦线下特色小店，反映行业对“精准匹配消费需求”的探索。iiMedia Research（艾媒咨询）数据显示，2025年中国O2O市场规模将达38881.0亿元，同比增长17.6%，预计2028年将达59144.1亿元。
As a core track connecting daily consumption and commercial services, the local life service market in China has been driven by consumption upgrade and technological empowerment in recent years, shifting from "scale growth" to "in-depth scene cultivation". Recently, Autonavi launched the "Street Sweeping List", focusing on offline characteristic small stores, reflecting the industry's exploration of "precisely matching consumer demands". iiMedia Research data shows that the scale of China's O2O market will reach 3,888.1 billion yuan in 2025, with a year-on-year growth of 17.6%. It is expected to reach 5,914.41 billion yuan in 2028. -
艾媒咨询｜2024年中国乡镇外卖市场消费趋势调查报告
2023年中国在线餐饮外卖行业市场规模为15254亿元，预计2027年达到19567亿元，在线餐饮外卖行业规模持续增大。随着一二线城市外卖市场的逐渐饱和，众多餐饮品牌开始将目光投向下沉市场，未来外卖市场规模的增长动力将更多地来源于三线及以下城市和乡镇地区。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国乡镇外卖市场消费趋势调查报告》数据显示，外卖正在逐步融入乡镇居民的日常生活，超七成的乡镇消费者每周点外卖的频率在3次以上；消费者在使用乡镇外卖平台时常遇到的问题有食品质量问题（50.4%）和配送延迟问题（51.7%）。为了争夺市场份额，各平台纷纷加大投入，提升服务质量，优化用户体验，乡镇外卖平台正逐步向多元化服务方向发展，除了传统的餐饮服务外，平台还开始涉足日用品、医疗用品等其他领域的配送服务。
In 2023, the market size of China's online food delivery industry reached RMB 1,525.4 billion, and it is projected to reach RMB 1,956.7 billion by 2027, indicating a continuous expansion of the online food delivery industry. As the food delivery market in first- and second-tier cities gradually becomes saturated, numerous catering brands have begun to shift their focus to the lower-tier markets. The future growth momentum of the food delivery market will increasingly stem from third-tier cities and below, as well as towns and villages. According to the latest "Survey report on consumption trend of rural take-out market in China in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, food delivery is gradually becoming an integral part of the daily lives of rural residents, with over 70% of rural consumers ordering food delivery more than three times a week. Common issues encountered by consumers when using rural food delivery platforms include food quality concerns (50.4%) and delivery delays (51.7%). To compete for market share, various platforms have increased investments, enhanced service quality, and optimized user experience. Rural food delivery platforms are gradually evolving towards diversified services, expanding beyond traditional catering services to include delivery of daily necessities, medical supplies, and other products. -
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