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关于“奔驰”的报告

本报告研究涉及企业/品牌/案例:视觉中国,人民网,新华社,微博,阿里巴巴,京东,人民日报,工人日报,半月谈,美团点评,斗鱼,知乎,特斯拉,比亚迪,蔚来汽车,小鹏汽车,三星,瑞幸咖啡,ofo,巨人网络,派生集团,小黄狗

艾媒商情舆情数据监测系统(yq.iimedia.cn)监测发现,2019年4月中国掀起了一股“维权”讨论之风,其中,视觉中国黑洞版权事件、西安女车主维权事件以及“996工作制”成为热议话题前三名。此外,互联网企业动态也备受网民关注:京东被列为“明尼苏达案”被告使京东企业形象下降;在2018年多家互联网企业开始裁员后,今年美团启动首次大规模裁员;上海特斯拉自燃起火引发网民对电动汽车的安全顾虑;三星推迟折叠屏手机上市或难解公司困境;瑞幸咖啡抵押资产做债务担保或对其后市投资造成影响;又一网贷平台团贷网爆雷事件、蔚来汽车在美遭集体诉讼事件引起广泛讨论......

Imedia public opinion monitoring system (yq.iimedia.cn) found that in April 2019, there was a wind of ““rights protection““ discussion in China, among which the black hole copyright event in visual China, the rights protection event for female car owners in xi 'an and the ““996 work system““ became the top three hot topics. In addition, the situation of Internet enterprises also attracts the attention of netizens. Jingdong named as a defendant in the ““Minnesota case““ had tarnished the company's image.Meituan launched its first large-scale job cuts this year after a number of Internet companies started to cut staff in 2018. Shanghai tesla's spontaneous fire raises safety concerns about electric cars among netizens; Samsung that delayed the launch of fold-screen phones may be hard to solve the company's problems;The fact that Luckin coffee collateral assets to do debt guarantee will have an impact on its subsequent investment; There is a wide discussion about the events that another network lending platform named Tuandai net collapsed and Nextev suffered a class action lawsuit in the United States ...

本报告研究涉及企业/品牌:东风日产,奔驰,宝马,福特,丰田,奇瑞,一汽金融,华南汽车金融,东正金融,长安汽车,比亚迪,大众汽车金融,梅德赛斯汽车金融,戴勒姆,安吉汽车融资,种车型融融资租赁,立根租赁,上市融资租赁,易鑫集团,庞大集团,易汇资本,汇通租赁

中国汽车行业、金融行业以及政府政策共同保障并推动着汽车金融业的发展。iiMedia Research(艾媒咨询)数据显示,中国汽车金融业务贷款余额稳定上升,规模为由2013年的3倍增长到2017年的4倍以上且保持增长趋势。受奔驰汽车金融服务费事件的影响,汽车金融成为全社会关注的焦点,相关部门开始着手汽车金融行业整顿。目前,中国的汽车金融产业链基本完善,参与主体主要为汽车金融公司、融资租赁公司、互联网汽车金融公司、商业银行。iiMedia Research(艾媒咨询)数据显示,汽车金融用户较多选择汽车金融公司金融产品,约占比66.6%,汽车金融公司居市场主体地位。未来,汽车金融行业的发展趋势将体现在业务模式多元化、资金构成多元化以及技术手段多样化。

China's auto industry, financial industry and government policies jointly guarantee and promote the development of the auto finance industry. iiMedia Research data shows that the balance of China's auto finance business loans has steadily increased, and the scale has increased from 3 times in 2013 to 2017. More than 4 times of the year and keep growing. Affected by the Mercedes-Benz auto service fee incident, auto finance has become the focus of the whole society, and relevant departments have begun to rectify the auto finance industry. At present, China's auto finance industry chain is basically perfect, and the main participants are auto finance companies, financial leasing companies, Internet auto finance companies, and commercial banks. iiMedia Research data shows that auto finance users choose auto finance companies. Financial products accounted for approximately 66.6%, and auto finance companies were dominant in the market. In the future, the development trend of the auto finance industry will be reflected in the diversification of business models, the diversification of funds and the diversification of technical means.

中国汽车行业市场规模大,2018年总销售量达2808万辆,十大主要品牌掌握了89.2%的市场份额。在庞大的市场基础下和新能源汽车迅速崛起的背景下,汽车行业生产与销售过程中暗藏着许多隐患。2018年汽车行业发生了多起负面事件,其中,东风本田“机油门”事件暴露了汽车的质检问题、新能源汽车事件自爆昭示了新能源的安全问题、长城汽车“黑公关”表现了行业的恶性竞争问题。艾媒草莓派调研结果显示,近七成消费者在乘用车使用过程中出现过故障,但仅三成消费者有过维权经历,主要诉求为赔偿。

China's automotive industry market is large, 2018 total sales of 28.08 million vehicles, the top ten major brands have mastered 89.2% of the market share. Under the background of the huge market and the rapid rise of new energy vehicles, there are many hidden dangers in the process of production and sales in the automobile industry. In 2018, there were a number of negative events in the automotive industry, among which, Dongfeng Honda “Machine throttle“ incident exposed the problem of automobile quality inspection, new energy vehicle incident self-explosion shows the safety of new energy, Great Wall Automobile “black public relations“ shows the industry's vicious competition problem. The results of the iiMedia shows that nearly 70% consumers have failed in the use of passenger cars, but only 30% of consumers have had the experience of defending their rights, the main appeal is compensation.

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