艾媒咨询|2022中国化妆品行业新业态大数据趋势报告

1月13日下午，由中国国际贸易促进委员会汕头市委员会、汕头市化妆品行业协会主办，汕头国际商会、汕头市万邦化妆品有限公司承办，国家洗涤护肤用品质量检验检测中心（广东）协办的“中国化妆品产业发展·汕头峰会”在广东汕头召开。
在本次活动现场，艾媒咨询CEO兼首席分析师张毅重磅发布了《2022中国化妆品行业新业态大数据趋势报告》，透过大数据看中外化妆品市场。报告围绕化妆品行业市场规模、进出口金额数量、投融资事件与融资金额、消费者行为监测等方面进行分享，为化妆品行业发展带来新观点、新视角和新机遇。

艾媒咨询|2021年11-12月中国化妆品行业运行数据监测双月报

本报告涉及的案例/品牌/企业：丽人丽妆、科思股份、逸仙电商

颜值经济背景下，中国化妆品市场得到快速发展。数据显示，2021年11月，中国化妆品零售额再创新高，当期值达到571.0亿元，同比增长8.2%。11-12月期间，4家化妆品公司获得资本注入，融资金额合计超10亿元人民币。但是，贸易逆差持续扩大、化妆品质量参差不齐等问题在11-12月期间依然显著。未来，通过技术研发提高国产品牌全球竞争力，加强产品质量安全监管将成为化妆品企业升级发展的重要选择。
Under the background of face value economy, China's cosmetics market has developed rapidly. According to the data, in November 2021, China's cosmetics retail sales reached a new high, with the current value reaching 57.1 billion yuan, a year-on-year increase of 8.2%. From November to December, four cosmetics companies received capital injection, with a total financing amount of more than 1 billion yuan. However, the trade deficit continued to expand and the quality of cosmetics was uneven, which remained significant from November to December. In the future, improving the global competitiveness of domestic brands through technology research and development and strengthening product quality and safety supervision will become an important choice for the upgrading and development of cosmetics enterprises.