2019年上半年移动支付交易规模达166.1万亿，在移动支付市场规模逐渐扩大以及人脸识别技术发展渐趋成熟的背景下，刷脸支付开始崭露头角。iiMedia Research(艾媒咨询)数据显示，预计2022年中国刷脸支付用户规模将超7.6亿人。刷脸支付的发展以及普及，对于用户、商家以及社会有着重要价值。对于用户而言，刷脸支付省时、便捷、体验好和能实现信息与交易安全保障。iiMedia Research(艾媒咨询)数据显示，受访用户对在流程耗时、便利程度、支付体验、交易安全和信息安全五个方面对刷脸支付的满意度分别为8.1、7.3、7.3、7.1和7.0，高于其他非现金支付方式的满意度。对于商家来说，刷脸支付赋能商家的经营发展，帮助他们改善排队效率、提高顾客好评率、提高竞争力和增加客流。九成的受访商家认可接入刷脸支付后，顾客排队效率和顾客好评的提升。刷脸支付的发展同时也带动着上下游产业的发展，促进硬件制造商、传感器制造商等新产业新职业就业的发展，为社会带来巨大价值。
In the first half of 2019, the transaction scale of mobile payment reached 166.1 trillion yuan. In the context of the gradual expansion of the mobile payment market and the gradual maturity of face recognition technology, the face-scanning payment has begun to emerge. As the data of iiMedia Research showed, it is estimated that the scale of users of face-scanning payment in China will exceed 760 million in 2022. The development and popularity of face-scanning payment is of great value to users, corporate and society. For the user, the face-scanning payment saves time, is convenient, and ensures information and transaction security. As the data of iiMedia Research showed, the respondents' satisfaction with the face-scanning payment in terms of spending time, convenience, payment experience, transaction security and information security are 8.1, 7.3, 7.3, 7.1 and 7.0, higher than other non-cash payment methods. For merchants, the face-scanning payment empowers their management, helping them improve queue efficiency, improve customer feedback, improve competitiveness and increase customer flow. Ninety percent of the surveyed merchants recognized the increase in customer queuing efficiency and customer praise after accessing the face-scanning payment. The development of the face-scanning payment also drives the development of upstream and downstream industries, and promotes the development of new occupations and employment in new industries such as hardware manufacturers and sensor manufacturers, bringing great value to the society.
In the first half of 2019, the scale of China mobile payment transactions reached 166.1 trillion yuan, up 24.2% from 2018, and the growth momentum is back on track. China mobile payment market competition pattern is mainly divided into two echelons, the first tier is Alipay and Tenpay, because of its first advantage to occupy the market; the second tier is represented by Suning Pay and cloud joint flash payment, and its product pattern features have a loyal user group. The ‘To C’ payment market is saturated in the region, and gradually tends to verticalize the scene and refine the service diversification, while the ‘To B’ market competition intensifies. As the data of iiMedia Research showed, there are 11.2 million market entities in China in 2018, including 73.286 million individual businesses entities. A large number of market entities' demand for mobile payment ‘To B’ services drives the development of mobile payment B-terminal market. Mobile payment platform mainly includes three aspects: basic capabilities such as big data cloud computing, platform development and operation capabilities and financial capabilities. The mobile payment products that the respondents preferred to access were mainly the products of the two giants, Alipay and WeChat Pay. The Yunshanfu with the UnionPay background ranked third, accounting for 35.6%. The mainstream payment platform not only empowers the merchants, but also goes overseas, and Alipay, WeChat Pay and Suning pay have arranged the cross-border payment market. In the future, cross-border business will become an inevitable trend, and mobile payment will begin to develop globally.
With the maturity of products such as Alipay and WeChat payment, China Mobile payment market development maturity has a leading position in the world. Mobile payment has become the main method of payment by Chinese netizens. As the data of iiMedia Research showed, the number of mobile payment users in China reached 659 million in 2018, and the monthly mobile payment accounted for 43.6% of the total expenditure. The “no cash era” is expected to be realized. At present, Alipay and WeChat payment duopoly dominate China's third-party mobile payment market, and their market transaction size exceeds 90% of total maket. Among them, WeChat payment is dominant in the offline life scene, it is 54.9% of users who prefer to use WeChat payment in the offline small scan code payment; the online e-commerce scene is dominated by Alipay, it is 64.9% of users who prefer to use Alipay in the online large amount of scan code payment. The demand for mobile payment users in developed cities and sinking cities is different. Users in third- and fourth-tier cities prefer to use WeChat payment online and offline, accounting for 58.6% and 72.5% respectively; while online payment preferences for users in first- and second-tier cities use Alipay. The ratio is as high as 72.0%. In the future, the competition for mobile payment companies will focus more on the competition for the scene. The competition in the sinking market is also the focus of the future.
Community Groupon is a form of Spell Shopping. Spell Shopping make use of the social + groupon mode to quickly obtain traffic for merchants. Community Groupon further applies the mode of Spell Shopping to the community scene. According to iiMedia Research, the number of Spell Shopping users in China reached 332 million in 2018. The potential user scale of Community Groupon is huge. Community Groupon meets the needs of consumption classification and stratification, satisfies the pursuit of cost performance of some consumers and complies with shopping socialization trend. In essence, the outbreak of Community Groupon mode is the innovation of fresh food sales channel mode through e-commerce.