本报告研究涉及企业/品牌/案例：团贷网，熊猫直播，网利贷，嗨家网，成长保，瑞幸咖啡，云集，新氧，小红书，知乎，豆瓣，淘宝，京东，天猫，拼多多，快手，抖音，微信，微博，腾讯QQ，今日头条等。

12月30日，由iiMedia Research(艾媒咨询)主办的“艾媒之夜暨2019-2020全球新消费品牌盛典”于广州盛大举办。现场，艾媒咨询CEO兼首席分析师张毅带来了一场“毅见”跨年演讲，通过客观的数据还原新经济、新消费等行业现状，并对行业未来趋势进行预判。这场年终秀到底有多少“干货”？
On December 30th, the “Ai Media Night and 2019-2020 Global New Consumer Brand Festival”hosted by iiMedia Research was held in Guangzhou. At the scene, Zhang Yi, CEO and chief analyst of Aimedia Consulting, brought a “Yijian ”New Year's Eve speech to restore the current status of industries such as the new economy and new consumption through objective data and predict the future trends of the industry. How many “dry goods”are there in this year-end show?
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本报告研究涉及企业/品牌/案例：滴滴出行，驴妈妈，携程，京东，大众点评，里昂灯光节，悉尼灯光节，北京路步行街，天河路商圈，珠江琶醍，广州灯光节，长隆欢乐世界，珠江夜游，黄浦江游览，重庆两江夜游，武汉夜游长江，夜游三亚湾，鹭江夜游，闽江夜游，钱塘江夜游，千岛湖夜游，蓝色港湾，世贸天阶，簋街，合生汇，朗园，食宝街，荟聚，中粮·祥云小镇，奥林匹克公园，上地，五道口，常营，方庄，鲁谷，梨园，永顺，回龙观，天通苑，三里屯，五棵松

夜间经济的消费者不仅有助于拉动本地居民的内需，还能延长外地游客、商务办公者等的留存时间，带动当地经济发展。目前如英国伦敦、美国纽约等已经将其夜间经济发展打造为一项文化地标。中国方面，线上及线下的夜间消费需求逐渐丰富，夜间消费比例约占总体零售消费的六成，预计2020年中国夜间经济规模将突破30万亿元。因此，北京、上海、广州、西安、成都等大力推进夜间经济发展。艾媒咨询分析师认为，夜间消费市场将成为近几年的重要发力领域，但是，目前提供的夜间消费产品形态相对较少，部分投资开发仍处于初期阶段；特别是公共交通设施、夜间安全隐患、夜间服务人员被配等需要进一步加强，以适应和推动夜间经济的健康发展。

Consumers of the night economy not only help to boost the domestic demand of local residents, but also extend the retention time of foreign tourists, business office workers, etc., and promote local economic development. At present, such as London, New York, The United States has its night economic development as a cultural landmark. On the Chinese side, with the development of e-commerce industry, takeaway industry and so on, night consumption demand is gradually enriched, the proportion of night consumption accounts for about the overall retail consumption process, therefore, Beijing, Shanghai, Guangzhou, Xi'an, Chengdu and so on vigorously promote night economic development. Ai media consulting analysts believe that the night consumer market will become an important area of power in recent years, but the current provision of night consumer products in a relatively small form, some investment and development is still in the early stage; to adapt to and promote the healthy development of the night economy.

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2019全球未来科技大会--中国消费品市场新趋势解读