艾媒咨询｜2024-2025年中国头皮疗养行业发展趋势分析报告

随着现代生活节奏加快、压力增大，头皮问题逐渐增多，消费者对于头皮疗养产品的需求日益增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国头皮疗养行业发展趋势分析报告》数据显示，2023年中国护发产品市场规模达到620.90亿元，同比增长3.4%，预计2025年将达691.07亿元。随着居民对头皮健康问题的日益重视，头皮疗养行业有望得到新的发展。
With the acceleration of the pace of modern life and the increase of pressure, scalp problems are gradually increasing, and the demand of consumers for scalp therapy products is growing. According to the latest "Analysis report on the development trend of China's scalp therapy industry from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hair care products will reach 62.09 billion yuan in 2023, an increase of 3.4%. It is expected to reach 69.11 billion yuan by 2025. With the increasing attention of residents to scalp health problems, scalp therapy industry is expected to get new development.

艾媒咨询|2021年5-6月中国化妆品行业运行数据监测双月报

本报告研究涉及企业/品牌/案例：上海家化，片仔癀，毛戈平，酵色Joocyee

数据显示，2021年1-5月，中国化妆品及洗护用品进口金额为649.8亿元，出口金额为107.2亿元；2021年618购物节的交易额再创新高，其中的美妆类目全网交易总额为5784.8亿元，同比增长26.5%。随着数字技术等高科技快速发展，人工智能、AR、大数据等技术开始逐步被应用到化妆品行业中，化妆品行业开始进入智能时代，应将化妆品和科技更好地结合与创新，从消费者需求出发，为用户带来个性化、智能化的服务。
According to the data, from January to may 2021, the import amount of cosmetics and toiletries in China was 64.98 billion yuan and the export amount was 10.72 billion yuan; In 2021, the transaction volume of 618 Shopping Festival reached a new high, of which the total online transaction volume of beauty category was 578.48 billion yuan, a year-on-year increase of 26.5%. With the rapid development of digital technology and other high technologies, artificial intelligence, AR, big data and other technologies began to be gradually applied to the cosmetics industry. The cosmetics industry began to enter the intelligent era. Cosmetics and technology should be better combined and innovated to bring personalized and intelligent services to users from the needs of consumers.

海宁皮城：2021年第三季度报告

艾媒咨询 | 2025年中国医美行业发展状况与消费行为调查数据

随着消费升级与技术迭代，中国医美行业已从传统整形扩展至轻医美、抗衰老等多元化领域，市场规模持续扩大。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国医美行业发展状况与消费行为调查数据》显示，2025年中国医美服务行业市场规模为3701亿元，2025年中国轻医美市场用户规模达3105万人。中国医美市场的增长不仅源于消费升级，也得益于技术普惠与轻医美项目的高复购率。当前行业已进入以精细化运营、差异化服务和合规化发展为核心驱动的新阶段。
在2025年中国消费者对医美项目的接受程度中，“会考虑整形，但风险要相对可控”位列第一，占比46.02%；其次是“能够接受手术医美整形，并承受一定风险”，占比22.94%。此外，在消费者接受过的医美项目中，轻医美（非手术类）占比最高，达到74.45%；医美整形（手术类）的占比为33.52%。这表明中国消费者对医美的态度趋于理性与谨慎，安全可控的非手术类项目成为市场主流偏好。同时，手术类项目亦拥有稳定的需求群体，显示出市场需求的层次性与多元化。
艾媒咨询分析师认为，未来中国医美市场将延续“轻医美主导、技术驱动、合规深化”的主线发展。一方面，非手术项目凭借低风险、高复购优势，仍是增长核心，Z世代与男性、下沉市场需求进一步释放。另一方面，再生材料、AI个性化方案及智能器械加速迭代，推动服务精准化与效果革新。此外，监管常态化下，行业加速品牌化整合，合规机构与上游技术型企业凸显优势。总的来说，消费者更趋理性，追求自然效果与安全保障，倒逼市场从营销竞争转向以品质、精细化运营为核心的高质量发展新阶段。
With the upgrading of consumption and technological advancements, China's medical aesthetics industry has expanded from traditional plastic surgery to diversified fields such as minimally invasive aesthetics and anti-aging. The market size has continued to grow. According to the latest "2025 China Medical Aesthetics Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the market size of China's medical aesthetics service industry will reach 370.1 billion yuan in 2025, and the user scale of the minimally invasive aesthetics market in China will reach 31.05 million people in 2025. The growth of China's medical aesthetics market is not only due to the upgrading of consumption but also benefits from the popularization of technology and the high repurchase rate of minimally invasive aesthetics projects. Currently, the industry has entered a new stage driven by refined operation, differentiated services, and compliance development.
In terms of Chinese consumers' acceptance of medical aesthetics projects in 2025, "Would consider plastic surgery, but the risk should be relatively controllable" ranks first, accounting for 46.02%; followed by "Can accept surgical medical aesthetics and bear certain risks", accounting for 22.94%. Additionally, among the medical aesthetics projects consumers have received, minimally invasive aesthetics (non-surgical) accounts for the highest proportion, reaching 74.45%; surgical medical aesthetics accounts for 33.52%. This indicates that Chinese consumers' attitudes towards medical aesthetics are becoming more rational and cautious, and non-surgical projects with low risks and high repurchase rates have become the mainstream preference in the market. At the same time, surgical projects also have a stable demand group, demonstrating the hierarchical and diversified nature of market demand.
Analysts from iiMedia Research believe that in the future, China's medical aesthetics market will continue to develop along the main line of "minimally invasive aesthetics dominance, technology-driven, and compliance deepening". On the one hand, non-surgical projects, with their low-risk and high-repurchase advantages, will remain the core of growth, and the demands of Generation Z, men, and consumers in lower-tier cities will be further released. On the other hand, regenerative materials, AI personalized solutions, and intelligent devices will accelerate iteration, promoting the precision and effect innovation of services. Moreover, under the normalization of regulation, the industry will accelerate brand integration, and compliant institutions and upstream technology enterprises will highlight their advantages. In summary, consumers are becoming more rational, pursuing natural effects and safety guarantees, which will force the market to shift from marketing competition to high-quality development centered on quality and refined operation.

艾媒咨询|2021年中国特医食品产业运行大数据监测分析报告

本报告研究涉及企业/品牌/案例：雅培，雀巢，贝因美，西安力邦

数据显示，中国特医食品行业市场规模从2016年的25.9亿元增至2020年的77.2亿元，扩大了约3倍，预计2021年将增至100.1亿元。未来在人口老龄化、下游需求不断加大及医院营养科建设发展等因素驱动下，特医食品凭借在临床营养支持中不可替代的作用，其市场规模将持续保持增长。艾媒咨询分析师认为，随着居民收入水平的提升，公众对营养健康的需求提升，但科普不足和营养教育是妨碍特医食品发展的重要因素，因而加快特医食品在临床和公众中的普及将会是行业各方亟需解决的问题。
According to the data, the market scale of China's special medical food industry has increased from 2.59 billion yuan in 2016 to 7.72 billion yuan in 2020, an increase of about three times, and is expected to increase to 10.01 billion yuan in 2021. In the future, driven by the aging population, increasing downstream demand and the construction and development of hospital nutrition department, the market scale of special medical food will continue to grow with its irreplaceable role in clinical nutrition support. AI media consulting analysts believe that with the improvement of residents' income level, the public's demand for nutrition and health increases, but the lack of popular science and nutrition education are important factors hindering the development of special medical food. Therefore, accelerating the popularization of special medical food in clinic and the public will be an urgent problem to be solved by all parties in the industry.

“头腾大战”舆情监测分析报告

2018年4月腾讯与头条系摩擦不断，6月升级为相互诉讼。这一对战引发舆论关注，并被媒体称为“头腾大战”。艾媒舆情监测显示，腾讯大本营——广东（深圳）和头条大本营——北京，两地网民对事件的关注度最高。艾媒调查发现，近半数网民对“头疼大战”持中立或无所谓态度。艾媒高级分析师认为，“头腾大站”背后是下一代流量入口之争，可能关乎互联网行业的重新洗牌。

艾媒咨询|2020H1中国老年人群画像及消费模式调查分析报告

调研数据显示，有66.8%的被访者认为100万元以内的养老资产储备基本足够。艾媒咨询分析师认为，在独生子女供养老人的需求与国家养老保险基金的收支压力之间存在的普遍矛盾背景下，国民对留存养老资金意愿强烈，这也意味着养老资金有保障，对养老产业的需求长期存在。

The survey data shows that 66.8% of the respondents think that the reserve of pension assets within 1 million yuan is basically sufficient. Ai Media Consulting analysts believe that in the context of the general contradiction between the needs of the only child to support the elderly and the pressure of the national pension insurance fund's revenue and expenditure, the nationals have a strong desire to retain pension funds, which also means that pension funds are guaranteed. The demand for the pension industry has long existed.

艾媒咨询|2021年中国养生美容市场研究报告

2021年9月4日，“2021CIBE中国养生美容大会”将在广州•广交会展馆举办。大会以“养生•美容”为主题，从养生行业的发展现状及未来趋势出发，探索养生与美容行业间的平衡，挖掘养生美容高级且特色的项目，拓宽美业增量赛道的选择，构建养生美容的全渠道触点，汇聚平台、品牌、优质连锁、行业专家等嘉宾共同探讨推动行业的发展与进步。如今美业的竞争不仅是产品服务的竞争，更是大数据的比拼。艾媒咨询CEO兼首席分析师张毅受邀出席本次大会并将现场发布《2021年中国养生美容市场研究报告》，将利用艾媒大数据决策和智能分析系统的数据挖掘结果，洞察消费者需求和中国养生美容市场现状。
On September 4, 2021, "2021cibe China Health and beauty conference" will be held in the exhibition hall of Guangzhou • Canton Fair. With the theme of "health preservation and beauty", starting from the development status and future trend of the health preservation industry, the conference explores the balance between health preservation and beauty industry, excavates advanced and characteristic projects of health preservation and beauty, widens the choice of incremental tracks of the beauty industry, constructs all-channel contacts of health preservation and beauty, and gathers platforms, brands, high-quality chains Industry experts and other guests discussed and promoted the development and progress of the industry.Today, the competition of the US industry is not only the competition of products and services, but also the competition of big data. Zhang Yi, CEO and chief analyst of AI media consulting, was invited to attend the conference and will release the Research Report on China's health and beauty market in 2021. He will use the data mining results of AI media's big data decision-making and intelligent analysis system to gain insight into consumer demand and the current situation of China's health and beauty market.

艾媒报告 |2019日本养老产业发展模式与经验借鉴分析报告

本报告研究涉及企业/品牌/案例：日医集团，逸云楼，木下介护，美邸养老，礼爱养老集团

　　养老产业是依托第一、第二和传统的第三产业派生出来的特殊的，具有明显的公共性、福利性和高盈利性的综合性产业。目前日本的养老产业社会保险制度中，国民补贴、雇员养老金和个人养老金三种层级并存的并且，有高龄老人医疗保险制度、介护保险制度的特殊保险制度，其中，介护制度的发展最具特色。根据日本厚生劳动省的数据，2019年1月日本通过介护保险接受养老服务的人数达508.1万人，其中接受居家护理服务的人数达381.0万人。在日本养老产业不断发展过程中，形成了老年住宅产业、养老金融产业、文化生活服务、家务服务、福利器械用品和其他相关产业等细分领域，对中国养老产业发展具有重要的参考意义。

　　The pension industry is a special comprehensive industry that is derived from the first, second and traditional tertiary industries and has obvious public, welfare and high profitability. At present, in the social insurance system for the aged care industry in Japan, there are three levels of national subsidies, employee pensions and individual pensions. There is also a special insurance system for the elderly medical insurance system and the insured insurance system. Among them, the development of the nursing system Most distinctive. According to the Ministry of Health, Labor and Welfare of Japan, in January 2019, the number of people receiving pension services through Medicare in Japan was 5.081 million, of which 3.81 million were receiving home care services. In the process of the continuous development of the Japanese pension industry, the formation of the elderly residential industry, pension financial industry, cultural life services, household services, welfare equipment supplies and other related industries has important reference significance for the development of China's pension industry.

皮阿诺：2021年第三季度报告