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随着全面放开二胎政策的落实、育儿观念的改变及育儿需求的提升,中国0-3岁婴幼儿托育服务市场迎来更广阔的发展空间和机会。iiMedia Research(艾媒咨询)数据显示,2019年中国婴幼儿数量预计超5000万,48%的家长对托育服务有需求。预计在2020年,中国婴幼儿托育市场规模将突破两千亿元。现阶段幼儿家庭主力人群以80、90后为主,双薪家庭下隔代教育普遍存在。随着家庭照料人力问题的矛盾激化及幼儿成长需求的日益提升,专业、品质、安全的婴幼儿托育服务开始受到更多幼儿家庭的关注。艾媒咨询分析师认为,幼儿家庭对婴幼儿托育服务专业性需求较高,综合资质或成托育服务机构提升竞争优势的关键所在。此外,随着政府相关指导意见的发布,中国婴幼儿托育市场有望从基础设施、从业人员、课程品质等全方位构建服务新业态,社区托育服务将进一步普及。

With the implementation of the two-child policy, the change of child-rearing concept and the improvement of child-rearing demand, China's child-care service market for 0-3-year-old infants has ushered in broader space and opportunities for development. According to iiMedia Research, the number of infants in China is expected to exceed 50 million in 2019, with 48% of parents demanding childcare services. It is estimated that in 2020, China's infant care market will exceed 200 billion yuan. At present, the majority of children in the family are born in the 1980s and 1990s, and the second-generation education in double-income families is common. With the intensification of the problem of family care manpower and the increasing growth of children's needs, professional, quality and safety infant care services have begun to receive more attention from children's families. Imedia consulting analysts believe that infant families have a high demand for professional infant care services, and the key to enhancing the competitive advantage lies in the comprehensive qualification or the chengcheng child care service institutions. In addition, with the release of relevant government guidelines, China's infant care market is expected to build a new type of service from infrastructure, practitioners, curriculum quality and other aspects, and community care services will be further popularized., isPublished=1, filePath=20191122/2019-2020中国婴幼儿托育产业发展白皮书【完整版】.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=75, printPrice=null, labelList=[{id=8460, labelName=婴幼儿托育}, {id=12554, labelName=托儿所}, {id=12555, labelName=托管中心}, {id=12556, labelName=保育所}, {id=4462, labelName=幼儿园}, {id=10123, labelName=少儿教育}, {id=11019, labelName=早幼教}, {id=8461, labelName=未来教育}, {id=12558, labelName=金睿家}, {id=8483, labelName=茂楷}, {id=8466, labelName=多乐小熊}, {id=13788, labelName=子女教育}, {id=990, labelName=早教}, {id=13939, labelName=低幼}, {id=13717, labelName=托育}, {id=14279, labelName=保育}, {id=7171, labelName=托管}, {id=14280, labelName=入托}, {id=14761, labelName=日托机构}, {id=14762, labelName=幼儿家庭群体画像}], 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早教行业发展历程 1.3 2019年中国“早教”网络热度指数变化 1.4早教行业相关政策法规 1.4.1 早教行业相关政策法规(一), isPublished=1, filePath=20190711/【完整版】2019中国婴幼早教市场现状与投资趋势价值分析报告.pdf, updateTime=Thu Dec 03 20:53:19 CST 2020, authorId=null, pageNum=74, printPrice=null, labelList=[{id=11923, labelName=婴幼早教}, {id=7928, labelName=幼儿教育}, {id=10476, labelName=托婴中心}, {id=10477, labelName=托育机构}, {id=11019, labelName=早幼教}, {id=990, labelName=早教}, {id=11444, labelName=幼儿培训}, {id=8461, labelName=未来教育}, {id=10530, labelName=金宝贝}, {id=10531, labelName=美吉姆}, {id=10532, labelName=积木宝贝}, {id=10533, labelName=红黄蓝}, {id=10534, labelName=东方爱婴}, {id=13788, labelName=子女教育}, {id=13939, labelName=低幼}, {id=14092, labelName=智士宝贝}, {id=14093, labelName=凯瑞宝贝}, {id=14091, labelName=欧拉早教中心}], seourl=https://report.iimedia.cn/repo14-0/38752.html, showPrice=10999.0, createTime=Fri Jun 14 10:31:35 CST 2019, freePages=null, bargainable=0, md5=5c939952a5274fe841334c4094cd9a3f}, {iimediaId=61703, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=, 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{id=153, categoryName=保健护理}], stat=null, module_type=0, introduce=5.母婴线下购物典型企业分析:爱婴室(二)四、2019年12月中国亲子教育热点监测及数据分析1.2019年儿童早教投融资数据分析 2.2019年12月部分儿童早教机构倒闭、关店名单 3.2019中国育儿亲子类APP使用情况, isPublished=1, filePath=20200403/【完整版】2019年12月中国母婴行业运行状况及头部企业月度监测报告 v3.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=45, printPrice=null, labelList=[{id=5371, labelName=母婴}, {id=4631, labelName=保健护理}, {id=4773, labelName=大健康}, {id=12896, labelName=巴拉巴拉}, {id=12897, labelName=全棉时代}, {id=9205, labelName=帮宝适}, {id=7177, labelName=NIKE}, {id=12902, labelName=DAVE&BELLA}, {id=10481, labelName=好孩子}, {id=12899, labelName=可优比}, {id=10483, labelName=MOONY}, {id=9677, labelName=贝因美}, {id=12900, labelName=辉山乳业}, {id=8457, labelName=阿里云}, {id=10328, labelName=蒙牛}, {id=12901, labelName=浙江一鸣}, {id=12023, labelName=美素佳儿}, {id=9155, labelName=飞鹤}, {id=9310, labelName=美赞臣}, {id=9169, labelName=雅培}, {id=9404, labelName=惠氏}, {id=9553, labelName=诺优能}, {id=9671, labelName=君乐宝}, {id=14681, labelName=月子中心数量}, 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中国的婴幼儿保育行业主要包括婴幼儿食品、用品、医疗、托育等领域。在婴幼儿食品领域,2019年,中国婴幼儿的辅食渗透率仅为25.0%左右,中国大陆婴幼儿的辅食和奶粉消费额的比例为1:7,中国港澳台地区为1:4,欧美等发达国家为1:1。在婴童用品领域,2018年中国婴儿推车市场规模达到132.1亿元,同比增长6.3%。63.9%的消费者计划在2019年增加消费支出,其中22.0%的消费者预计消费支出增加比例超过三成。在婴幼儿医疗领域,2018年,共有28种药品被要求修改说明书,包括一些中药注射剂、中成药大品种等。在婴幼儿照护领域,2019年5月,中国国务院发布了《国务院办公厅关于促进3岁以下婴幼儿照护服务发展的指导意见》,提出要大力推动婴幼儿照护行业发展,而2019年中国3岁以下婴幼儿在各类托育机构的入托率仅为4.1%,远远低于发达国家25%-55%的入托率。

China's infant and children care industry mainly includes infant food, supplies, medical care, and childcare. In the field of infant food, in 2019, the penetration rate of complementary food for infants and young children in China was only about 25.0%. Meanwhile, the ratio of food supplement and milk powder consumption for infants and toddlers in mainland China is 1:7, while in developed countries (Europe and the United States, etc.), the ratio is 1:1, and that in Hong Kong, Macao and Taiwan is 1:4. In the field of baby products, the size of China's baby stroller market reached 13.21 billion yuan in 2018, a year-on-year increase of 6.3%. 63.9% of consumers plan to increase consumer spending in 2019, with 22.0% of them expecting a 30% increase in consumer spending. In the field of infant and child medical care, in 2018, a total of 28 kinds of medicines were required to modify the instructions, including some Chinese medicine injections and large varieties of proprietary Chinese medicines. In the field of infant care, in May 2019, the State Council of China issued the “Guiding Opinions of the General Office of the State Council on Promoting the Development of Infant and Child Care Services Under 3 Years Old”, proposing to vigorously promote the development of infant care industry. China’s infants and young children have a 4.1% enrollment rate in various types of care institutions, far lower than the enrollment rate of 25%-55% in developed countries., isPublished=1, filePath=20200110/38736-艾媒报告_2019中国婴幼儿保育行业细分领域深度分析报告0.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=87, printPrice=null, labelList=[{id=10475, labelName=婴幼儿保育}, {id=7928, labelName=幼儿教育}, {id=10476, labelName=托婴中心}, {id=10477, labelName=托育机构}, {id=11019, labelName=早幼教}, {id=990, labelName=早教}, {id=11444, labelName=幼儿培训}, {id=8461, labelName=未来教育}, {id=9813, labelName=辅食}, {id=5869, labelName=婴儿床}, {id=8136, labelName=奶粉}, {id=10478, labelName=亲子游泳}, {id=9205, labelName=帮宝适}, {id=10479, labelName=好奇}, {id=10480, labelName=妙而舒}, {id=10481, labelName=好孩子}, {id=10482, labelName=大王}, {id=10483, labelName=MOONY}, {id=6187, labelName=月嫂}, {id=13788, labelName=子女教育}, {id=13939, labelName=低幼}], seourl=https://report.iimedia.cn/repo14-0/38736.html, showPrice=6999.0, createTime=Mon Jun 03 12:18:27 CST 2019, freePages=null, bargainable=0, md5=86e78132b8bf5715396d32950bf52b4c}, {iimediaId=69884, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/69884.html, readCount=6411, fileExt=null, hitWords=[早教], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=39026, publishTime=Fri Mar 13 19:02:25 CST 2020, visit_count=23814, orgName=null, hasFile=1, fileSize=3527053, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/10001fbccdcaa64538063f4ca1153372dbd65dd99a283394ec132482199f5dd0a11be, code=null, discountPrice=999.0, fileKey=null, title=艾媒报告|2020年1-2月中国母婴行业运行状况及企业商情动态月度报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=18, categoryList=[{id=12, categoryName=大健康}, {id=153, categoryName=保健护理}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌/案例:爹地宝贝,帮宝适,巴拉巴拉;其他提及企业/品牌:掌通家园,智慧树,宝宝巴士,小伴龙,妈妈网孕育,宝宝树孕育,柚宝宝孕育,亲宝宝,妈妈网轻聊,小豆苗疫苗助手,宝宝知道,辣妈帮,妈妈帮,孕期伴侣

2020年1-2月中国母婴产品线上交易较往年增多。艾媒咨询分析师认为,疫情出门受限期间,手机App成为了丰富用户业余生活的重要工具,母婴垂直线类平台或获得发展机遇,迎来上升期。

During the epidemic, the top three most downloaded APP types among mother groups were news, maternal and child vertical, and social. In January 2020, the mother-and-baby app with the largest monthly active population was conceived by Maoma.com, with a total of 17,514,400 people, an increase of 2.47% from the previous month., isPublished=1, filePath=20200323/【完整版】2012年1-2月中国母婴行业运行状况及企业商情动态月度报告.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=48, printPrice=null, labelList=[{id=5371, labelName=母婴}, {id=4631, labelName=保健护理}, {id=4773, labelName=大健康}, {id=990, labelName=早教}, {id=5675, labelName=童装}, {id=13070, labelName=爹地宝贝}, {id=9205, labelName=帮宝适}, {id=12896, labelName=巴拉巴拉}, {id=13282, labelName=掌通家园}, {id=13283, labelName=智慧树}, {id=9242, labelName=宝宝巴士}, {id=10898, labelName=小伴龙}, {id=13284, labelName=妈妈网孕育}, {id=13285, labelName=宝宝树孕育}, {id=13286, labelName=柚宝宝孕育}, {id=9667, labelName=亲宝宝}, {id=13287, labelName=妈妈网轻聊}, {id=13288, labelName=小豆苗疫苗助手}, {id=9545, labelName=宝宝知道}, {id=8957, labelName=辣妈帮}, {id=9086, labelName=妈妈帮}, {id=9017, labelName=孕期伴侣}, {id=13939, labelName=低幼}, {id=14505, labelName=育儿网}, {id=1464, labelName=母婴产品}, {id=13718, labelName=纸尿裤}, {id=14506, labelName=婴儿食品}, {id=14507, labelName=亲子教育}, {id=14508, labelName=儿童早幼教}, {id=11019, labelName=早幼教}, {id=18136, labelName=尿不湿}], seourl=https://report.iimedia.cn/repo12-0/39026.html, showPrice=5999.0, createTime=Fri Mar 13 18:41:04 CST 2020, freePages=null, bargainable=0, md5=94d9b23ac07b961b3cde0b85fa786e45}, {iimediaId=63171, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/63171.html, readCount=5858, fileExt=null, hitWords=[托育, 早教], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=34483, publishTime=Sat Apr 13 21:13:16 CST 2019, visit_count=195676, orgName=null, hasFile=1, fileSize=3742643, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/10001e3beb63f5df93bdd82e011e5c9a85aacaecc5dca41226042669dfb375848eb38, code=null, discountPrice=799.0, fileKey=null, title=艾媒报告 |2018-2019中国幼教机构行业研究与商业投资决策分析报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=24, categoryList=[{id=14, categoryName=未来教育}, {id=172, categoryName=早幼教}], stat=null, module_type=0, introduce=艾媒咨询数据显示,中国幼儿园数量逐年增加,预计2018年超27万所,同时,幼儿园市场规模达2300亿元。当前上市民办幼儿园收费偏贵,根据普惠目标的要求,预计到2020年,普惠性幼儿园入园率达到80.0%。未来民办幼儿园或将向高端化方向发展,以期带来持续稳定的营收。

According to iiMedia Research, the number of kindergartens in China has increased year by year. It is expected to exceed 270 thousand in 2018. At the same time, the kindergarten market will reach 230 billion yuan. At present, the fees for kindergartens run by the citizens are expensive. According to the requirements of the generally beneficial goal, it is estimated that by 2020, the admission rate of generally beneficial kindergartens will reach 80.0%. 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关于“早教”的报告

本报告研究涉及企业/品牌/案例:金睿家,纽诺教育,多乐小熊,馨心教育,袋鼠麻麻,圣顿教育,Urjoy school ,和菀投资,安赐资本,广州创玺企业,广东文化产业,新东方,合力资本,光速中国,双湖资本,睦米,优贝乐,YOKID,抱抱熊,爱乐祺

随着全面放开二胎政策的落实、育儿观念的改变及育儿需求的提升,中国0-3岁婴幼儿托育服务市场迎来更广阔的发展空间和机会。iiMedia Research(艾媒咨询)数据显示,2019年中国婴幼儿数量预计超5000万,48%的家长对托育服务有需求。预计在2020年,中国婴幼儿托育市场规模将突破两千亿元。现阶段幼儿家庭主力人群以80、90后为主,双薪家庭下隔代教育普遍存在。随着家庭照料人力问题的矛盾激化及幼儿成长需求的日益提升,专业、品质、安全的婴幼儿托育服务开始受到更多幼儿家庭的关注。艾媒咨询分析师认为,幼儿家庭对婴幼儿托育服务专业性需求较高,综合资质或成托育服务机构提升竞争优势的关键所在。此外,随着政府相关指导意见的发布,中国婴幼儿托育市场有望从基础设施、从业人员、课程品质等全方位构建服务新业态,社区托育服务将进一步普及。

With the implementation of the two-child policy, the change of child-rearing concept and the improvement of child-rearing demand, China's child-care service market for 0-3-year-old infants has ushered in broader space and opportunities for development. According to iiMedia Research, the number of infants in China is expected to exceed 50 million in 2019, with 48% of parents demanding childcare services. It is estimated that in 2020, China's infant care market will exceed 200 billion yuan. At present, the majority of children in the family are born in the 1980s and 1990s, and the second-generation education in double-income families is common. With the intensification of the problem of family care manpower and the increasing growth of children's needs, professional, quality and safety infant care services have begun to receive more attention from children's families. Imedia consulting analysts believe that infant families have a high demand for professional infant care services, and the key to enhancing the competitive advantage lies in the comprehensive qualification or the chengcheng child care service institutions. In addition, with the release of relevant government guidelines, China's infant care market is expected to build a new type of service from infrastructure, practitioners, curriculum quality and other aspects, and community care services will be further popularized.

本报告研究涉及企业/品牌/案例:华润万家、Ekoala、美国费雪公司、长春长生生物科技股份有限公司、拉克塔利斯集团、帮宝适、好奇、妙而舒、大王、MOONY、妈咪宝贝、安儿乐、雀氏、茵茵、爹地宝贝、露安适、DODIE、凯儿得乐、倍康、米菲、吉氏、一朵、纽诺教育、馨心教育、圣顿教育、袋鼠麻麻、多乐小熊、Urjoy school

中国的婴幼儿保育行业主要包括婴幼儿食品、用品、医疗、托育等领域。在婴幼儿食品领域,2019年,中国婴幼儿的辅食渗透率仅为25.0%左右,中国大陆婴幼儿的辅食和奶粉消费额的比例为1:7,中国港澳台地区为1:4,欧美等发达国家为1:1。在婴童用品领域,2018年中国婴儿推车市场规模达到132.1亿元,同比增长6.3%。63.9%的消费者计划在2019年增加消费支出,其中22.0%的消费者预计消费支出增加比例超过三成。在婴幼儿医疗领域,2018年,共有28种药品被要求修改说明书,包括一些中药注射剂、中成药大品种等。在婴幼儿照护领域,2019年5月,中国国务院发布了《国务院办公厅关于促进3岁以下婴幼儿照护服务发展的指导意见》,提出要大力推动婴幼儿照护行业发展,而2019年中国3岁以下婴幼儿在各类托育机构的入托率仅为4.1%,远远低于发达国家25%-55%的入托率。

China's infant and children care industry mainly includes infant food, supplies, medical care, and childcare. In the field of infant food, in 2019, the penetration rate of complementary food for infants and young children in China was only about 25.0%. Meanwhile, the ratio of food supplement and milk powder consumption for infants and toddlers in mainland China is 1:7, while in developed countries (Europe and the United States, etc.), the ratio is 1:1, and that in Hong Kong, Macao and Taiwan is 1:4. In the field of baby products, the size of China's baby stroller market reached 13.21 billion yuan in 2018, a year-on-year increase of 6.3%. 63.9% of consumers plan to increase consumer spending in 2019, with 22.0% of them expecting a 30% increase in consumer spending. In the field of infant and child medical care, in 2018, a total of 28 kinds of medicines were required to modify the instructions, including some Chinese medicine injections and large varieties of proprietary Chinese medicines. In the field of infant care, in May 2019, the State Council of China issued the “Guiding Opinions of the General Office of the State Council on Promoting the Development of Infant and Child Care Services Under 3 Years Old”, proposing to vigorously promote the development of infant care industry. China’s infants and young children have a 4.1% enrollment rate in various types of care institutions, far lower than the enrollment rate of 25%-55% in developed countries.


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