本报告研究涉及企业/品牌/案例：乐乐课堂、网易有道、有道精品课、新东方。

升学压力大和教育重视程度提升的推动下，K12在线教育需求激增。2020上半年中国K12在线教育用户规模将达3765.6万人，同比增长达23.2%。K12在线教育优势愈加凸显，少儿编程类等素质类教育兴起;行业下沉式发展趋势明显，三四线城市成新角逐场。疫情下，线下教培活动受限，资本抢占K12在线教育赛道，少儿编程获得资本青睐。iiMedia Research(艾媒咨询)数据显示，60.8%的受访者需要各类学科辅导类教学，兴趣类以及编程类教育需求仍在逐步提升。教师资源是用户选择平台的首要影响因素。而行业内优胜劣汰，中小机构持续亏损，老牌教育机构蓄力K12在线教育，K12业务成为新东方营收增长的主引擎。iiMedia Research(艾媒咨询)分析师预测K12在线教育的未来竞争将是围绕产品与用户的竞争，以标准化、体系化产品着力于用户痛点，以个性化服务、创新性教学模式实现差异化内容供给能够释放品牌口碑价值。

Driven by the pressure of further education and the increasing importance of education, the demand for K12 online education has surged. In the first half of 2020, the scale of China's K12 online education users will reach 37.656 million, a year-on-year increase of 23.2%. The advantages of K12 online education have become more prominent, and quality education such as children's programming has emerged; the industry's sinking development trend is obvious, and third and fourth tier cities have become new protagonist. Under the epidemic, offline education and training activities were limited, capital seized the K12 online education track, and children's programming gained capital favor. As the data of iiMedia Research showed, 60.8% of the interviewees required various types of subject tutoring, while interest and programming education are still in increasing demand. Teacher resources are the primary influencing factors for users to choose a platform. The survival of the fittest in the industry, small and medium sized institutions continue to lose money, old education institutions accumulate K12 online education, K12 business has become the main engine of revenue growth of New Oriental. Analysts at iiMedia Research predict that the future competition of K12 online education will focus on the competition between products and users, focus on user pain points with standardized and systematic products, and achieve differentiated content supply with personalized services and innovative teaching models. It can release the brand reputation value.

本报告研究涉及企业/品牌/案例：柚子鸭，学而思网校，猿辅导，中公教育，掌门1对1，VIPKID，编程猫。
其他提及企业/品牌：宝宝巴士，年糕妈妈，沪江网校，新东方网校，作业帮，网易公开课，51talk，华图教育，猿编程，火花思维，掌门少儿，百词斩，跟谁学，三好网，海风教育，哒哒英语等。

2020年5月20日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在线教育行业、行业细分领域（如K12、职业培训、少儿英语、素质教育等）进行宏观把控和商业模式分析，对VIPKID、编程猫、中公教育等典型企业的分析，并且结合用户行为和消费心理，判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为，2020年的新冠疫情为在线教育带来了新的活力，预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课，在线教育的用户数量将有所回落，因此，如何保持用户留存率等问题是在线教育企业应当关注的。

The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry.

本报告研究涉及企业/品牌/案例：51talk，米乐教育，猿辅导，掌门一对一，麦奇教育科技
其他提及企业/品牌：学而思网校，平安好学，作业帮，可可英语，粉笔网，华图教育，新东方在线，有道精品课，腾讯，快手，阿里，字节跳动等。

中国在线教育市场规模近五年来一直保持逐年增长的态势，iiMedia Research（艾媒咨询）数据显示，2019年在线教育市场规模已突破4000亿元。疫情期间，教育部提出“停课不停学、停课不停教”，推动了教育产业信息化变革的同时，也激发和释放出在线教育的潜在市场需求。尤其在下沉市场领域，在线教育行业的认知和渗透进程得到加快。iiMedia Research(艾媒咨询)数据显示，分地域来看，受访用户对各类在线教育服务的需求呈现出差异，一二线城市教育需求相对多元分散，低线城市用户需求更多集中在学科辅导和语言学习。且下沉市场用户群体对价格敏感度较高，整体付费能力以及付费意愿较一二线城市还有一定差距。艾媒咨询分析师认为，下沉蓝海市场空间广阔，但在线教育企业也面临诸多挑战，加大技术投入，利用AI赋能教育，降本提效，专注用户，将成为行业的主流趋势。拥有资金和技术能力的在线教育平台将更具发展优势。

The size of China's online education market has been increasing year by year for the past five years. According to data from iiMedia Research, the online education market has exceeded 400 billion yuan in 2019. During the Corona epidemic, the Ministry of Education proposed "suspended class, ongoing learning, ongoing teaching" ，which not only promoted the informatization reform of the education industry, but also stimulated and released the potential market demand for online education. Especially in the field of sinking market, the process of cognition and penetration of online education industry has been accelerated. According to the data of iiMedia Research, according to different areas, the respondents' demands for various online education services are different. The demand for education in first-tier and second-tier cities is relatively diversified, and the demand for users in low-tier cities is more concentrated in subject counseling and language learning. Moreover, the user groups in the sinking market are highly sensitive to prices, and the overall payment ability and willingness to pay are still far from those in first- and second-tier cities. According to iiMedia consulting analysts, the sinking blue ocean market is vast, but online education companies also face many challenges, using AI to empower education, reducing costs and improving efficiency, and focusing on users will become the mainstream trend of the industry in the future. Online education platforms with financial and technical capabilities will have more development advantages.

本报告研究涉及企业/品牌/案例：好未来，方直科技，作业帮，猿辅导；其他提及企业/品牌：学而思培优，爱智康，摩比思维馆，励步英语，顺顺留学，钉钉，虎牙直播，VIPKID，学习通，腾讯课堂，希沃白板，智学网，跟谁学

iiMedia Research(艾媒咨询)数据显示，中国在线教育市场规模逐年上升，预计2020年达到4538亿元。2019年中国中小学在校学生数达到17802.6万人，基于巨大的学生体量规模，以及疫情期间政府关于“停课不停学”等政策为中小学在线教育提供了快速发展的契机。iiMedia Research(艾媒咨询)数据显示，49.6%的受访中小学学生家长认为在线学习方便、安全，但有46.7%的受访中小学学生认为在线学习难以集中注意力，52.4%的中小学教师认为在线学习效果一般。目前，中小学在线教育市场迎来发展契机，但产品体验仍有较大提升空间，市场竞争格局未定，能够在用户体验方面具备优势的企业存在突围机会。

As the data of iiMedia Research showed, the scale of online education market in China has increased year by year, and is expected to reach 453.8 billion yuan in 2020. In 2019, the number of students in primary and secondary schools in China reached 17.782.6 million. Based on the huge student scale and the government's policy of "Closed non-stop learning." during the novel coronavirus pneumonia, it provided an opportunity for rapid development of online education in primary and secondary schools. As the data of iiMedia Research showed, 49.6% of the parents of primary and secondary school students thought that online learning was convenient and safe, but 46.7% of the primary and secondary school students thought it was difficult to concentrate on online learning, and 52.4% of the primary and secondary school teachers thought that the effect of online learning was average. At present, the online education market for primary and secondary schools is confronted with a development opportunities, but there is still increased potential for improvement in product experience, the market competition pattern is uncertain, and companies that have advantages in user experience have opportunities to break through.

本报告研究涉及企业/品牌/案例：编程猫,松鼠AI,英孚青少儿英语,DaDa英语,好未来集团,掌门教育,作业帮,猿辅导,阿卡索少儿英语,米乐英语,考研帮,学堂在线,尚德机构,MOOC学院,海风教育,学而思网校,新东方在线教育,VIPKID,中公教育,网易云课堂,忧思1对1,三好网,学霸君1对1,驾考大全,元贝驾考,车轮驾考通,驾校一点通,伴鱼绘本,宝贝听听,口袋故事,宝宝巴士儿歌,小伴龙,驾考宝典等。

随着互联网技术快速发展、社会对教育重视程度提高、经济水平不断提高，在线教育行业持续增长。iiMedia Research(艾媒咨询)数据显示，2020中国在线教育用户规模将达3.09亿人，市场规模将达4538亿元。在在线教育用户调查中，34.5%用户表示对K12在线教育有一定了解；38.1%用户认为教学讲解环节与技术相结合的关系密切；44.8%用户表示继续观望在线素质教育发展前景；思维和编程类在线素质教育中最受用户认可，占比37.2%。艾媒咨询分析师认为，受政策利好、社会教育意识加强以及中小学学生升学压力的影响，未来K12在线教育市场需求将继续增大。而随着80年、90后父母教育意识的增强，素质教育需求也将愈加迫切。

With the rapid development of Internet technology, increasing social attention to education, and continuous improvement in economic levels, the online education industry continues to grow. According to iiMedia Research, the number of online education users in China will reach 309 million in 2020, and the market size will reach 453.8 billion yuan. In the survey of online education, 34.5% of users said they had a certain understanding of K12 online education. 38.1% of users believed that the combination of teaching and explanation links was closely related to technology. 44.8% of users said that they continued to wait and see the prospects of online quality education development. Thinking and programming online quality education were most recognized by users, accounting for 37.2%. iiMedia Consulting analysts believe that due to the favorable policies, strengthened social education awareness and the pressure of primary and secondary school students to enter the higher education, the future demand for K12 online education market will continue to increase. With the strengthening of parents' education consciousness in 80s and 90s, the demand for quality education will become more urgent.

本报告研究涉及企业/品牌/案例：华为，大立科技，云测数据，京东众智，百度数据众包，阿里云，百度智能云，深海科技，商汤，云从科技，依图，阅面科技，出门问问，科大讯飞，云知声，普强信息，阿里巴巴，百度，腾讯，京东，松鼠AI，小i机器人，图灵机器人，海康威视，学堂在线，知鸟，蚂蚁金服，第四范式，京东数科，百度医疗大脑，阿里健康，平安智慧城市，一汽，大众，启辰，东风日产

中国人工智能产业增长快速，预计2030年中国人工智能核心产业规模将突破10000亿元。数据的沉积、算法的优化和算力的提升为人工智能技术的商业化应用奠定了坚实基础。越来越多传统行业借助人工智能技术进行转型升级，并受到大众的广泛关注。iiMedia Research(艾媒咨询)数据显示，人工智能与金融、安防、医疗、教育等领域的融合发展成为大众的重点关注领域，37.8%的受访者表示最了解人工智能在金融领域的应用；39.3%的受访者最期待人工智能在医疗领域的应用；66.8%的受访者对人工智能未来发展表示看好。艾媒咨询分析师认为，随着人工智能领域细分化和专业化程度的不断提升，人工智能商业化进程将会提速，但快速发展携带而来的信息安全风险以及道德伦理问题不容忽视。
China's artificial intelligence industry is growing rapidly. It is expected that the scale of China's artificial intelligence core industry will exceed 100 billion yuan in 2030. The deposition of data, the optimization of algorithms, and the enhancement of computing power have laid a solid foundation for the commercial application of artificial intelligence technology. More and more traditional industries rely on artificial intelligence technology for transformation and upgrading, and they have attracted widespread attention. According to iiMedia Research data, the integrated development of artificial intelligence and finance, security, medical care, education and other fields has become the focus of attention of the public. 37.8% of the respondents said they knew the application of artificial intelligence in the financial field best; 39.3 % Of the respondents are most looking forward to the application of artificial intelligence in the medical field; 66.8% of the respondents are optimistic about the future development of artificial intelligence. iiMedia Consulting analysts believe that with the continuous improvement of the segmentation and specialization of the artificial intelligence field, the commercialization of artificial intelligence will accelerate, but the information security risks and ethical issues brought about by rapid development cannot be ignored.

艾媒咨询数据显示，中国幼儿园数量逐年增加，预计2018年超27万所，同时，幼儿园市场规模达2300亿元。当前上市民办幼儿园收费偏贵，根据普惠目标的要求，预计到2020年，普惠性幼儿园入园率达到80.0%。未来民办幼儿园或将向高端化方向发展，以期带来持续稳定的营收。

According to iiMedia Research, the number of kindergartens in China has increased year by year. It is expected to exceed 270 thousand in 2018. At the same time, the kindergarten market will reach 230 billion yuan. At present, the fees for kindergartens run by the citizens are expensive. According to the requirements of the generally beneficial goal, it is estimated that by 2020, the admission rate of generally beneficial kindergartens will reach 80.0%. Private kindergartens will be developed in the direction of high-end, with a view to bringing sustained and stable revenue.

随着人工智能的不断发展，人工智能产业不断深化，中国人工智能企业数量也在不断上升，但在技术与应用领域，均存在着不同程度的挑战与风险。对于未来人工智能技术的发展，态势虽一路高涨，但仍不能放松警惕。由人工智能带来的新一轮工业革命已经到来，教育呈现出与技术发展的不均衡必将导致失业问题的出现。对于人工智能带来的新的需求，唯有保持学习才能不被技术超前。
With the continuous development of artificial intelligence and the deepening of the artificial intelligence industry, the number of Chinese artificial intelligence enterprises is also on the rise, but in the field of technology and application, there are challenges and risks of varying degrees. According to data from iiMedia Research, Chinese Internet users to try the will of the artificial intelligence technology is higher, but there are still 64.1% of Chinese Internet users think that there are risks of artificial intelligence, 40.3% of Internet users think the biggest hazards posed by artificial intelligence is a personal information leakage, 63.0% of netizens think that artificial intelligence technology has threat to humans, 38.6% of Internet users think that big data is the main cause of a threat to human development. For the development of artificial intelligence technology in the future, although the situation is all the way high, but still can not relax vigilance. A new round of industrial revolution brought by artificial intelligence has come, and the imbalance between education and technological development will inevitably lead to the emergence of unemployment. For the new demand brought by artificial intelligence, only keep learning can not be ahead of technology.

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　iiMedia Research(艾媒咨询)数据显示，预计2016年中国“互联网+”传统文化应用用户规模将达到1.96亿人，增长率为56.8%。艾媒咨询分析师认为，互联网为传统文化市场注入活力。