全球领先的新经济产业第三方数据挖掘与分析机构
关于“小家电”的报告
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艾媒咨询 | 2026-2027年中国小家电行业运行数据监测及消费需求洞察报告
小家电行业作为我国家电产业的重要细分领域，深度嵌入居民日常生活与消费升级进程，同时也是智能家居生态体系中的关键组成部分。当前，行业正处于从规模驱动向价值驱动转型的过渡期，发展逻辑由产品数量的扩张转向品质、技术与用户体验的全面升级。从宏观环境来看，国家层面对消费端和制造端均给予了积极引导：消费品以旧换新政策持续加力，为终端需求提供支撑；绿色制造与有害物质限制使用等环保规范日趋完善，推动行业向低碳化、合规化方向演进。经济层面，居民收入水平稳步提高与消费结构持续优化，为小家电产品的渗透率提升奠定了坚实购买力基础。社会层面，城镇化进程的深入推进、家庭户型的日益小型化以及年轻消费代际的崛起，共同重塑了家庭生活场景，催生出对便捷化、个性化、颜值化小家电的旺盛需求。技术层面，人工智能算法、物联网通信模组以及云端协同能力的快速迭代，使得小家电不再作为孤立终端存在，而是逐步融入全屋智能生态系统，行业竞争焦点正从单品的功能参数比拼转移至系统性的智慧生活解决方案能力。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国小家电行业运行数据监测及消费需求洞察报告》显示，截至2026年6月25日，中国现存家电相关企业283.89万家。区域分布呈现明显集聚特征，广东坐拥超54万家家电企业，占全国总量的19.2%，是核心产业承载地；湖北、福建紧随其后，相关企业分别约23万家、20万家。2025年中国智能小家电市场规模达到2285亿元，预计到2030年有望达到3393亿元。国内小家电产业链完备、本土化创新与性价比优势持续替代进口，而2021-2025年中国小家电年出口额维持在2000亿元以上规模。
消费者行为与需求特征方面，2026年中国消费者对智能小家电的需求比较旺盛，尤其是个人护理类和厨卫类产品，健康监测和居安防监控类智能小家电也受到消费者青睐；选购智能小家电时，最关注的三个因素分别是产品质量（29.92%）、实用程度（28.28%）和产品功能（25.55%）；可接受的智能小家电价位中，占比最高的是201-500元，达到34.29%；其次是501-800元，占比为31.15%。从使用频率上看，每周3-4次的使用频率最高，占比61.75%；其次是5-7次，占比29.92%。艾媒咨询分析师认为，超过90%的消费者每周至少使用3次小家电，印证小家电已深度融入国内居民日常起居，成为家庭刚需日用品，大众依赖度高、日常使用场景充足。
在重点企业布局与未来趋势层面，行业内代表性企业如小熊电器、九阳股份与石头科技，各自依托差异化的产品策略与渠道布局构筑竞争优势。小熊电器以创意设计与多品类覆盖见长，九阳股份深耕厨房小家电核心技术，石头科技则在清洁电器领域以技术驱动实现弯道超车。展望未来，中国小家电行业将沿着绿色化、智能化与场景融合三大主线演进。全屋智能生态的成熟将推动产品从单一功能向多设备协同进化；跨境电商与海外本地化布局则为品牌出海开辟新空间。在技术迭代、消费升级与全球化布局的多重作用下，行业长期发展空间依然广阔，结构性增长机会值得期待。 -
艾媒咨询 | 2025年中国家电行业市场发展状况与消费行为调查数据
近年来，中国家电行业在消费升级与技术创新双重驱动下，呈现出多元化、智能化发展态势。同时在消费理念持续革新与科技浪潮迅猛奔涌的当下，中国家电行业正经历着深刻而快速的变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国家电行业市场发展状况与消费行为调查数据》数据显示，2023年中国家电市场的成交额达到131.30亿元，随着居民收入水平提高和智能化、绿色化家电产品的推广，家电市场成交额有望继续增长。在2025年中国家电消费者首选家电品牌中，美的以34.00%的占比位居首位，小米的占比则为33.25%，海尔的占比为30.88%。这表明绝大部分用户在选择家电品牌时优先选择市面上耳熟能详的品牌。在对家电品牌认可的方面中，61.00%的消费者选择了“产品设计独特、人性化”，50.75%的消费者选择了“产品间能达成一键互联、智能操控”，说明在家电市场中消费者更倾向于选择具有个性化、人性化和智能感强，操控方便的家电产品。在消费者认为智能家电行业所处阶段的调查中，46.12%的消费者认为智能家电处于“初步应用”阶段，38.88%的消费者认为处于“快速成长”阶段。这说明大部分消费者认为中国智能家电市场还处于起步或快速发展阶段，市场潜力和前景均十分庞大。艾媒咨询分析师认为，未来中国家电行业需走精细化发展道路。企业要加大核心技术研发投入，优化产品功能与性能，提升用户体验；同时，需关注市场需求变化，抓住细分市场机遇，推动家电行业持续升级。
In recent years, driven by both consumption upgrade and technological innovation, China's home appliance industry has shown a diversified and intelligent development trend. At the same time, in the current era of continuous innovation in consumption concepts and the rapid advancement of the technological wave, China's home appliance industry is undergoing profound and rapid changes. According to the latest "iiMedia Report | Survey data on the market development status and consumer behavior of China's home appliance industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the transaction volume of China's home appliance market reached 13.13 billion yuan in 2023. In the future, with the increase in residents' income levels and the promotion of intelligent and green household appliances, the transaction volume of the household appliance market is expected to continue to grow. It indicates that the future prospects of the home appliance market in China are broad. In 2025, among the preferred home appliance brands of Chinese consumers, Midea ranked first with a share of 34.00%, followed by Xiaomi with 33.25% and Haier with 30.88%.This indicates that the vast majority of users give priority to well-known brands on the market when choosing home appliance brands. In terms of recognition of home appliance brands, 61.00% of consumers chose "unique product design and humanization", and 50.75% of consumers chose "one-click interconnection and intelligent control between products". The above survey indicates that in the home appliance market, consumers are more inclined to choose home appliances that are personalized, humanized, highly intelligent and easy to operate. Among the stages that consumers consider the smart home appliance industry to be in, 46.12% of them believe that smart home appliances are in the "initial application" stage, while 38.88% think they are in the "rapid growth" stage. This indicates that the majority of consumers believe that the smart home appliance market in China is still in its infancy or a stage of rapid development, with both huge market potential and prospects.Analysts from iiMedia Research believe that in the future, China's home appliance industry needs to follow a path of refined development. Enterprises should increase investment in core technology research and development, optimize product functions and performance, and enhance user experience. At the same time, it is necessary to pay attention to changes in market demand, seize opportunities in niche markets, and promote the continuous upgrading of the home appliance industry. -
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