全球领先的新经济产业第三方数据挖掘与分析机构
关于“大健康产业”的报告
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艾媒咨询 | 2026年中国智能水杯行业发展趋势研究报告
2026年，中国智能水杯行业迈入提质转型关键阶段，消费升级与技术迭代成为发展主旋律。集成电路、低功耗传感技术推动智能水杯生产步入标准化量产阶段，使其在安全防护、健康监测层面与传统保温杯形成差异化竞争优势。与此同时，日用智能硬件行业相关规范持续落地完善，叠加居家、校园、办公等场景需求持续释放，共同构筑行业稳定发展根基。产业链在上游不锈钢产能支撑、线下商超渠道拓展及线上电商内容流量赋能下稳步扩容，而消费者选购困扰的集中暴露则牵引产品加速向耐用化、场景化方向演进。
在这一阶段，智能水杯行业迎来消费端与产业端双重转型节点：一方面，未成年健康安全防护、居家健康监测、银发消费、户外消费等细分场景持续释放市场红利，线上内容电商、线下商超整装等渠道不断推出适配智能水杯品类的扶持运营方案；另一方面，电子元器件安全、食品级材质、电池续航等相关行业规范持续落地，倒逼企业强化硬件品控与标准化生产。需求扩容引导与行业标准约束并行的发展格局，意味着行业彻底脱离同质化功能堆砌的初级阶段，正式步入安全、耐用、场景化协同发展的精细化运营周期。
市场数据充分印证行业长期向好的成长韧性。数据显示，2025年中国保温杯产量达12.0亿只，庞大的传统杯具产能为智能水杯行业的转型升级、规模化量产奠定了坚实的产业供给基础，也为本土品牌依托成熟供应链实现产品智能化迭代、成本优化与市场下沉创造了有利条件。(《2026年中国智能水杯 -
艾媒咨询 | 2025年中国按摩椅行业发展状况及消费行为调查数据
近年来，伴随居民收入增长、消费结构升级以及健康理念的增强，中国按摩椅行业市场规模稳步扩张。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国按摩椅行业发展状况及消费行为调查数据》数据显示，中国大健康产业整体营收呈现持续增长态势。2014年中国大健康产业整体营收为2.5万亿元，2015年增长至2.8万亿元，随后增长步伐稳健，2024年达到9.0万亿元，预计2025年进一步增长至9.3万亿元。未来，在消费升级和产业创新驱动下，中国大健康产业整体营收有望继续保持增长趋势。在2025年中国消费者使用智能按摩椅原因中，缓解疲劳的占比最高，达到44.53%；其次是日常按摩保健，占比为41.00%。这说明消费者使用智能按摩椅主要是为了缓解疲劳和日常保健。在2025年中国消费者认为家用按摩椅应具备的功能中，人体工学功能和拉伸阻力带占比均为51.74%，是最受消费者欢迎的两个家用按摩椅功能，这都与提升按摩椅的舒适度和针对性治疗相关。旋转升降功能占比42.04%，位列第三，表明用户对按摩椅高度可调的需求较高。在2025年中国消费者认为家用按摩椅可改进方面中，按摩椅的体积或占地面积最受关注，占比高达47.26%；其次是按摩椅的使用体验，占比为46.27%。综上可知，消费者对按摩椅的空间占用、使用体验有较高要求，企业应重点优化这些方面以满足市场需求。艾媒咨询分析师认为，未来中国按摩椅行业将呈现三大趋势：技术上，AI与大数据深度应用，通过用户身体数据分析提供定制化按摩方案，或与医疗机构合作开发康复产品；市场布局方面，随着一线城市市场饱和，三、四线城市及办公楼、新能源充电站等新兴场景将成增长新引擎，推动市场渗透率提升；消费理念层面，消费者健康意识增强促使按摩椅从“奢侈品”向“健康刚需”转型，企业需优化产品功能与质量，针对不同消费群体制定差异化营销策略以抢占市场先机。
In recent years, along with the growth of residents' income, the upgrading of consumption structure and the strengthening of health concepts, the market size of the massage chair industry in China has steadily expanded. According to the latest "The development status and consumer survey data of China's massage chair industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the overall revenue of China's big health industry shows a continuous growth trend. In 2014, the overall revenue of China's big health industry was 2.5 trillion yuan. It increased to 2.8 trillion yuan in 2015 and then grew steadily, reaching 9.0 trillion yuan in 2024. It is expected to further increase to 9.3 trillion yuan in 2025.In the future, driven by consumption upgrade and industrial innovation, the overall revenue of China's big health industry is expected to continue to grow. Among the reasons why Chinese consumers use smart massage chairs in 2025, the proportion of relieving fatigue is the highest, reaching 44.53%. The second is daily massage health care, accounting for 41.00%. This indicates that consumers mainly use smart massage chairs to relieve fatigue and for daily health care. In 2025, among the functions that Chinese consumers believe home massage chairs should have, ergonomic functions and stretch resistance bands each account for 51.74%, making them the two most popular functions among consumers. These are all related to enhancing the comfort of massage chairs and targeted treatments. The proportion of the rotating lifting function is 42.04%, ranking third, indicating that users have a high demand for adjustable height of massage chairs. Among the aspects that Chinese consumers thought could be improved on home massage chairs in 2025, the volume or floor space of massage chairs was the most concerned, accounting for as high as 47.26%. The second aspect is the user experience of massage chairs, accounting for 46.27%.As can be seen from the above, consumers have high requirements for the space occupation and user experience of massage chairs. Enterprises should focus on optimizing these aspects to meet market demands. Analysts from iiMedia Research believe that the Chinese massage chair industry will present three major trends in the future: Technically, the in-depth application of AI and big data, providing customized massage solutions through the analysis of users' body data, or cooperating with medical institutions to develop rehabilitation products; In terms of market layout, as the markets in first-tier cities become saturated, emerging scenarios such as third - and fourth-tier cities, office buildings, and new energy charging stations will become new growth engines, driving up market penetration rates. At the level of consumption concepts, the enhanced health awareness of consumers has prompted massage chairs to transform from "luxury goods" to "essential health needs". Enterprises need to optimize product functions and quality, and formulate differentiated marketing strategies for different consumer groups to seize market opportunities. -
艾媒咨询 | 2025年中国夜间用药市场发展状况与消费者行为调查数据
在消费观念升级与健康意识觉醒的双重驱动下，中国夜间用药市场正迎来结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国夜间用药市场发展状况与消费者行为调查数据》数据显示，2024年人均医疗保健支出为2547元。未来，随着科技进步带来医疗服务与产品的升级，中国人均医疗保健支出有望继续保持增长趋势。在2025年中国夜间用药消费者夜间购药药品种类中，感冒发烧药品占比31.22%，是所有药品中占比最高的。肠胃消化药品夜间购药占比第二，达到25.04%。整体来看，夜间购药以感冒发烧和肠胃消化等常见病症药品为主。在2025年中国夜间用药消费者夜间线上买药原因中，“夜间外出买药不安全”，达到63.51%。其次是“有些药品不好意思直接买/保护购药者隐私”，占比43.24%，说明夜间线上买药的安全性和隐私保护是夜间用药消费者的主要考虑因素。艾媒咨询分析师认为，未来中国夜间用药市场将呈现三大趋势：一是产品向天然成分、低副作用方向迭代，中药夜间用药市场潜力有望进一步释放；二是渠道融合加速，线上线下一体化的 “夜间健康服务圈” 将成为主流；三是智能化服务深化，通过 AI 问诊、智能药盒等技术提升用药安全性与便利性。企业需聚焦细分场景需求，加强产品创新与服务赋能，推动夜间用药市场向规范化、专业化方向发展。
Driven by the dual impetus of the upgrading of consumption concepts and the awakening of health awareness, the night-time medication market in China is undergoing a structural transformation. According to the latest "iiMedia Report | Survey data on the development status and consumer behavior of China's nighttime medication market in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the per capita healthcare expenditure in 2024 was 2,547 yuan. In the future, with the upgrading of medical services and products brought about by technological progress, China's per capita healthcare expenditure is expected to continue to grow. In 2025, among the types of medicines purchased by Chinese consumers at night, cold and fever medicines accounted for 31.22%, which was the highest proportion among all medicines. The proportion of night-time purchases of gastrointestinal digestion drugs ranked second, reaching 25.04%. Overall, when purchasing medicine at night, the main focus is on common conditions such as colds, fevers, and gastrointestinal disorders. Among the reasons why Chinese consumers purchase medicine online at night in 2025, "It is not safe to buy medicine outside at night" accounted for 63.51%. The second is "Some medicines are too embarrassing to be purchased directly/protecting the privacy of the purchasers", accounting for 43.24%, indicating that the safety and privacy protection of online medicine purchases at night are the main considerations for consumers taking medicine at night. Analysts from iiMedia Research believe that the future night medicine market in China will present three major trends: First, products will evolve towards natural ingredients and low side effects, and the potential of the traditional Chinese medicine night medicine market is expected to be further released; Second, the integration of channels is accelerating, and the "nighttime health service circle" that integrates online and offline will become the mainstream. Third, intelligent services have been deepened, and the safety and convenience of medication have been enhanced through technologies such as AI consultation and smart medicine boxes. Enterprises need to focus on the demands of specific scenarios, enhance product innovation and service empowerment, and promote the development of the night medication market towards standardization and professionalization. -
艾媒咨询 | 2025年中国健康体检行业消费行为调查数据
随着人们健康意识的提升和疾病预防需求的增长，健康体检市场正飞速发展。消费者对健康管理的重视推动了体检市场的细分和升级，同时技术进步也带来了更精准的检测手段和更便捷的服务体验。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国健康体检行业消费行为调查数据》数据显示，选择两年一次体检的消费者占比最高，达到39.41%，表明超过三分之一的消费者倾向于以两年为周期进行健康管理，反映出他们对定期体检的重视。与此同时，常规体检项目以60.62%的占比位居首位，凸显了大多数消费者对基础健康检查的高度关注。进一步分析发现，生化及实验室检测（包括血常规、尿常规、生化、肝功、肾功、甲功、血糖等）以61.89%的占比成为最受关注的健康指标，体现了消费者对全面、精准的健康数据的需求，也印证了基础检查在健康管理中的核心地位。艾媒咨询分析师认为，未来，随着健康大数据和人工智能的应用，健康体检市场将朝着更精准、更智能、更普惠的方向发展，成为大健康产业的重要组成部分。
With the improvement of people's health awareness and the growth of disease prevention demand, the health examination market is developing rapidly. Consumers' attention to health management has promoted the segmentation and upgrading of the physical examination market, while technological progress has also brought more accurate detection means and more convenient service experience. According to the latest "Survey data of consumption behavior of China's health check-up industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of consumers who choose a biennial physical examination is the highest, reaching 39.41%. It shows that more than one-third of consumers tend to conduct health management on a two-year cycle, reflecting the importance they attach to regular physical examinations. At the same time, routine physical examination items ranked first with 60.62%, highlighting the high attention of most consumers to basic health examination. Further analysis found that biochemical and laboratory tests (including blood routine, urine routine, biochemistry, liver function, kidney function, thyroid function, blood sugar, etc.) accounted for 61.89% of the most concerned health indicators, reflecting consumers' demand for comprehensive and accurate health data, and also confirmed the core position of basic examination in health management. Analysts believe that in the future, with the application of health big data and artificial intelligence, the health physical examination market will develop in a more accurate, smarter and more inclusive direction and become an important part of the big health industry. -
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艾媒咨询|2021年中国数字健康管理行业发展研究报告
本报告涉及的案例/品牌/企业：瘦吧，薄荷健康，哥本哈根，keep，小米健康，新氧，丁香园
随着《健康中国2030规划纲要》、“互联网+健康”、“互联网+体育”以及全生命周期健康管理的国家倡导和执行方针落实，数字健康管理市场渗透率成长空间大，预计2024年中国数字健康管理核心市场规模将达2418.0亿元，带动市场规模将超1.2万亿元。此外，伴随AI与传统行业的融合不断加深，数据的量级以及复杂程度也将会大幅提升。未来数字健康管理的细分领域，将通过技术的加持能为垂直业务的深发发展以及多元化业务发展形成充分的发展土壤。
With the implementation of the "Healthy China 2030 Planning Outline"， "Internet + Health"， "Internet + Sports" and the national advocacy and implementation policy of whole-life cycle health management， the penetration rate of digital health management market is getting large. It is expected that the core market size of China's digital health management will reach 241.80 billion yuan in 2024，and its driving market size will be to exceed 1.2 trillion yuan. In addition， with the deepening integration of AI and traditional industries， the magnitude and complexity of data will also be greatly improved. In the future， the subdivision of digital health management will be able to form a sufficient soil for the development of vertical business and diversified business development through the blessing of technology. -
艾媒咨询|2021年中国特医食品产业运行大数据监测分析报告
本报告研究涉及企业/品牌/案例：雅培，雀巢，贝因美，西安力邦
数据显示，中国特医食品行业市场规模从2016年的25.9亿元增至2020年的77.2亿元，扩大了约3倍，预计2021年将增至100.1亿元。未来在人口老龄化、下游需求不断加大及医院营养科建设发展等因素驱动下，特医食品凭借在临床营养支持中不可替代的作用，其市场规模将持续保持增长。艾媒咨询分析师认为，随着居民收入水平的提升，公众对营养健康的需求提升，但科普不足和营养教育是妨碍特医食品发展的重要因素，因而加快特医食品在临床和公众中的普及将会是行业各方亟需解决的问题。
According to the data, the market scale of China's special medical food industry has increased from 2.59 billion yuan in 2016 to 7.72 billion yuan in 2020, an increase of about three times, and is expected to increase to 10.01 billion yuan in 2021. In the future, driven by the aging population, increasing downstream demand and the construction and development of hospital nutrition department, the market scale of special medical food will continue to grow with its irreplaceable role in clinical nutrition support. AI media consulting analysts believe that with the improvement of residents' income level, the public's demand for nutrition and health increases, but the lack of popular science and nutrition education are important factors hindering the development of special medical food. Therefore, accelerating the popularization of special medical food in clinic and the public will be an urgent problem to be solved by all parties in the industry.
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