本报告研究涉及企业/品牌/案例：格力，美的。

从2020年一季度的数据看，中国家电行业国内市场销售规模为1172亿元，同比下降36.1%。同时，一季度家电累计出口规模为736亿元，同比下降12.7%。艾媒咨询分析师认为，随着疫情对中国影响的逐步减弱，以及夏季对空调、冰箱等制冷设备需求的季节性增长，特别是家电直播电商等形式的逐步成熟，预计第二季度家电行业的国内销售会逐步回暖，但出口形势依然不容乐观。

From the data of the first quarter of 2020, the domestic market scale of China's home appliance industry was 117.2 billion yuan, a year-on-year decrease of 36.1%. At the same time, the cumulative export scale of home appliances in the first quarter was 73.6 billion yuan, a year-on-year decrease of 12.7%. iiMedia Research believe that with the gradual weakening of the impact of the epidemic on China and the seasonal increase in demand for air-conditioning, refrigerators and other refrigeration equipment in summer, especially the gradual maturity of home appliance live broadcast e-commerce and other forms, it is expected that the appliance industry Of domestic sales will gradually pick up, but the export situation is still not optimistic.

本报告研究涉及企业/品牌/案例：百度小度、天猫精灵。
其他企业/品牌：苹果、亚马逊、阿里巴巴、百度、小米、谷歌、BeSound、音磅、华美兴泰、旷世音箱、乐韵瑞、crazybaby、猫王收音机、国声国学、佳禾智能、小米小爱、索尼、华为、叮咚音箱、腾讯叮当等。
2020年6月3日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国智能音箱产业及产品竞争力评价分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在智能音箱的行业发展进行分析，结合全球智能音箱的发展情况以及中国智能音箱的发展情况进行深度分析，并且针对百度小度、天猫精灵等产品进行深度分析，判断2020-2021年智能音箱行业的发展趋势。iiMedia Research(艾媒咨询)数据显示，预计2022年全球智能音箱供应市场收入将达到278亿美元，比2018年增长135.6%。智能音箱厂商开始布局多样化的产品矩阵，以满足不同用户群体需求，但是各矩阵产品定位还不是很清晰，功能同质化较高。
According to iiMedia Research, global smart speaker shipments in the first quarter of 2019 were 20.7 million units, with U.S. shipments still leading the way, accounting for 51.2% of the global total, and China shipped 5.0 million units, up 177.8 percent year-on-year. Ai media consulting analysts believe that smart speakers in 2020 to become a popular industry, China's smart speaker industry is in the rapid development stage, smart speakers out to sea has become the current typical model.

本报告研究涉及企业/品牌/案例：隆力奇，巨石集团，浪潮公司

iiMedia Research(艾媒咨询)数据显示，疫情期间智能制造行业网络热度维持较高水平，展现出强大的成长潜力。智能制造借助无人化、智能化的技术支持和产品体系，助力我国口罩日产破亿;机器人不仅能协助医护人员缓解医院人手压力，也可以在帮助企业复工复产的同时保证生产安全与效率;工业云在协助涉疫物资供需匹配、云办公、搭建疫情防控系统等方面也有出色的表现。艾媒数据显示，疫情期间“智能制造”网络口碑值达78.5，而智能制造行业防疫表现树立公众信心，超五成网民表示对行业前景态度有所改善。智能制造在疫情期间展现出的强大生命力，将加速“中国制造”向“中国智造”的发展。

As the data of iiMedia Research showed, during the epidemic, the network enthusiasm of the intelligent manufacturing industry maintained a high level, showing strong growth potential. Intelligent manufacturing uses unmanned, intelligent technical support and product systems to help China ’s daily output of masks reach 100 million yuan; robots can not only help medical staff to relieve the pressure on hospital staff, but also help enterprises resume work and resume production while ensuring production safety and efficiency; The Industrial Cloud also has outstanding performance in assisting the supply and demand matching of epidemic-related materials, cloud office, and building an epidemic prevention and control system. According to Ai Media data, the network reputation of "smart manufacturing" during the epidemic period reached 78.5, and the performance of the intelligent manufacturing epidemic has established public confidence. Over 50% of netizens said that they have improved their attitudes to the industry's prospects. The strong vitality exhibited by intelligent manufacturing during the epidemic will accelerate the development of "Made in China" towards "Chinese Intelligent Manufacturing".

本报告研究涉及企业/品牌/案例：小米，科沃斯，网易有道，乐心，蔚来，任e行；其他提及企业/品牌：华为，OPPO，vivo，魅族，中兴，联想，苹果，海信，创维，长虹，TCL，海尔，飞利浦，三星，酷开，康佳

iiMedia Research(艾媒咨询)数据显示，中国智能硬件市场规模大，增长迅速，2020年市场规模预计达到10767.0亿元。随着居民人均收入和人均支出的提高、消费主力人群的变化，对智能产品的消费需求日益增加。智能家居，消费电子及智能交通等细分领域都得到了较快发展，iiMedia Research(艾媒咨询)数据显示，中国智能家居2020年市场规模预计达到1820亿元，中国可穿戴设备出货量2020年预计突破1亿件，2035年全球智能汽车规模预计将达到1180万辆。目前，消费电子领域成长型产业整体渗透率不高，潜在用户规模大，发展前景广阔，将成为智能硬件行业新的增长点。

As the data of iiMedia Research showed, the scale of intelligent hardware market in China is large and growing rapidly，which is expected to reach 1.0767 trillion yuan in 2020. With the increase in pre capital income and expenditure of residents, the changes in the main consumer groups, consumer have more demand for intelligent product. Intelligent home equipment, consumer electronics and intelligent transportation have achieved rapid development. As the data of iiMedia Research shows that, the scale of intelligent home equipment market in China is expected to reach 182 billion yuan in 2020，the shipment of wearable device will exceed 100 million in 2020，the scale of global intelligent vehicle is expected to reach 11.8 million in 2035. At present, the overall penetration rate of growth industries in the field of consumer electronics is not high, the scale of potential users is large, and the development prospect is broad, which will become a new growth point for the intelligent hardware industry of China.

iiMedia Research（艾媒咨询）数据显示，预计到2020年，中国TWS无线耳机销量将超三千万件，虽然受疫情影响，2020年市场销售规模增长将全面降速，但基于整体市场初步的发展阶段，销售量仍将维持正向增长，市场前景普遍受看好。同时，包括智能终端无孔化趋势、蓝牙技术、芯片技术的不断提升，也将进一步加快TWS无线耳机的产品普及。另外，根据iiMedia Research（艾媒咨询）数据显示，41.8%的受访受访者能够接受500元以下的TWS无线耳机价格， TWS无线耳机中低端市场仍有较大用户群可挖掘。

According to the data of iiMedia Research, it is estimated that by 2020, the sales volume of TWS wireless earphones in China will exceed 30 million. Although affected by the epidemic situation, the growth of the market sales scale in 2020 will be slowed down in an all-round way, based on the preliminary development stage of the overall market, the sales volume will maintain a positive growth and the market prospect will be generally optimistic. At the same time, it will further accelerate the popularization of TWS wireless earphone products, including the trend of smart terminal non porous, the continuous improvement of Bluetooth technology and chip technology. In addition, according to the data of iiMedia Research, 41.8% of the respondents can accept the price of TWS wireless earphone below 500 yuan. There is still a large user group in the middle and low-end market of TWS wireless earphone.

本报告研究涉及企业/品牌/案例：创维，小米，海信，夏普，TCL，海尔，康佳，长虹，乐视，飞利浦，三星，华为，东芝

iiMedia Research（艾媒咨询）数据显示，2018年中国智能电视销售额达5202亿元，预计未来三年将保持稳定增长，2020年销售额将突破6000亿元。智能电视开机广告广泛存在，涉嫌侵权的现象也较为常见。84.3%的受访者表示其使用的智能电视含有开机广告； 59.9%的受访者透露购买时商家未履行告知义务；43.8%受访者表示智能电视开机广告全程无法关闭。除了缺少“一键关闭”功能，智能电视开机广告在内容上还存在单一、夸大、无法产生共鸣等问题，导致用户体验极差，无奈之下56.0%的受访者表示愿意付费免除广告。艾媒咨询分析师认为，智能电视厂商试图通过开机广告换取硬件降价空间从而让利消费者的本意是值得肯定的，但在具体实施层面，却忽略了开机广告本身带给用户的一系列不良体验会消耗用户对品牌的信任，造成本末倒置。此次约谈整改事件有利于智能电视行业规范经营，有助于智能电视厂商回归用户本身，多维度持续改善用户体验。

According to iiMedia Research, the sales of smart TVs in China reached 520.2 billion yuan in 2018. It is expected to maintain steady growth in the next three years. In 2020, sales will exceed 600 billion yuan. Smart TV boot ads are widespread, and alleged infringement is also common. 84.3% of respondents indicated that their smart TVs contain boot ads; 59.9% of respondents revealed that the merchants did not fulfill their obligation to inform when they purchased; 43.8% of respondents said that smart TV boot ads could not be closed. In addition to the lack of “one-button off“ feature, smart TV boot ads still have problems such as single, exaggerated, and irresonable content, resulting in a very poor user experience. In desperation, 56.0% of respondents indicated that they are willing to pay for advertising. iiMedia consulting analysts believe that the intention of smart TV manufacturers to try to make profits for consumers by exchanging the hardware price reduction space through the power on advertising is positive, but in the specific implementation level, they ignore that the power on advertising itself brings users a series of bad experiences that will consume users' trust in the brand and cause the cart before the horse. The interview and rectification incident is conducive to the standardized operation of the smart TV industry, which helps the smart TV manufacturers to return to the users themselves and continuously improve the user experience in multiple dimensions.

本报告研究涉及企业/品牌/案例：华为，小米，vivo，OPPO，中国移动，中国联通，中国电信，苹果，诺基亚，魅族，三星，一加，红米，荣耀，高通，联发科，紫光展锐，英特尔，Broadcom，Skyworks，Qorvo，Murate，LG，三洋，宁德时代，比亚迪，NanoGraf，京东方，深天马A，华星光电

随着智能手机的不断普及，4G市场饱和趋势已经显现，5G商用的落地将带动5G手机发展，为手机产业带来新的活力。iiMedia Research（艾媒咨询）数据显示，预计2020-2023年将会出现5G手机的换机潮，2023年全球5G智能手机出货量将会增至40130万台。目前，华为、VO、小米等中国手机品牌都已经参与了5G市场争夺战。并且，5G手机将进一步带动产业链上下游发展，上游的元器件制造商、中游的通信设备商和下游的终端厂商都将收益，预计2025年5G相关产品和服务市场规模将达到1.15万亿元。艾媒咨询分析师认为，在政策利好、经济繁荣、技术发展和社会需求扩大的背景下，5G手机行业将会加速发展，具备较强技术实力和经济实力的玩家有望成为赛道领跑者，行业头部效应逐渐凸显。

With the continuous popularization of smart phones, the saturation trend of 4G market has emerged. The landing of 5G commercial will drive the development of 5G mobile phones and bring new vitality to the mobile phone industry. IiMedia Research (AI Media Consulting) data show that it is expected that there will be a change of 5G mobile phones in 2020-2023, and the global shipment of 5G smart phones will increase to 401.3 million units in 2023. At present, Huawei, VO, Xiaomi and other Chinese mobile phone brands have all taken part in the 5G market battle. In addition, 5G mobile phones will further drive the development of the upstream and downstream of the industrial chain. The upstream component manufacturers, the middle-stream communication equipment manufacturers and the downstream terminal manufacturers will all benefit. It is estimated that the market size of 5G related products and services will reach 1.15 trillion yuan in 2025. Ai Mei's consulting analysts believe that under the background of favorable policies, economic prosperity, technological development and expanding social demand, the 5G mobile phone industry will accelerate its development. Players with strong technological and economic strength are expected to become track leaders and the head effect of the industry will gradually become prominent.

本报告研究涉及企业/品牌/案例：水晶光电，因特尔，IBM，google华为云，百度云，腾讯云，阿里云，旷视，科大讯飞，SHARP，中国移动，中国联通，中国电信，中兴，美的，海尔，小米，小i机器人，创维数字，Homekit,smartThings,京东微联，天猫，淘宝，苏宁，点名时间，微信，微博，欧瑞博，奕至家居，毫米科技，至家，汇晶智能，三维家，绿米，Amazon

AIoT的应用场景不断丰富，2019年在中国主要分布于智慧家居、智慧城市、智慧零售和智慧制造四项应用场景中。目前，智能家居被视为新的互联网应用入口，应用场景相对广泛，包括影音娱乐、家庭安防、智能卫浴、智能厨房、智能睡眠等。亚马逊、阿里、喜马拉雅、小米、美的、海尔等各类企业都开始布局相关应用。智慧交通成为智慧城市服务的重要应用，艾媒商情舆情监测系统数据显示，广东、重庆、北京网民最关注智慧交通问题。艾媒咨询分析师认为，随着5G临时牌照发放和商用步伐的加快，中短期内将率先带动AIoT产业技术进步和场景丰富，在带动中国经济产出、提供就业机会等方面将发挥重要作用。

The application scenarios of AIoT are constantly enriched. In 2019, it was mainly distributed in four application scenarios: smart home, smart city, smart retail and smart manufacturing. At present, smart home is regarded as a new Internet application portal, and the application scenarios are relatively wide, including audio and video entertainment, home security, smart bathroom, smart kitchen, smart sleep and so on. Amazon, Ali, Himalayan, Xiaomi, Midea, Haier and other companies have begun to deploy related applications. Smart transportation has become an important application of smart city service. iiMedia public opinion monitoring system shows that netizens in Guangdong, Chongqing and Beijing are most concerned about smart transportation. iiMedia Consulting analysts believe that with the acceleration of the 5G temporary license issuance and the pace of commercialization, the medium and short-term will take the lead in driving the technological progress and rich scenes of the AioT industry, which will play an important role in driving China's economic output and providing employment opportunities.

本报告研究涉及的企业/品牌/案例：大众汽车，丰田，中国石油，上汽集团，中国建筑，中国中铁，中国铁建，中兴通讯，中国交建，美的集团，中国电建，华为，联想集团，海尔集团，小米集团，北大方正集团，比亚迪，长虹，海信集团，京东，TCL集团，中国通号，澜起科技，华兴源创，杭可科技，嘉元科技，南微医学，天宜上佳，新脉医学，方邦股份，沃尔德

全球范围的研发投入主要集中在健康、汽车以及通信技术三个细分行业领域。美国企业亚马逊成为2018年全球研发投入最高的上市公司；欧盟国家中Volkswagen（大众汽车）的研发投入金额超过100亿欧元；日本方面，2018年丰田公司成为日本研发投入最多的企业。中国方面，中国上市企业研发在全球范围内的竞争力不断增强，截至2018年，中国上市企业中有145家企业入选全球创新企业1000强。iiMedia Research（艾媒咨询）数据显示，汽车制造业成为诞生最多知识产权竞争力的行业，而软件服务行业则是研发强度最高的领域。未来中国科创的继续发展需要更完成的知识产权保护措施。具体企业方面，以华为、小米集团等为代表的中国百强企业对科技创新能力越来越重视，申请的专利达到38.8万件。但也要注意，目前中国企业研发投入领域过于集中，可能出现同质化倾向；同时，中国科创投入大门槛高，或将形成马太效应。

Global investment in research and development is focused on three sub-sectors: health, automotive and communications technology. Amazon, the Us., became the world's largest listed company in 2018; Volkswagen, the European Union' one, spent more than 10 billion euros; and Japan, Toyota, became the largest company in Japan in 2018. On the Chinese side, the research and development of Chinese listed companies is becoming more competitive globally, and by 2018, 145 of the Chinese listed companies were among the top 1000 global innovators. According to iiMedia Research, the automotive industry is the industry that has been the most competitive in intellectual property, while the software services industry is the most research and development sector. The continued development of China Science and Technology in the future requires more complete intellectual property protection measures. In terms of specific enterprises, China's top 100 enterprises, represented by Huawei and Xiaomi Group, have paid more and more attention to their technological innovation capabilities, with 388,000 patents filed. However, it should be noted that at present, Chinese enterprises are too concentrated in the field of research and development investment, there may be homogenization tendency, at the same time, China Science and Technology investment high threshold, or will form the Matthew effect.

本报告研究涉及的企业/品牌/案例：大众汽车，丰田，中国石油，上汽集团，中国建筑，中国中铁，中国铁建，中兴通讯，中国交建，美的集团，中国电建，华为，联想集团，海尔集团，小米集团，北大方正集团，比亚迪，长虹，海信集团，京东，TCL集团，中国通号，澜起科技，华兴源创，杭可科技，嘉元科技，南微医学，天宜上佳，新脉医学，方邦股份，沃尔德

全球范围的研发投入主要集中在健康、汽车以及通信技术三个细分行业领域。美国企业亚马逊成为2018年全球研发投入最高的上市公司；欧盟国家中Volkswagen（大众汽车）的研发投入金额超过100亿欧元；日本方面，2018年丰田公司成为日本研发投入最多的企业。中国方面，中国上市企业研发在全球范围内的竞争力不断增强，截至2018年，中国上市企业中有145家企业入选全球创新企业1000强。iiMedia Research（艾媒咨询）数据显示，汽车制造业成为诞生最多知识产权竞争力的行业，而软件服务行业则是研发强度最高的领域。未来中国科创的继续发展需要更完成的知识产权保护措施。具体企业方面，以华为、小米集团等为代表的中国百强企业对科技创新能力越来越重视，申请的专利达到38.8万件。但也要注意，目前中国企业研发投入领域过于集中，可能出现同质化倾向；同时，中国科创投入大门槛高，或将形成马太效应。

Global investment in research and development is focused on three sub-sectors: health, automotive and communications technology. Amazon, the Us., became the world's largest listed company in 2018; Volkswagen, the European Union' one, spent more than 10 billion euros; and Japan, Toyota, became the largest company in Japan in 2018. On the Chinese side, the research and development of Chinese listed companies is becoming more competitive globally, and by 2018, 145 of the Chinese listed companies were among the top 1000 global innovators. According to iiMedia Research, the automotive industry is the industry that has been the most competitive in intellectual property, while the software services industry is the most research and development sector. The continued development of China Science and Technology in the future requires more complete intellectual property protection measures. In terms of specific enterprises, China's top 100 enterprises, represented by Huawei and Xiaomi Group, have paid more and more attention to their technological innovation capabilities, with 388,000 patents filed. However, it should be noted that at present, Chinese enterprises are too concentrated in the field of research and development investment, there may be homogenization tendency, at the same time, China Science and Technology investment high threshold, or will form the Matthew effect.