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关于“小龙坎”的报告

本报告研究涉及企业/品牌/案例:海底捞,呷哺呷哺,小龙坎,黄记煌,重庆德庄,小尾羊,刘一手,香天下,鲁西肥牛火锅,巴奴毛肚火锅,皇城老妈,巴将军,辉哥火锅,朝天门,东来顺,南门涮,彤德莱,新辣道,重庆小天鹅,年纪餐饮品质涮坊,欢乐牧场

iiMedia Research(艾媒咨询)数据显示, 2018年中国餐饮收入市场规模首次超过4万亿元,其中火锅市场占比不足15%,预计2020年火锅市场规模有望突破7000亿元。与中国中式餐饮市场类似,火锅餐厅市场亦属高度分散。海底捞作为中国火锅行业龙头企业,2018年营收总额为169.7亿元,市占率仍然偏低。为提升市场份额,海底捞加速在全球范围内扩张,2018年公司新增200家餐厅,门店总数达466家,较2017年增加了70.7%,中国内陆以外地区门店数量较2017年增长89.5%。公司表示仍要加大力度进行扩张,也会努力研发新品拓展收入来源。未来,海底捞的品牌力借助快速的扩张以及优秀的营销能力将进一步提升,但其面临的产品品质管理、成本控制以及跨区域经营的挑战也会加剧。

According to iiMedia Research, the market size of China's catering revenue exceeded 4 trillion yuan in 2018, of which the hot pot market accounted for less than 15%. It is expected that the size of the hot pot market will exceed 700 billion yuan in 2020. Similar to the Chinese food and beverage market, the hot pot restaurant market is also highly fragmented. As the leading enterprise in China's hot pot industry, Haidilao has a total revenue of 16.97 billion yuan in 2018, and its market share is still low. In order to increase market share, Haidilao accelerated its expansion in the world. In 2018, the company added 200 restaurants, with a total of 466 stores, an increase of 70.7% compared with 2017. The number of stores outside China's inland areas increased by 89.5% compared with 2017. The company said that it still needs to increase its efforts to expand, and will also strive to develop new products to expand its income sources. In the future, Haidilao's brand strength will be further enhanced by rapid expansion and excellent marketing capabilities, but its product quality management, cost control and cross-regional management challenges will also intensify.

本报告研究涉及企业/品牌/案例:新希望六和,书海供应链,宋小菜,链农,信良记,即刻联盟,食云集,熊猫星厨,屏芯科技,五芳斋,小龙坎,海底捞,九毛九,大龙燚,西贝筱面村,盒马生鲜,7 eleven ,FamilyMart,超级物种,小象生鲜,便利蜂,口碑,美团点评,饿了么,喜茶,泡面小食堂,华天饮食,凯瑞餐饮,广州酒家,外婆家,蓝海酒店,陶然居,木屋烧烤,丰茂烤串,阿拉提羊肉串大王,很久以前,柳叶刀烧烤,周黑鸭,全聚德,绝味食品股份有限公司,西安饮食股份有限公司,唐宫(中国)控股有限公司,上上谦,太二酸菜鱼

2018年,中国餐饮行业收入较2017年增长18.2%,突破4万亿元,未来餐饮行业发展仍有巨大前景。同时,外卖行业发展也为餐饮提供了新的市场。截至2018年12月,中国网上外卖用户规模达4.06亿,保持较高增速。从细分品类看,正餐消费人次比2017年提高12.9%,追求品质和多样化成为主流之选;火锅行业继续保持高增速,川式火锅占据市场主流地位;烧烤行业中26-35岁年龄段成为主力消费群体;小吃门店数量稳居第一,品质升级趋势明显;新式茶饮增速迅猛,门店数量已达41万家。艾媒商情舆情数据监测系统显示,“智慧餐厅”概念在消费者口碑中具有很高的认可度,体现了未来餐饮行业智慧化发展的趋势。此外,未来资本市场与餐饮行业的结合将更加密切,品牌化、规模化也将成为未来中国餐饮行业的重要发展方向。

In 2018, the revenue of China's catering industry increased by 18.2% compared with 2017, breaking through 4 trillion yuan. There is still great prospect for the development of the catering industry in the future. At the same time, the development of the take-away industry has also provided a new market for catering. As of December 2018, the number of online take-out users in China reached 406 million, maintaining a relatively high growth rate. From the perspective of sub-categories, the number of dinner consumption is 12.9% higher than that of 2017. The pursuit of quality and diversification has become the mainstream choice; the hot pot industry continues to maintain a high growth rate, and Sichuan-style hot pot dominates the market; the barbecue industry is 26-35 years old. The segment became the main consumer group; the number of snack stores ranked first, and the quality upgrade trend was obvious; the new tea beverages grew rapidly, and the number of stores reached 410,000. According to the business data system of iiMedia Research, the concept of “smart restaurant” has a high degree of recognition in the consumer word of mouth, reflecting the trend of smart development of the catering industry in the future. In addition, the future combination of capital market and catering industry will be closer, and branding and scale will become an important development direction for China's catering industry in the future.

本报告研究涉及企业/品牌包括:海底捞、呷哺呷哺、东来顺、欢乐牧场、黄记煌、南门涮肉、年记餐饮品质涮坊、小肥羊、新辣道、重庆德庄、朝天门、彤德莱、重庆小天鹅、皇城老妈、巴将军、刘一手、小尾羊、辉哥火锅、小龙坎、香天下、鲁西肥牛火锅、巴奴毛肚火锅、红鼎豆捞、颐海国际、Hi捞送、优鼎优、蜀韵东方、蜀海供应链

iiMedia Research(艾媒咨询)监测发现,火锅已成为中式正餐中市场份额占比最大的品类(13.7%),2020年火锅市场规模预计突破7000亿。2018年,中国火锅产业已形成成熟的产业链,特别是海底捞上市提高了资本市场对火锅产业的信心。但同时也存在食品安全、模式同质化和经营能力等问题,为外部投资制造了阻力。

The size of China's food and beverage revenue market has expanded year by year, exceeding 4 trillion yuan in 2018, an increase of 9.5% over the previous year. Hot pot belongs to Chinese dinner, 2017 market share accounted for 13.7%, in the subdivision category ranked first. 2020 Hotpot Market Size will expect to exceed 700 billion. At present, the hot pot industry has formed upstream food production, midstream stores and convenient hot pot production and downstream seasoning products production of the complete industrial chain, the number of consumers. However, the low proportion of hot pot brand listing and the insufficient number of investment events show that the hot pot industry food safety and other issues create resistance to external investment, so that most investors are still on the sidelines. iiMedia Research monitoring found that the future of the hot pot industry has optimized terminal safety management, precise vertical positioning, optimization of the central Kitchen and logistics distribution station and other trends.

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