本报告研究涉及企业/品牌/案例：贝因美、飞鹤、英式、健合集团。

2019年中国婴幼儿配方奶粉进口34.55万吨，同比增长6.5%。艾媒咨询分析师认为，婴幼儿奶粉及辅食基本是刚性需求，特别是在电商、跨境电商和直播带货等形式的普及下，中国婴幼儿奶粉及辅食行业受到的疫情冲击不大。

In 2019, China imported 345,500 tons of infant formula milk powder, a year-on-year increase of 6.5%. IiMedia Research believes that infant milk powder and complementary foods are basically rigid demands. Especially under the popularization of e-commerce, cross-border e-commerce and live streaming, China's infant milk powder and complementary food industries are not affected by the epidemic.

调研数据显示，有66.8%的被访者认为100万元以内的养老资产储备基本足够。艾媒咨询分析师认为，在独生子女供养老人的需求与国家养老保险基金的收支压力之间存在的普遍矛盾背景下，国民对留存养老资金意愿强烈，这也意味着养老资金有保障，对养老产业的需求长期存在。

The survey data shows that 66.8% of the respondents think that the reserve of pension assets within 1 million yuan is basically sufficient. Ai Media Consulting analysts believe that in the context of the general contradiction between the needs of the only child to support the elderly and the pressure of the national pension insurance fund's revenue and expenditure, the nationals have a strong desire to retain pension funds, which also means that pension funds are guaranteed. The demand for the pension industry has long existed.

本报告研究涉及企业/品牌/案例：华夏源、复星医药。

中国细胞生物产业类型呈现多样化趋势，细胞生物临床研究不断深化，伴随生态合作的拓展将进一步加速细胞生物产业生态圈的形成，生态圈的完善将在很大限度上推动产业快速发展。数据显示，中国细胞治疗企业融资金额不断增加，从2014年的0.2亿元增长至2019年的28.9亿元。其中，2018年中国细胞治疗企业融资额同比增长706.8%，呈现迅猛发展态势。未来中国细胞生物产业的发展将充满机遇，同时也有挑战并存。后续产业的发展，将在5G、人工智能等新技术应用下加速升级。面临多端变化的市场格局，企业也应积极开展生态合作以及更为密切关注市场需求动向，将疗法和新一代医疗创新技术深度融合，实现市场产品多元化与差异化，并推出独特性的精准治疗，从而最大限度地释放产业价值。

The types of cell biological industry in China show a trend of diversification, and the deepening of cell biological clinical research will further accelerate the formation of the cell biological industry ecosystem with the expansion of ecological cooperation, and the improvement of the ecosystem will promote the rapid development of the industry to a large extent. Data show that the financing amount of Chinese cell therapy enterprises keeps increasing, from 20 million yuan in 2014 to 2.89 billion yuan in 2019. Among them, in 2018, the financing amount of Chinese cell therapy enterprises increased by 706.8% year on year, showing a rapid development trend. In the future, the development of China's cell biology industry will be full of opportunities and challenges. The development of subsequent industries will be accelerated with the application of new technologies such as 5G and ARTIFICIAL intelligence. In the face of the changing market pattern, enterprises should also actively carry out ecological cooperation and pay close attention to the trend of market demand, deeply integrate therapy and new-generation medical innovation technology, realize the diversification and differentiation of market products, and launch unique precision therapy, so as to maximize the release of industrial value.

本报告研究涉及企业/品牌/案例：戴维医疗、仟源医疗、贝贝网、宝宝树。

2020年疫情期间，在线上的母婴产品购物占比10.1%，其中宝宝树平台的全网月活渗透率最高。艾媒咨询分析师认为，在直播电商等购物模式的发展下，各大母婴门店在有节奏地部署线上转型，但从目前的消费习惯来看，线下渠道依旧是母婴产品消费的主要战场。

During the 2020 epidemic, online shopping for maternal and child products accounted for 10.1%, and the Babytree platform had the highest monthly active penetration rate across the entire network. iiMedia Research believe that under the development of live e-commerce and other shopping models, major maternal and child stores are gradually deploying online transformation, but from the current consumption habits, offline channels are still maternal and child product consumption Main battlefield.

本报告研究涉及企业/品牌/案例：上海养老模式、北京养老模式、重庆养老模式。

2020年6月5日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国养老产业典型模式及城市案例数据监测分析》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对上海、北京、重庆等养老产业进行典型案例分析，并且结合美国、日本等西方发达国家经验，对当前中国的养老产业进行全面分析，判断2020-2021年中国养老产业的发展趋势。当前全球老龄化形式严峻，未来中国老龄化程度会进一步加大。国家越来越重视养老产业的发展，发布了一系列政策，支持社区养老模式革新、医养结合深化、智慧养老推进和养老金融市场开放等多个方向改革与开发，推动了养老产业发展。

As the aging population worsens, China's old-age dependency ratio (which shows how many older people per 100 working-age people) is 19.6% in 2019, the largest increase in 11 years. In 2019, the number of provinces with deep aging increased to seven, with Shanghai the most aging.

本报告研究涉及企业/品牌/案例:中国飞鹤，美赞臣，爹地宝贝，圣顿教育，美吉姆
其他提及企业/品牌：天猫，京东，苏宁，爱婴岛，孩子王，乐友，贝贝网，宝宝树，蜜芽，妈妈网，妈妈帮，阿里，君乐宝，伊利等。

2020年5月6日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国婴幼市场运行状况及消费行为调研报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对食品、用品、服务等婴幼儿市场的各个细分领域运行状况进行市场分析，并且通过1017名用户的问卷调研对以及消费行为进行了考察，结合飞鹤、美赞臣、爹地宝贝等企业的案例分析，判断2020-2021年中国婴幼行业的发展趋势。艾媒咨询分析师认为，随着收入的提升，意味着消费群体有了更多支出的空间，中国居民的婴幼儿相关消费能力增强，对婴幼儿产业有一定的利好作用。但是由于收入水平有限且支出种类多，宝妈在婴幼儿产品的支出中则保持谨慎的态度，但是消费金额高的人群占比在将来会有增加。

Infant industry consumption is just in need, with a huge consumer group. The impact of the new crown epidemic on the infant and child industry segmentation is different. In terms of APP, the average number of monthly active users bred by Mom.com in January 2020 reached 17.514 million, an increase of 2.47% month-on-month; and the infant and childcare industry received a significant impact. The market size in 2020 is expected to decline by 60%.

本报告研究涉及企业/品牌/案例：卡夫亨氏,嘉宝,小皮,英氏,方广

在中国居民可支配收入显著提高、全面放开二孩政策以及育儿观念转变的三重刺激下，近年来婴幼儿辅食行业年均增长率超过18%，2018年行业产量更是达到13.2万吨，但是行业仍处于供不应求的状态，供求仍存在巨大缺口。参考港澳欧美的消费模式，市场潜力还未完全释放。从市场表现来看，在细分市场中谷物类辅食最受青睐，而国产品牌亦积累良好的口碑。iiMedia Research(艾媒咨询)数据显示，22.7%的受访网民主要出于安全原因选择自制婴幼儿辅食，但超过六成网民也抱怨自制耗时耗力的缺点。从消费情况来看, 安全性是婴幼儿辅食消费的首要因素，同时，消费者青睐更具信任度的线下渠道。总体来说，78.2%的受访网民对婴幼儿辅食产品表示满意，但是网民仍指出了产品价格高、品质不稳定等不足，并期待未来产品在安全、营养等方面的改进。

Driven by the significant increase in disposable income of Chinese residents, the universal two-child policy and the change in parenting concepts, the average annual growth rate of the infant supplementary food industry has exceeded 18% in recent years, and the industry output in 2018 reached 132,000 tons, but there is still a huge gap between supply and demand. Refer to the consumption patterns in Hong Kong, Macao and western countries, the market potential has not yet been fully released. From the perspective of market performance, cereal-based supplementary food are the most popular, and domestic brands have gained good reputation. As the data of iiMedia Research showed, 22.7% of the netizens surveyed chose to make infant supplementary food by their own mainly for safety reasons, but more than 60% of netizens also complained about its shortcomings like time and labor consuming. In terms of consumption, safety is the primary factor in infant supplementary food consumption. At the same time, consumers prefer to purchase infant supplementary food in a physical store with greater trust. Overall, 78.2% of the surveyed netizens showed satisfaction with infant supplementary food industry, but netizens still pointed out that prices of some products were too expensive and the quality was unstable, and they looked forward to future improvements in products’ safety and nutrition.

本报告研究涉及企业/品牌/案例：咚吃，青鸟体育，汤臣倍健；其他提及企业/品牌：碧生源，可口可乐，雪碧，元气森林，迪卡侬，美力德，多德士

iiMedia Research(艾媒咨询)数据显示，中国肥胖人群规模在2019年已经达到2.5亿人以上，肥胖引起的健康问题逐渐成为社会关注的焦点。随着国家大健康战略的实施、居民人均收入和人均支出的提高、互联网与健康产业的深度融合，中国健康瘦身行业正在往标准化和规范化发展，市场竞争加剧。随着健康餐行业的持续发展和瘦身产品、健身房等行业的整合优化，iiMedia Research(艾媒咨询)数据显示，预计2020年健身器材市场规模突破520亿元，到2023年瘦身食品市场规模将会达到4000亿元。未来健康瘦身行业会更加规范化，市场逐渐下沉，细分化的支付场景和多元盈利模式将会成为健康瘦身行业新的发展入口。

As the data of iiMedia Research showed, the scale of obese subjects in China has reached more than 250 million in 2019, and the health problems caused by obesity have gradually become the focus of social attention. With the implementation of the national health strategy, the increase in pre capital income and expenditure of residents, the deep integration of the Internet and the health industry, the healthy slimming industry of China has been moving towards standardization and standardized development, and the market competition has intensified. As the data of iiMedia Research shows that, with the continuous development of the healthy meal industry and the integration and optimization of weight-loss products, gyms and other industries, the size of the fitness equipment market is expected to exceed 52 billion yuan in 2020, and the size of the weight-loss food market will increase to 400 billion yuan. In the future, the healthy slimming industry of China will become more standardized, and go towards to the market sinking. Segmented payment scenarios and diversified profit models will become the new development opportunity of the healthy slimming industry of China.

本报告研究涉及企业/品牌/案例：华西口腔医院,北京大学口腔医院,四川大学华西口腔医院,四川大学华西口腔医院,通策医疗,拜博口腔,瑞尔齿科,美维口腔,牙博士口腔,马泷齿科,佳美口腔,维尔口腔,美奥口腔,同步齿科,德伦口腔,爱牙,牙医管家,e看牙,牙e家,优益齿,共享牙医,牙医帮
截至2017年末，中国城市共有专业口腔医院535家，农村154家。艾媒咨询分析师认为，从专科医院领域的规模来看，在旺盛的医疗需求下，中国口腔市场还有很大的发展空间，特别是美颜经济兴起会进一步带动牙齿美白、矫正等业务发展。

从产业结构看，中国口腔行业主要包括牙种植、正畸、儿科、综合等项目，艾媒咨询分析师认为，目前中国口腔医疗正处于发展上升阶段，品牌开始获得一定认可，但发展主要集中在中低端市场，后续应当进一步向高端市场发力。从机构性质看，中国口腔医疗机构大致可分为综合性医院口腔科、公立专科口腔医院、连锁民营口腔医院及诊所和个体诊所四类。iiMedia Research（艾媒咨询）监测发现，首都医科大学附属口腔北京医院、泰康拜博等机构的排名靠前，受到更高认可度。

From the industrial structure, China's oral industry mainly includes dental implantation, orthodontics, pediatrics, comprehensive and other projects, Ai media consulting analysts believe that China's oral medicine is currently in the stage of development and rise, the brand began to get a certain recognition, but the development is mainly concentrated in the low-end market, the follow-up should further to the high-end market. From the institutional nature, China's oral medical institutions can be broadly divided into general hospital oral medicine, public specialized oral hospitals, chain private oral hospitals and clinics and individual clinics four categories. iiMedia Research monitoring found that the Capital Medical University affiliated oral Beijing Hospital, Taikang Baibo and other institutions ranked high, received a higher degree of recognition.

本报告研究涉及企业/品牌/案例：松果倾诉

随着经济下行、社会关系变化、学业工作竞争加剧、婚恋等问题日益突出，现代人们生活面临的压力不断增加，来源更加多样化。艾媒商情舆情数据监测系统显示，网民对于生活负面情绪较大，网络口碑仅为32.2，且主题词云更多与精神压力、生活节奏、焦虑等词相关。面对生活中增多的烦恼压力，不同收入人群对其处理方式也不尽相同。iiMedia Research（艾媒咨询）数据显示，中等收入群体最愿意向他人倾诉烦恼，而经济收入越高，则越偏向于采取心理咨询的途径解决或减缓烦恼压力问题，20.2%的受访高收入网民遇到烦恼时愿意寻找心理咨询。在网民心理咨询需求提升的背景下，近年线上咨询平台得到快速发展，预计2019年中国精神类服务电商用户规模将超过4000万人。

With issues of the economic downturn, changes in social relations, intensified competition in academic and work, marriage disputes, etc. becoming increasingly prominent, modern people are facing increasing pressure in their lives and more diverse sources. As the iiMedia Big Data Public Opinion Monitoring System showed, the netizens have more negative emotions about life, with the Internet Reputation Index only reaching 32.2, and the keywords cloud is more related to mental stress, rhythm of life, anxiety, etc. Faced with the increasing stress in life, different income groups have different ways of dealing with it. As the data of iiMedia Research showed, middle-income groups are most willing to share their troubles with others. On the other hand, the higher the netizens’ income, the more inclined they are to adopt psychological counseling to solve or alleviate their troubles. 20.2% of the interviewed high-income netizens are willing to seek psychological counseling when they have troubles. In the context of increasing demand for online psychological counseling, online consulting platform has developed rapidly in recent years. It is expected that the scale of China Spiritual Service E-Commerce users will exceed 40 million in 2019.