From June to July 2020, the property market regulation will continue to adhere to the positioning of “no speculation in housing and housing”. Many places have successively introduced regulation and control policies on the property market to severely crack down on violations of laws and regulations in the real estate market and regulate the order of the real estate market. In July 2020, the urban housing prices of new houses in the three major cities of Shanghai, Beijing and Shenzhen ranked among the top three, while the average prices of Ningbo, Beijing and Fuzhou increased significantly.
iiMedia Research(艾媒咨询)数据显示，2019年中国导购电商用户规模为3.45亿人，预计2020年将增至3.81亿人，对比移动电商近8亿人的用户规模，导购电商用户渗透率仍有上升空间。伴随着鼓励消费政策的陆续出台、商品种类的迅速更新换代与信息流的爆发性增长，消费者对于导购电商的需求逐渐增加。iiMedia Research(艾媒咨询)数据显示，目前近七成消费者网购时使用导购平台，平台用户对海淘导购等垂直细分平台存在一定需求。艾媒咨询分析师认为，供需双方的变化加速“人货场”重构，随之而来的是流量争夺加剧、消费便利性、品质化需求提升。导购电商平台作为连通商家和消费者的纽带，既能够帮助商家导流获客，还能为消费者提供便利，在电商渠道竞争加剧的情况下，其双向服务价值将进一步提升。
According to data from iiMedia Research, the number of users of guide e-commerce in China was 345 million in 2019, which is expected to increase to 381 million in 2020. Compared with the number of users of nearly 800 million in mobile e-commerce, the penetration rate of guide e-commerce still has room to rise. With the introduction of policies to encourage consumption, the rapid upgrading of commodity types and the explosive growth of information flow, consumers' demand for e-commerce shopping guides is increasing gradually. As the data of iiMedia Research showed， nearly 70% of consumers currently use the shopping guide platform for online shopping. Platform users have a certain demand for overseas online shopping guide and other vertical subdivided platforms. iiMedia consulting analysts believe that changes in the supply and demand sides accelerate the restructuring of "people's freight yard", followed by intensified traffic competition, consumption convenience, quality demand. E-commerce shopping guide platform, as a link connecting merchants and consumers, can not only help merchants to attract customers, but also provide convenience for consumers. In the case of intensified competition of e-commerce channels, its two-way service value will be further enhanced.
China Shared Power Bank Industry, which has gone through the development stages of outbreak and precipitation despite queries, has entered the period of standardized development in 2019. Even though it is affected by the COVID-19 in 2020, the overall development trend of the industry will not change. As the data of iiMedia Research showed, the user scale of China Shared Power Bank industry is expected to reach 229 million in 2020. However, in the short term, the impact of COVID-19 on the industry can’t be ignored. 80% of the interviewees reflected that their use habits of shared power bank has changed due to the impact of COVID-19. Specifically, the usage frequency are reduced and the time is shortened, especially for the usage of shared power bank in travel scenario and the ones in large cabinet. The industry competition also ushered in variables. Meituan launched the shared power bank business at the beginning of the year. Relying on its advantages of accumulated offline business resources and better product experiences, Meituan avoided the problem of high entry threshold for new competitors, and having an impact on the leading enterprises in the industry.
The spread of global epidemic and trade protectionism have caused the global economy to face the risk of decline, the cross-border trade and investment activities have shrunk sharply, and the environment of Chinese foreign trade enterprises has deteriorated. In the first half of 2020, China's exports reached US$ 1,098.75 billion, down 6.2% year-on-year, among which the export of clothing and machinery and equipment fell below 16%, making it a severely damaged industry. As a result, various provinces have issued targeted policies and measures on the internal circular economy from export to domestic sales, helping foreign trade enterprises to tide over the crisis from the policy level. However, there are still some problems in the domestic sales model of export enterprises, such as difficult production line turning, unsmooth sales channels, different pain points in domestic and foreign markets, and lack of brand advantages. Foreign trade enterprises must make corresponding adjustments.
Affected by the epidemic in 2020, the size of the national cosmetics industry market will decline, which is expected to be 395.8 billion yuan. In terms of imports and exports, from January to May 2020, the cumulative export volume of China's beauty cosmetics and toiletries decreased by 2.2% year-on-year, and the import volume increased by 3.0% year-on-year. iiMedia Research believes that with the rise of the "value economy", Chinese residents' consumption of cosmetics will continue to rise, and the cosmetics industry will remain in a period of dividends.
In June 2020, China's auto industry will gradually return to the right track, and passenger vehicle production and sales will have a certain increase. In the narrow sense, the top ten in terms of comprehensive sales volume of passenger vehicles are mostly joint venture brands, and only Geely Automobile and Changan Automobile are shortlisted for independent brands. In terms of car quality, in the first half of 2020, there were 93 recalls in the automotive industry, and the total number of recalls was about 3.2144 million vehicles, an increase of about 16.4% over the same period last year. Engine problems are the main reason for automobile recalls, with a total of 2,612,700 vehicles being recalled, accounting for more than 80%.
From the data of the first quarter of 2020, the domestic market scale of China's home appliance industry was 117.2 billion yuan, a year-on-year decrease of 36.1%. At the same time, the cumulative export scale of home appliances in the first quarter was 73.6 billion yuan, a year-on-year decrease of 12.7%. iiMedia Research believe that with the gradual weakening of the impact of the epidemic on China and the seasonal increase in demand for air-conditioning, refrigerators and other refrigeration equipment in summer, especially the gradual maturity of home appliance live broadcast e-commerce and other forms, it is expected that the appliance industry Of domestic sales will gradually pick up, but the export situation is still not optimistic.
2020年6月23日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国自行车产业市场趋势与头部企业布局研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国自行车产业进行了全面分析，通过对中路股份、信隆健康等品牌的典型案例分析，以及新冠疫情期间自行车的出口发展热点解读，判断2020-2021年中国自行车产业的发展趋势。总体来看，中国自行车行业的需求规模越来越大，且大众对自行车也有个性化的需求，这对于中国自行车整车制造销售、以及其他衍生品和衍生服务(维修和租赁)的发展，都具有很大的促进作用。
Under the influence of the new crown epidemic, due to the needs of epidemic protection, leisure and fitness, local governments encourage citizens to travel by bicycle, China's bicycle industry exports become a hot spot. iiMedia Research believes that China has a complete bicycle production chain, with a very high competitive advantage. In particular, online shopping during the outbreak has become an important mode of consumption, cross-border e-commerce timely expansion of overseas warehouses, improve distribution efficiency, so that overseas consumers to obtain a better consumption experience.
受新冠疫情影响，中国在线酒店预订市场遭受巨大冲击，总体营业额、房价及酒店入住率在2020年第一季度有较明显下滑。随着疫情好转，国内旅游市场逐渐复苏，“五一”期间总出行人数及总收入已达到同期的60%和40%，且据调查显示，消费者的出行意愿也在逐渐加强。总体来看，后疫情时期，旅游市场将呈现出四大“新常态 ”。首先，安心出游成为疫情之下网民出游最基本需求。其次，受安心需求影响，本地本省游成为网民最主要出游需求，而出游网民中，年轻群体则成为出游及酒店预订主力人群。iiMedia Research(艾媒咨询)数据显示，在已出游的受访网民中，35岁以下人群占比61.4%，且出游地点以短途游为主，占比达57.8%。此外，景区门票也开始取代飞机票、火车票成为酒店预订主要流量入口。
Affected by the COVID-19, China's Hotel Booking market has been severely hit. Hotel turnover, room prices and hotel occupancy rate have declined significantly in the first quarter of 2020.Now China's domestic tourism market gradually wakes up. During the May Day, the number of tourists and incomes have reached 60% and 40% of the same period. In addition, according to the survey, consumers' willingness to travel is also gradually increasing. During the epidemic situation, the tourism market show four "new normal". First of all, security is the basic demand for people to travel. Secondly, considering security, local tourists increase. In addition, among the travelling netizens, the young men has become the main group. As the data of iiMedia Research showed, 61.4% of the interviewed users who have traveled were under the age of 35, and 57.8% of them preferred short-distance travel. Besides, tickets to the tourist attractions began to replace air and train tickets as the main flow entrance for hotel bookings.