Live e-commerce provides unique value and has endogenous growth ability because it brings people a kind of professional shopping guide experience, saves the shopping cost of users, conforms to the downward trend of consumption and saves the customer acquisition cost of some businesses. China's live e-commerce industry started in 2016 when e-commerce platforms explored new business models. From 2019, the market grew rapidly. As the data of iiMedia Research showed,the market scale of China's live e-commerce reached 433.8 billion yuan in 2019, an increase of 226.2% compared with that in 2018. It is estimated that the market size will reach 1201.2 billion yuan by 2021. On the whole, the users of live e-commerce are rational. The main reasons why users choose to shop with live e-commerce are the time and amount limit(50.8%), the high cost performance ratio (48.3%) and the products I need (46.7%). The most important reason for consumers to return goods is the bad quality of goods, accounting for 43.3%. The delayed delivery and poor after-sales service are also important reasons for the return of goods, accounting for 22.5% and 18.3% respectively. Therefore, supply chain management ability and team operation ability constitute the core competitiveness of live e-commerce platform. In addition, with the development of live e-commerce, C2M mode will benefit the head enterprises with supply chain, and the live e-commerce will drive the growth of white brand commodity market with high cost performance, thus enabling the real economy.
Data shows that the current maternity clothing products are mostly concentrated in the price range below 30 yuan, and breastfeeding bras have also begun to become popular products. iiMedia Research believes that currently pregnant women are still more inclined to buy cheap products. However, with the continuous increase of post-95 mothers and the continuous change of user concepts, high-end and functional products will become the mainstream in the future.
Data show that in the first half of 2020, the output value of bagged snail flour in Liuzhou reached 4.98 billion yuan, and it is expected to reach 9 billion yuan in 2020. Under the new model of live broadcast and delivery, snail noodles became a new online celebrity food, and sales increased significantly during the epidemic. Driven by the snail powder, the industrial chain has also begun to develop, providing new impetus for the industrial development of Liuzhou.
With the mature development of the logistics system, the community group-buying market in China has entered the stage of explosive growth in the post-epidemic era. In 2020, the growth rate of community group-buying market will exceed 100%, and the market size will reach 65 billion yuan. With the continuous mature development of community group-buying, many enterprises and capital are actively exploring the market and deepening the layout, and the scale of community group-buying market in China will also keep a high growth trend. It is estimated that the scale of community group-buying market in China will exceed 122 billion yuan by 2022, with a growth rate of 28.4%. Compared with traditional e-commerce, community group buying has a lighter operation mode. With the help of WeChat and other social traffic portals, it has the characteristics of easy dissemination of user community, centralized management of merchants and combination of online and offline. As the data of iiMedia Research showed, the main factors for nearly half of the users to choose the community group purchase platform are the high quality and low price of commodities and the convenience of purchasing methods. Convenient and time-saving, door-to-door delivery have also become the main advantages of community group purchase instead of offline consumption. In the future, businesses of different categories will join the industry of community group-buying. The fresh products of community group-buying has great market potential, and the improvement of "leader" operation and service level will become an important factor for the development of community group-buying.
iiMedia Research(艾媒咨询)数据显示，2019年中国导购电商用户规模为3.45亿人，预计2020年将增至3.81亿人，对比移动电商近8亿人的用户规模，导购电商用户渗透率仍有上升空间。伴随着鼓励消费政策的陆续出台、商品种类的迅速更新换代与信息流的爆发性增长，消费者对于导购电商的需求逐渐增加。iiMedia Research(艾媒咨询)数据显示，目前近七成消费者网购时使用导购平台，平台用户对海淘导购等垂直细分平台存在一定需求。艾媒咨询分析师认为，供需双方的变化加速“人货场”重构，随之而来的是流量争夺加剧、消费便利性、品质化需求提升。导购电商平台作为连通商家和消费者的纽带，既能够帮助商家导流获客，还能为消费者提供便利，在电商渠道竞争加剧的情况下，其双向服务价值将进一步提升。
According to data from iiMedia Research, the number of users of guide e-commerce in China was 345 million in 2019, which is expected to increase to 381 million in 2020. Compared with the number of users of nearly 800 million in mobile e-commerce, the penetration rate of guide e-commerce still has room to rise. With the introduction of policies to encourage consumption, the rapid upgrading of commodity types and the explosive growth of information flow, consumers' demand for e-commerce shopping guides is increasing gradually. As the data of iiMedia Research showed， nearly 70% of consumers currently use the shopping guide platform for online shopping. Platform users have a certain demand for overseas online shopping guide and other vertical subdivided platforms. iiMedia consulting analysts believe that changes in the supply and demand sides accelerate the restructuring of "people's freight yard", followed by intensified traffic competition, consumption convenience, quality demand. E-commerce shopping guide platform, as a link connecting merchants and consumers, can not only help merchants to attract customers, but also provide convenience for consumers. In the case of intensified competition of e-commerce channels, its two-way service value will be further enhanced.
In the first half of 2020, affected by the epidemic, overall cross-border e-commerce transactions have been greatly affected in terms of commodities and logistics. However, the changes in consumption patterns in major markets such as Europe and the United States and the implementation of a series of policies conducive to the development of cross-border e-commerce have also promoted the development of China’s cross-border e-commerce import and export. In the first half of 2020, China's imports and exports through the customs cross-border e-commerce management platform increased by 26.2%. It is expected that the scale of China's cross-border e-commerce transactions will reach 10.3 trillion yuan by the end of 2020. At present, young consumer groups’ consumption potential is constantly being tapped and released. As the data of iiMedia Research showed, for the young cross-border consumer groups interviewed, enthusiasm for new trends and trying new consumer experiences has become the main reason for their cross-border consumption. And nearly 60% of them value product quality the most. In the future, scenario-based cross-border e-commerce consumption that integrates social interaction, content marketing, and multiple channels will become a new trend that is more in line with the consumption needs and cultural values of young users.
The popularity of e-commerce makes it easier for users to purchase sex toys and protect their privacy, while merchants can also use e-commerce data to better improve their products and enhance the user experience, and then from the supply and demand to promote the development of industry. According to the data, more than half of the respondents have bought sex toys, with most of them buying once every three months, followed by at least once a month, a relatively low frequency. It's worth noting that singles make the most frequent purchases, with more than half of users making at least one purchase a month; married people make at least one purchase every three months to once a year.
Tea has become an important part of global tea consumption. Data show that in Europe and the United States and other countries, the annual consumption of tea accounted for more than 80% of the total consumption of tea, sales share is larger. China's annual consumption of tea-making accounts for only about 5% of total tea consumption. Combined with the consumption of tea, china's tea bag tea market will maintain steady growth in the future, the market size of China's tea-making line is expected to exceed 12.87 billion yuan in 2020.
Driven by factors such as favorable policies, a sharp increase in demand, and the launch of 5G, the market size of China's AI industry continues to expand. The core industry market size will reach 150 billion yuan in 2020, and development will move from the standardized stage to the professional stage with broad market prospects.iiMedia Consulting analysts believe that with the maturity of the technology and the layout of the platform, the future market development potential will continue to expand. Besides, AI data services will be used in a variety of practical areas, such as medical, financial, new retail and security.With the continuous integration of AI and traditional industries and the development of 5G, data types will become more diversified. In addition, more and more enterprises will put forward higher requirements for accuracy as scenarios are customized and upgraded, prompting AI data service transfer from extensive methods to refined methods.The increasing improvement of the AI data service industry chain has led to increasingly fierce competition. Therefore, the technological upgrading of data services will become the focus of competition, which to a large extent will directly affect the competitive position of data service providers in the market.
Driven by the industrial digitalization and increasing consuming power, the new economy industry is growing rapidly, and cultivated lots of unicorn and quasi unicorn enterprises. In the 2020 China New Economy Unicorn and Quasi Unicorn Enterprise Top200 List, 39.5% and 42.0% of the unicorn and quasi unicorn enterprises are located in the eastern China respectively, while 71.0% and 75.0% are located in Beijing, Shanghai and Guangzhou, which showed that as super tier one cities, Beijing, Shanghai and Guangzhou have the clear advantage in terms of cultivating unicorn enterprises. As the data of iiMedia Research showed, within the Top200 list, there are 20 unicorn enterprises and 49 quasi unicorn enterprises in the field of enterprise service, which showed that under the growth of new economy, new types of business models and fields are discovered, and there are more market entities that have demand on enterprise services, which pushed more enterprise service enterprises into the ranks of unicorn/quasi unicorn.