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关于“年中大促”的报告

本研究报告涉及企业/品牌/案例:聚划算,淘宝,天猫,网易考拉,天猫,唯品会,1号店,京东,返利网,淘粉吧,卷皮网,折800,小红书,美丽说,蘑菇街,粉象生活,美丽修行,花生日记,DOSH,Goxip,在家ZAIJIA, YOHO!有货,WhatsMode,美时互享,礼物说,山茶花,蜜桔妈妈,氧气Bra

2018年中国导购电商用户规模已突破3亿人,主流导购电商平台,尤其是价格优惠类导购电商平台,在销售表现上快速增长势头,且导购电商APP用户大促期间日均活跃用户增长率也达到11.6%。而在城市销售表现上,导购电商平台在节日营销期间更聚焦于下沉城市。iiMedia Research(艾媒咨询)数据显示,一线城市销量占比仅为26.7%。导购电商平台在非一线城市的发展,是带动其“618”销售创新高的重要动力。

In 2018, the scale of China's shopping guide e-commerce users has exceeded 300 million. The mainstream shopping guide e-commerce platform, especially the price-concession shopping guide e-commerce platform, has a rapid growth in sales performance, and the daily e-commerce APP users are active during the period. User growth rate also reached 11.6%. In terms of urban sales performance, the shopping guide e-commerce platform is more focused on sinking cities during holiday marketing. According to iiMedia Research, first-tier cities accounted for only 26.7% of sales. The development of the shopping guide e-commerce platform in non-first-tier cities is an important driving force for the sales of its “618”.

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