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关于“宝马”的报告

本报告研究涉及企业/品牌/案例:特斯拉、宝马、小鹏汽车、比亚迪、北汽蓝谷。

在中国汽车行业滞胀、燃油车走下坡路的背景下,中国新能源汽车是一个全新的赛道。2020年8月,在新能源汽车里,中国新能源乘用车销量远高于商用车,单月销量为10.0万辆,环比增长13.0%,同比增长23.1%。在经济下行压力及车企行业低迷的情况下,国家十分重视汽车行业问题的解决,并以新能源汽车发展作为突破口;同时,国内新能源汽车企业纷纷寻求美国上市,这都令网民持续关注新能源汽车及其基础设施建设动向,网络热度指数在高位震荡。随着疫情对中国影响的减弱,新能源汽车销量在2020年7月首次同比正增长,增幅超过传统汽车。

In the context of the downward pressure on the economy and the downturn in the auto industry, the country attaches great importance to solving problems in the auto industry and takes the development of new energy vehicles as a breakthrough. At the same time, domestic new energy auto companies have sought to go public in the United States, which has caused netizens to continue to pay attention to new energy vehicles. The trend of energy vehicles and infrastructure construction, the network heat index fluctuates at a high level. As the impact of the epidemic on China diminishes, sales of new energy vehicles will increase year-on-year for the first time in July 2020, which is higher than that of traditional vehicles.

本报告研究涉及企业/品牌:东风日产,奔驰,宝马,福特,丰田,奇瑞,一汽金融,华南汽车金融,东正金融,长安汽车,比亚迪,大众汽车金融,梅德赛斯汽车金融,戴勒姆,安吉汽车融资,种车型融融资租赁,立根租赁,上市融资租赁,易鑫集团,庞大集团,易汇资本,汇通租赁

中国汽车行业、金融行业以及政府政策共同保障并推动着汽车金融业的发展。iiMedia Research(艾媒咨询)数据显示,中国汽车金融业务贷款余额稳定上升,规模为由2013年的3倍增长到2017年的4倍以上且保持增长趋势。受奔驰汽车金融服务费事件的影响,汽车金融成为全社会关注的焦点,相关部门开始着手汽车金融行业整顿。目前,中国的汽车金融产业链基本完善,参与主体主要为汽车金融公司、融资租赁公司、互联网汽车金融公司、商业银行。iiMedia Research(艾媒咨询)数据显示,汽车金融用户较多选择汽车金融公司金融产品,约占比66.6%,汽车金融公司居市场主体地位。未来,汽车金融行业的发展趋势将体现在业务模式多元化、资金构成多元化以及技术手段多样化。

China's auto industry, financial industry and government policies jointly guarantee and promote the development of the auto finance industry. iiMedia Research data shows that the balance of China's auto finance business loans has steadily increased, and the scale has increased from 3 times in 2013 to 2017. More than 4 times of the year and keep growing. Affected by the Mercedes-Benz auto service fee incident, auto finance has become the focus of the whole society, and relevant departments have begun to rectify the auto finance industry. At present, China's auto finance industry chain is basically perfect, and the main participants are auto finance companies, financial leasing companies, Internet auto finance companies, and commercial banks. iiMedia Research data shows that auto finance users choose auto finance companies. Financial products accounted for approximately 66.6%, and auto finance companies were dominant in the market. In the future, the development trend of the auto finance industry will be reflected in the diversification of business models, the diversification of funds and the diversification of technical means.

中国汽车行业市场规模大,2018年总销售量达2808万辆,十大主要品牌掌握了89.2%的市场份额。在庞大的市场基础下和新能源汽车迅速崛起的背景下,汽车行业生产与销售过程中暗藏着许多隐患。2018年汽车行业发生了多起负面事件,其中,东风本田“机油门”事件暴露了汽车的质检问题、新能源汽车事件自爆昭示了新能源的安全问题、长城汽车“黑公关”表现了行业的恶性竞争问题。艾媒草莓派调研结果显示,近七成消费者在乘用车使用过程中出现过故障,但仅三成消费者有过维权经历,主要诉求为赔偿。

China's automotive industry market is large, 2018 total sales of 28.08 million vehicles, the top ten major brands have mastered 89.2% of the market share. Under the background of the huge market and the rapid rise of new energy vehicles, there are many hidden dangers in the process of production and sales in the automobile industry. In 2018, there were a number of negative events in the automotive industry, among which, Dongfeng Honda “Machine throttle“ incident exposed the problem of automobile quality inspection, new energy vehicle incident self-explosion shows the safety of new energy, Great Wall Automobile “black public relations“ shows the industry's vicious competition problem. The results of the iiMedia shows that nearly 70% consumers have failed in the use of passenger cars, but only 30% of consumers have had the experience of defending their rights, the main appeal is compensation.

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