• 内刊赠阅
  • |
  • 免费通道
  • |
  • 行业内参
  • |
  • 帮助中心
  • |
  • 关于我们
  • |
注 册
中国 +86
  • +123
  • +125
  • +666
  • +666
  • +555555
  • +666
  • +666
  • +666
请输入真实手机号
请输入图片验证码
请输入短信验证码
请输入密码

已有账号,

忘记密码
中国 +86
  • +123
  • +125
  • +666
  • +666
  • +555555
  • +666
  • +666
  • +666
请输入真实手机号
请输入图片验证码
请输入短信验证码
请输入新密码

已有账号,

关于“宝贝格子”的报告

本报告研究涉及企业/品牌/案例:宝贝格子、孩子王、优家宝贝。

新冠疫情的爆发激发了母婴行业对转型升级紧迫性、重要性的认知,成为了线上线下加速融合的助推器。目前连锁母婴品牌的线下发展已经呈现出一定的分化,少数品牌凭借轻资产扩张模式取得了亮眼表现。艾媒咨询分析师认为,在母婴消费品质升级的长期趋势下,线下实体母婴门店在逐步品牌化、连锁化的同时也将延伸线上业务,通过线上服务增强顾客粘性。而对于布局线上的母婴企业,疫情期间以直播为代表的线上营销方式起势正猛,有望走向常态化。艾媒咨询分析师认为,供需侧的变化加速了母婴产业线上线下融合, 母婴新零售体系日趋完善。在母婴新零售业态不断发展的过程中,持续升级产品服务,才是母婴新零售企业长续经营的关键。

The outbreak of coVID19 has aroused the awareness of the urgency and importance of transformation and upgrading in the maternal and infant industry, which has become a booster for accelerating the integration of online and offline industries. At present, the offline development of chain maternal and infant brands has presented a trend of differentiation, and a few brands have made a bright performance by virtue of the assetlight expansion mode. iiMedia consulting analyst believes that under the long-term trend of upgrading the consumption quality, offline brick-and-mortar stores for mothers and infants will gradually become branded and chain-store. Meanwhile they would extend their online business and using online services to enhance customer stickiness. For online maternal and child enterprises, the online marketing represented by live broadcast during the epidemic is gaining momentum and is expected to be normalized. iiMedia consulting analyst believes that the changes on the supply and demand side have accelerated the online and offline integration of the maternal and infant industry. The new maternal and infant retail system is becoming more and more complete. In the process of the development of maternal and infant new retail business, the continuous upgrading of products and services is the key.

本报告研究涉及企业/品牌/案例:妈妈网,宝宝知道,孕期伴侣;其他提及企业/品牌:妈妈网孕育,宝宝树孕育,妈妈社区,辣妈帮,妈妈帮,贝贝,蜜芽宝贝,宝贝格子,苏宁红孩子,母婴之家,孩子王,天猫,淘宝,京东,考拉海购,网易严选,拼多多,柚宝宝,口袋育儿,家有宝宝,亲宝宝,宝宝树小时光,时光小屋,口袋宝宝,花生备孕,孕育提醒,口袋孕育,好孕妈,育学园,小豆苗,阳光妇儿,妈咪知道,好孕帮,疯狂造人

iiMedia Research(艾媒咨询)数据显示,2019年中国新生婴儿规模达到1465万,预计2020年分娩的妈妈群体达到1530万。这部分妈妈群体中,90后人群已成妈妈群体主力。在家庭育儿方面, 妈妈群体是家庭育儿的主力, 而父亲在家庭孕育中的角色担当也在逐步提升。而这对亲子社交、孕育知识获取、母婴产品购买等有着巨大需求的年轻妈妈群体,更依赖于互联网渠道。伴随着需求细分,单一的运营模式开始转向多元服务发展,艾媒咨询分析师认为,移动母婴平台,尤其是母婴综合社区,拥有海量专业孕育知识,并为妈妈群体提供交流互动平台,更易受到妈妈群体的青睐。

According to iiMedia Research, 14.65 million babies were born in China in 2019, and 15.3 million mothers are expected to give birth in 2020. In this part of the mother group, the post-90s crowd has become the main force of the mother group. In terms of family child-rearing, the mother group is the main force of family child-rearing, and the father's role in family pregnancy is also gradually improving. This group of young mothers, who have a huge demand for parent-child social contact, acquisition of pregnancy knowledge and purchase of maternal and infant products, are more dependent on Internet channels. With the demand segmentation, the single operation mode starts to change to the development of multiple services. According to the analysts of iiMedia consulting, the mobile mother and baby platform, especially the comprehensive community of mother and baby, has a large amount of professional gestation knowledge and provides an interactive platform for the mother group, which is more favored by the mother group.

本报告研究涉及企业/品牌/案例:宝贝格子,盒马鲜生,瑞幸咖啡;其他提及企业/品牌:永辉超市,苏宁易购,华润万家,沃尔玛,每日优鲜,天虹,居然之家,支付宝,京东支付,京东物流,日日顺,顺丰速运,圆通速递,拼多多,云集,贝店,活动行,恰克,淘宝直播,启博软件,京喜,阿里巴巴,聚划算,小红书,洋码头,什么值得买,花生日记,淘集集,万色城,微信,抖音,快手,天猫,云闪付

数据显示,中国社会消费品零售规模稳步增长,2019年达到41.2万亿元。网络零售额占比也不断上升,2019年网络零售额达到10.6万亿元,占社会消费品零售总额25.7%。在消费升级和新兴技术推动下,新零售产业蓬勃发展,万亿市场规模加速形成。当前,新零售产业线上线下加速融合,新式营销层出不穷,整体呈现全渠道、数字化、社群化等特点。由数据、供应链、物流、支付、金融组成的新零售生态系统不断完善,促使面向细分人群、细分品类、细分市场的多种新零售业态快速发展,随之涌现出一批较具发展潜力的新零售标杆企业。艾媒咨询分析师认为,新零售挑战与机遇并存。短期,互联网人口增长红利趋尽,行业竞争日趋激烈,对新零售产业链上下游玩家提出更高要求,考验营销能力、精细化运营能力;长期,借助5G、大数据、人工智能等新兴信息技术手段,新老零售企业将被赋予更多能力,产业整体效率有望大幅提升,市场规模也将加速扩大。

Data show that the retail scale of China's social consumer goods has steadily increased, reaching 41.2 trillion yuan in 2019. The proportion of online retail sales has also continued to rise. In 2019, online retail sales reached 10.6 trillion yuan, accounting for 25.7% of total retail sales of consumer goods. Driven by consumption upgrades and emerging technologies, the new retail industry is booming, and the trillion-dollar market is accelerating. At present, the new retail industry is accelerating the integration of online and offline, new marketing is emerging endlessly, and the overall characteristics of omnichannel, digitalization, and community are presented. The new retail ecosystem consisting of data, supply chain, logistics, payment, and finance has been continuously improved, prompting the rapid development of a variety of new retail formats for segments, categories, and markets, and a number of more new retail benchmarking company with development potential. iiMedia Consulting analysts believe that new retail challenges and opportunities coexist. In the short term, the dividends of the growth of the Internet population are exhausting, and competition in the industry is becoming increasingly fierce. It places higher requirements on upstream and downstream players in the new retail industry chain to test marketing capabilities and refined operation capabilities. In the long term, it will use emerging information technologies such as 5G, big data, and artificial intelligence Means, new and old retail companies will be given more capabilities, the overall efficiency of the industry is expected to increase significantly, and the market size will also accelerate.

本报告研究涉及企业/品牌包括:乐友、摇篮网、母婴之家、国际妈咪、孩子王、babytree、蜜芽、年糕妈妈、贝贝、B&G、大V店、妈咪团、妈妈100、小小包麻麻、凯叔讲故事、花粉儿、妈妈网、宝贝格子、宝宝知道、丁香医生

中国母婴电商平台处于高速发展期,iiMedia Research(艾媒咨询)数据显示,2018年中国母婴商品市场交易规模约达3.0万亿元,未来10年将持续保持高增长率。目前母婴电商多通过布局母婴社区以提高平台流量、刺激多方消费和了解用户需求,但同时造成行业同质性竞争激烈、社区内容劣质、平台用户忠诚度低、用户消费转化率低等问题。

The rise of Internet penetration and the development of online retailing have driven the development of China's maternal and child e-commerce. In 2018, the transaction volume of China's maternal and child e-commerce commodity market reached about 3.0 trillion yuan, and the industry is still in a stage of rapid development. At present, many e-commerce giants are all deploying new retail maternal and child stores. Maternal and child e-commerce also develops new impetus through the layout of maternal and child communities to understand user needs, increase platform traffic and stimulate multi-party consumption. According to iiMedia Research, the number of monthly active users of Beibei has reached about 5.4 million in 2018, and the penetration rate of the whole network is 0.52%. However, the mother-to-child e-commerce brand has a tortuous road to listing and the number of investment events is insufficient, indicating that the quality of maternal and child e-commerce products has created resistance for external investment. Consulting analysts of iiMedia Research believe that continue to develop new retail and the male user market as well as become a comprehensive platform is the future development trend of maternal and child e-commerce.

没找到想要的报告?

没有你想要的报告?立即告诉我们!

提交报告反馈

在线
客服